Smart Shower Market Size, Share & Industry Analysis, By End-Users (Residential and Commercial), By Distribution Channel (Hypermarkets, Specialty Stores, and Online Channel), and Regional Forecast, 2025-2032

A smart shower is a technologically enhanced plumbing fixture designed to improve the bathing experience by incorporating features such as flow control, sound, filtration, and temperature regulation using electronic components. The availability of smart showers in various designs and customization options fuels their demand.

The increasing consumer disposable income across countries worldwide is likely to increase the demand for smart bathroom appliances, including smart showers. In addition, using such smart devices eliminates the need for multiple purchases, such as temperature control devices, water usage tracking devices and fittings, as a smart shower provides multiple functions in a single unit.

The global smart shower market experienced a downturn, notably in 2020, as a consequence of the disruptions caused by the COVID-19 pandemic. These disruptions, including the supply chain crisis and reduced production levels, subsequently resulted in a decline in smart shower sales. Furthermore, this impact was amplified by the decline in construction activities due to COVID-19-related government measures across countries.

The growing purchasing power of consumers positively impacts the adoption of high-cost products, such as smart showers. For instance, in January 2022, Eurostat, a Luxembourg-based subsidiary of the European Union's statistical office, reported a 4.1% increase in household real consumption per capita in the euro area in 2021 (third quarter), following a 3.6% increase in the earlier quarter. This growth was attributed to higher employee compensation in the region.

Innovations by key manufacturers in the smart shower sector to enhance product features are key drivers influencing the global smart shower market growth. These enhanced features improve the customer experience, leading to an increased demand for unique and multifunctional smart shower products.

For instance, in March 2021, Roca Sanitario, S.A., a Barcelona, Spain-based sanitary fitting and bathroom ware manufacturer, introduced the In-Wash In-Tank smart shower, which offers customizable settings and programming through mobile phone integration and Senceramic technology.

Segmentation

Analysis by End-Users

The global smart shower market is segmented into residential and commercial end-user categories. The residential segment is expected to dominatethe market due to the strong demand for technologically advanced home appliances and sanitary products among a significant portion of the population. This demand is notably driven by the increasing consumer disposable income and the development of smart showers with safety features, including temperature control, water filtration, alarms, and water usage tracking, which increase their adoption across the residential sector.

Analysis by Distribution Channel

Based on distribution channel, the global market is segmented into hypermarkets, speciality stores, and online platforms. The speciality store segment held the major share in 2023 due to the availability of a diverse array of smart showers from various brands at these stores, providing a wider choice to consumers. Moreover, special discounts and offers during occasions and festivals at these stores are projected to positively influence segmental growth.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific accounted for a major market share in 2023 due to the presence of international and local industry players across the region such as Japguar, Kohler Co., Aqualisa, TOTO LTD., and LIXIL Corporation. This increases smart showers availability through diverse distribution channels.

In addition, factors including the growing disposable income, a rising urban population, and the heightened interest in incorporating tech-savvy home interior products, such as smart showers, contribute to the regional market growth.

Furthermore, the increasing standard of living and improving lifestyle across countries including South Korea, Japan, and China fuel the adoption of technologically advanced products such as smart showers across the region.

North America is expected to grow at a considerable rate over the forthcoming years owing to high consumer spending power and the rising trend of smart homes in North American countries. Moreover, the growing awareness about environmental conservation and water efficiency will positively contribute to the product demand in the region as smart showers include water-saving features, such as water flow monitoring and temperature controls.

Key Players Covered

The report includes the profiles of key players, including Jaquar, Kohler Co., Roca Sanitario, S.A., Dornbracht AG & Co. KG, WaterHawk (LTE Water Products), OASENSE Inc., Aqualisa, TOTO LTD., LIXIL Corporation, GetHai, Inc., and Moen Incorporated.

Key Industry Developments

• September 2023: Dry Water Inc., an Ohio, U.S.-based company, introduced a new product, Power Shower. This innovative and environmentally friendly product features voice control, motion sensors, self-charging capability, and easy installation.
• June 2023: GRAFF, a Wisconsin, U.S.-based hardware and plumbing company, unveiled Aqua-sense, a smart shower range featuring color-changing effects, ceiling-mounted head, and touchpad technology.