Sleepwear and Loungewear Market Size, Share, and Industry Analysis By Category (Sleepwear and Loungewear), By Material (Cotton, Silk, Linen, Wool, Polyester, and Others), By End-user (Men, Women, and Children), and Regional Forecast till 2032

The global sleepwear and loungewear market is expecting significant growth. It is driven by the clients changing clothing practice and escalating expansion of e-commerce platforms. Sleepwear is also called nightwear and night outfit. It is ready-for-bed clothes. They are a generous fitting designed for offering comfort and relaxed sleep. Loungewear is a casual as well as sophisticated product for relaxing at-home clothes. They are body conscious fitting made up of cotton blends.

• According to the National Retail Federation (NRF), customer purchases of the products in the U.S. are approximately 65% annually.

These products are usually available in bright and bold colors. They include notched color, trousers, and night shirts. These products are extensively used in homes, hospitals, and dormitories and many other purposes. These products are also influenced by seasonal clothing which is offering different types of nightwear according to the surrounding temperature.

Sleepwear and Loungewear Market Driver

Changing Consumer Lifestyle and Increasing Preference for Sustainable Clothes Boost Market Growth

The growing aspect that may impel market growth is rapid change in consumer lifestyles. Increasing remote workings by a lot of companies are pushing employees to dress casually. This is encouraging demand for comfortable clothes. Increasing disposable incomes of the peoples is increasing purchasing powers which are boosting demand for high-quality products, particularly, in the emerging regions.

• According to the U.S. Bureau of Economic Analysis, the average spending of customers on nightwear is worth USD 75 per American.

Furthermore, the rising inclination towards sustainable fashion by the end-users is furling market growth. Customers are getting gravitated towards eco-friendly and organic material is pushing manufactures to introduce such material production to increase sales. Additionally, adoption of advanced techniques and formulation is fostering market growth. These advanced techniques are used for creating moisture-wicking; temperature-regulation as well as antibacterial fabrics enhance product appeals.

• According to the Sustainable Apparel Coalition, approximately 80% of European nightwear brands are focusing on organic fabric.

Sleepwear and Loungewear Market Restraint

Unstable Raw Material Prices and Market Saturation Impede Market Growth

The off-putting factor for market impediment is the fluctuation of cost of raw materials. This instability of resource prices is posing difficulty for manufacturers to produce finished goods at low prices. Logistics hurdle is also incurring extra cost on product of cloths.  The geopolitics disputes and worldwide crisis are affecting production and delivery of final products. Moreover, consumers with low incomes and who are prices sensitive

Furthermore, the market is facing obstruction that may hamper growth due to the fast saturation of the market. There is also increasing competition due to penetration of new companies and adoption of various tactics by the existing players are causing barriers for the particular brand to make their space in this competitive market. Impacting the demand for expensive products, this factor is demanding less expensive clothes and as a result it is reducing profit margins.

Sleepwear and Loungewear Market Opportunity

Personalized and Custom Product and Smart Sleepwear Integration Create Opportunity for Market Expansion

One of the most significant opportunities for market growth is the increasing utilization of personalized as well as custom products by end-users.  AI-drive customization and monogramming services are having potential to attract many premium customers and are supporting market growth. Additionally, utilization of sustainable as well as ethical fashions is impelling market growth. Manufacturers are expanding their product collection by using environmentally-friendly resources. The offering of fair-trade certified materials is drawing the attention of numerous buyers.

Furthermore, incorporation of smart technologies into the products is opening new avenues for market growth. For instance, according to the Japan Textile Federation, Japan is leading in high-tech fabric innovations for loungewear and it holds 35% of patents in the industry. This smartness in products helps in temperature control and keeps sleeping tacks. They also offer wellness features as game-changers for market players to expand their market presence. Additionally, increasing men’s and kid’s wear are also fostering market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Shifting Lifestyles and Living Habits by Key Countries
• Integration of Advanced Technologies by Key Companies
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players
• Key Industry Developments (Mergers, Acquisitions, Partnerships)

Analysis by Category

Based on category, the sleepwear and loungewear market is divided into sleepwear and loungewear.

The loungewear segment is leading in the market, driven by the growing demand for secure and all-day wear. The world is changing to work from home, prioritizing comfort in every day attire underpins is an impelling requirement for the segment.

The sleepwear is projected to have significant growth in the market, caused by the rising requirement for a good night sleep which is ensured by this segment project. It is catering various needs such as comfort, breathable fabric and innovation in material technology, impelling growth of the segment.

Analysis by Material

Based on material, the sleepwear and loungewear market is divided into cotton, silk, linen, wool, polyester, and others.

The cotton segment is leading in the market, caused by its hypoallergenic and comfort along with relaxing properties. It is the most commonly used material for making of the clothes along with innovations in organic and sustainable cotton products, propelling segment growth.

The others segment such as bamboo material is anticipated to grow at a fast rate due to the increasing demand for eco-friendly and superior properties materials. Changing preference of consumers towards environmentally-friendly products is fostering segment growth.

Analysis by End-user

Based on end-user, the sleepwear and loungewear market is divided into men, women, and children.

The women segment is leading in the market, driven by the broad range of garments for females. Growing demand for stylish as well as comfortable clothing is attracting numerous customers.

The men’s category is expected to expand in the market, caused by the shifting attitudes of male and their priority for comfortableness at home is fueling segment growth.

Regional Analysis

To gain extensive insights into the market, Download for Customization

Based on geography, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is the leading region in the market, driven by the escalating shopper expenditure on fashion and comfortable products by the population. The existence of top brands, who offer premium and designer products, is impelling market growth. In addition, the expansion of e-commerce platforms and subscription-based nightdress services among people is supporting market growth.

Europe is witnessing considerable growth in the market, caused by the rising preference for sustainable and luxury products. Growing influence of fashionable home wear choices by the end-users are boosting demand for the product in this region. Additionally, expansion of D2C branding is contributing market growth.

Asia Pacific is anticipated to be the fastest growing region due to the fast urbanization and rising spending income in developing countries is impelling market growth. China and India are major countries which are boosting market growth. Social media and celebrity endorsements are fueling demand for the product. Additionally, the expansion o f international brands in emerging markets are attracting several consumers and as a result it is fostering market growth.

Key Players Covered

The report includes the profiles of the following key players:

• Triumph International (Switzerland)
• PVH Corporation (U.S.)
• Jockey International (U.S.)
• Adidas AG (Germany)
• Fruit of the Loom (U.S.)
• Urban Outfitters (U.S.)
• Hanesbrands (U.S.)
• American Eagle Outfitters Inc (U.S.)
• L Brands (U.S.)
• Authentic Brands Group LLC (U.S.)

Key Industry Developments

• In early 2025, Lunya adopted investment business tactics and it has secured a large amount of funds to expand its footprint worldwide and augment its product line.
• In 2024, Victoria’s Secret launched its novel product, which is a viable night wear collection and these products are made by using organic and recycled materials and its aim is to cater eco-conscious consumers.
• In 2024, SKIMS unveiled its partnership with a prominent luxury retailer with the purpose of this alliance is to introduce an exclusive loungewear line and reinforce the trend of athleisure-inspired sleepwear.