Small Domestic Appliances Market Size, Share & Industry Analysis, By Type (Kitchen Appliances , Floor Cleaning Appliances, Garment Care Appliances, Others), By Distribution Channel (Specialty Stores, Brand Stores, Online Stores, Others), By Application (Household, Hotels & Restaurants, Hospitals, Others) And Regional Forecast 2023-2030

Small domestic appliances are widely used among households as users can more effectively perform indoor activities such as cooking, cleaning, and personal grooming with the help of such products. These small kitchen appliances are largely helpful in saving the time & efforts required for these activities. Small domestic appliances are largely available in different categories such as manual, semi-automatic, and automatic at various electronic stores such as Walmart, Reliance Digital, Croma, etc.

Manufacturers are increasingly facing challenges to make a trade-off between the features of the small domestic appliances and their market prices. Therefore, they use various approaches to cope up with such challenges including the usage of compact-sized & cost-effective electronic designs for such products as well as the implementation of the green-marketing approaches for their various product lines of appliances. 

The introduction of the newer & technologically innovative small domestic products is expected to attract the consumers towards buying such products which thereby drive the market growth. For instance, in October 2019, Newell Brands Inc. launched a new ‘ActiveSence’ blender under their brand ‘Calphalon’ that consists of five pre-set food settings for food blending. Additionally, shifting consumer preferences towards energy-efficient home appliances is fuelling the demand for sustainable small domestic appliances.

Moreover, growing infrastructural facilities related to the restaurants and cafes are largely supporting the consumption rate of such products at the various restaurants and cafés. The increasing number of middle-class populations with their spending on home appliances products is promoting the future demand for such products. Besides this, growing consumer awareness regarding the availability of the newer kinds of home appliances through the various media channels such as television, social media, etc. is likely to excel in the growth of the market.

However, larger necessities of the repair & maintenance of the small domestic products are anticipated to restrain the market growth. Additionally, huge competition from the unorganized industry players with their competitive pricing is likely to limit the business growth of the prominent companies.

Key Market Driver -

Technology innovation in the design of the home appliances products is expected to drive the growth of the market.

Key Market Restraint -

Larger necessities of the repair & maintenance of the small domestic appliances is anticipated to restrain the market growth.

Key Players Covered:

The key players associated with the global small domestic appliances market are Panasonic Corporation, Welbilt Inc., Arcelik A.S., The Martec Group Inc., Gorenje, NACCO Industries Inc., Electrolux AB, Whirlpool Corporation, BSH Home Appliances Group, GE Appliances, and many others.

The global small domestic appliances market is segmented based on type, distribution channel, application, and geography.

Based on type, the global market is segmented into kitchen appliances, floor cleaning products, garment care products, and others. The kitchen appliances segment is projected to exhibit a significant share of the market owing to the availability of the wide variety of kitchen appliances products such as coffee makers, juicers, mixers, blenders, food processors, and others which result in large revenue from such a segment. Additionally, the growing consumer trend of cooking and baking as well as the popularity of smart kitchen appliances is likely to drive future segmental growth.  

Based on the distribution channel, the global market is segmented into specialty stores, brand stores, online stores, and others. The specialty stores segment is projected to hold the largest share of the global market owing to the large availability of the different variety of branded electric appliances products at such stores. Additionally, the provision of discounts and offers by such stores on the various appliances is likely to attract the users towards purchasing such products which thereby, drive segmental growth.

By the application, the market is segmented into households, hotels & restaurants, hospitals, and others. The household segment is projected to exhibit a significant share of the market as small kitchen appliances as well as personal care appliances are essentially used for daily household activities.

Regional Analysis:

By geography, the global small domestic appliances market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The largest share of the Asia Pacific region is attributed to the large consumption value of the home appliances products among the people in the countries such as China, Japan, and India which results in higher revenues from the small domestic appliances in the region. According to the data presented by the China Household Electrical Appliances Association, in China, domestic retail sales of home appliances reached nearly USD 62,280.0 million during the first half-year of 2019. Additionally, the growing number of middle-class populations coupled with the growing penetration of kitchen appliances in the region is further likely to drive the growth of the market.

The European region is projected to exhibit a considerable share of the market owing to the increasing demand for energy-efficient electronic appliance items in countries such as the U.K., France, and Italy which thereby, drive the growth of the market in the region. According to the data presented by the APPLIA Home Appliance Europe, as of 2018, a total of 7,900 million units of home appliances were installed in European households. Additionally, the increasing trend of cooking activities among the people in the region is likely to drive further growth of the market in the region.

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Segmentation

Key Industry Developments:

• In June 2020, MVP Holdings Inc., an energy logistics company acquired Mealthy Inc., a small kitchen appliance company to enter into the consumer goods business of electric appliances.


• In October 2019, Instant Brands Inc. expanded its product line with the addition of the 10 newer small kitchen appliances including multicookers, fryer ovens, blenders, toaster ovens, etc. in the American market.