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The usage of sleeping pillows is now becoming a significant object as it assists in reducing or preventing various forms of neck and back pain including shoulder, hip, and other forms of joint pain. It also assists in upholding the upper body in alignment while sleeping and reducing pressure and counterbalancing the points in the body. There is an elevating demand of the product in hospitals and nursing homes owing to the increasing number of hospitalized patients especially due to the COVID-19 pandemic. According to the data published by the World Health Organisation,1st June 2020, there is an estimation of 6,057,853 injected cases, 371,166 deaths worldwide due to the eruption of the coronavirus. Moreover, the growing consumption of the product by military personnel across the globe also assist to boost the demand for sleeping pillow.
The rising construction of hotels and residential complex across the globe results to the demand of sleeping pillow and thus act as a driving factor for market growth. Furthermore, the innovation of smart pillow which comes with wireless speakers, sleep trackers, and others to enrich the user's experience acts as a boosting factor for the market growth. For instance, the invention of the rem-fit zeeq smart pillow comes with the capability to connect to Alexa, built-in wireless speakers, sleep analyzer, anti-snore control, and others. Additionally, the increasing participation of outdoor activities such as camping, hunting, wildlife photography, and others where these activities require staying overnight in the wilderness also generate traction for the product. According to the data published by the North American Camping Report,2018, 77 million United States households possess people who are involved in camping on an occasional basis.
However, the increasing cost of material use such as polyester, feather, and others used for the production of sleeping pillow acts as a restraining factor for the market growth.
Key Market Driver -
The increasing construction of hotels and residential complex all over the globe act as a driving factor for the market growth.
Key Market Restraint -
The growing price of material used act as a hampering factor for the market growth
Coop Home Goods, Malouf, Snuggle-Pedic, The Water Pillow by Mediflow, Five Star Pillow Co, Classic Brands LLC are the key players functioning in the sleeping pillow market.
The sleeping pillow market is fragmented into by type, by application, by sales channel, and by geography.
On the basis of type, the market is segmented into memory foam, down& feather, wool/cotton, polyester/synthetic, latex, and others. Polyester/ synthetic pillow is estimated to be the largest market shareholder on an account of its easy cleanability and its cost-efficiency it is often chosen over other segments. It also offering a robust support for the head which is often preferred by most consumers and is mostly sold based on different levels of firmness.
Based on application, the market is separated into residential and commercial. Residential is assessed to be the larger market owing to the rising population tends to the increasing construction of homes which simultaneously results to the growing requirements of household goods products including sleeping pillows. Moreover, the commercial usage of sleeping pillow in places like hospitals, hotels, and others are comparatively lower to the residential segment.
By sales channel, supermarket/hypermarket, specialty store, and online. Supermarket/ hypermarket is anticipated to be the dominating market due to the presence of various pillows including memory foam pillow, down & feather pillow, wool/cotton pillow, and others under one roof. Thus this is making the distribution channel more convenient and preferable for large number of consumers.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The Asia Pacific is anticipated to be the dominating region and expected to continue during the coming years of 2020-2027. The escalating growth of birth rate especially in countries like Afganistan, Philippines, Nepal, India, and others results in the increase in requirements of household items including sleeping pillows. According to the data published by the Trading Economics, in 2017 the birth rate of India was estimated to be 18.08 per 1,000 people. Additionally, the increasing number of manufacturers offering sleeping pillows at a relatively lower price to large number of people helps to boost the consumption. Furthermore, the rising number of businessmen traveling to different places of this region escalates the construction hotels and this in turn have a huge contribution for the consumption of sleeping pillows.
North America is projected to display a significant growth during the coming years owing to the rising usage of reactional vehicles which are having bed inside is also escalating the consumption pillow. As large number, people prefer sleep on their reactional vehicles while being on a road trip. According to the data issued by the Condorferries, there is an assessment of 482,389 recreational vehicles in the United States. The growing number of people taking vocational trips in this region propels tourist destinations to increase construction of vacation homes, beach houses, resort, and others also upsurge the demand for sleeping pillow.
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