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Tobacco products are largely consumed by the people of all generations to get instant relief from stress. There are a variety of smokeless tobacco products that varies based on tobacco content, form, and intake method. Nowadays, smokeless tobacco products of different flavors such as apple, cherry, honey, chocolate, mint, and many others are widely popular among youngsters. Additionally, smokeless inhalers are widely consumed for the nasal tobacco inhaling. Companies are introducing innovative products to increase their local market presence. For instance, Japan Tobacco launched a vapor tobacco device named ‘Ploom Tech’ to sell 200 million packages of tobacco capsules in Tokyo, Japan.
Changing consumer preferences from low cost chewing tobacco products to the premium tobacco items is primarily driving the growth of the market. Additionally, the increasing number of betel leaf shops and brick & mortar stores across the globe give rise to the consumption of such products. Besides this, growing facilities of the tobacco mills of the various key companies are likely to support the demand for such products. For instance, VapeWild, a producer of tobacco inhaler products had expanded its presence by opening new brick & mortar stores in the U.K.
Moreover, increasing spending of prominent companies such as Turning Point Brands, ITC Limited and others, on the marketing and promotional activities of the tobacco products is likely to attract the users towards purchasing such products and foster the growth of the market. According to the report ‘Trends in Tobacco Industry Marketing’, published by Tobacco-Free Kids Organisation, companies marketing spending on tobacco products in the U.S. had reached USD 9,100 million in 2018.
However, fluctuating governmental import duty & taxation policies regarding tobacco products is anticipated to hinder the market growth. Additionally, the growing consequences of health hazards due to the regular consumption of tobacco products is anticipated to restrain the demand for such products.
Key Market Driver -
Shifting consumer preferences towards premium smokeless tobacco products is expected to drive the market growth.
Key Market Restraint -
Fluctuating import duty & taxation policies regarding tobacco products is anticipated to restrain market growth.
The prominent companies associated with the global smokeless tobacco products market are Turning Point Brands, Black Buffalo Inc., U.S. Smokeless Tobacco Co., Turmeaus, Outlaw Dip, Smoky Mountain Chew, Inc., British American Tobacco, Chattahoochee Herbal Snuff, ITC Limited, etc.
The global smokeless tobacco products market is segmented based on product, packaging, distribution channel, and geography. Based on the product, the market is segmented into chewing tobacco, dipping tobacco, snuff & snus, and others. Snuff & snus segment is expected to hold a major share of the market owing to the wide availability of the scented snuff products. Additionally, Herbal smokeless tobacco products are completely free from the hazards of tobacco. Therefore, the introduction of such herbal snuff & snus products by the various companies is likely to attract the users towards consuming them and further drive the segment growth.
Based on the packaging, the global market is segmented into pouches and cans. Pouches segment is projected to exhibit the largest share of the market as consumers can easily carry tobacco pouches in their pockets over cans. Additionally, companies widely prefer to use pouches as a type of packaging to their tobacco products as they incur the least cost of packing over cans.
Based on the distribution channel, the market is segmented into convenience stores, hypermarkets & supermarkets, online stores, and others. Convenience stores are anticipated to hold a major share of the market because of the wide availability of the betel leaf & brick and mortar shops where user can easily purchase such products. Additionally, consumers are more likely to prefer to buy smokeless tobacco products from brick & mortar stores as these stores are easily accessible for a lower-income group of the population
By geography, the global smokeless tobacco products market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America region is anticipated to grow at a faster rate for the global market owing to the increasing habits of the consumption of smokeless tobacco products among children in countries such as the United States, and Mexico. According to the statistics presented by the U.S. Food & Drug Administration, as of 2019, every day, more than 840 U.S. children under the age of 18 practice consuming smokeless tobacco products for the first time.
Additionally, rising import activities of the chewing tobacco products in countries such as Mexico, and Canada is further supporting the growth of the market in the region. According to the report ‘Retaliatory Tariffs and U.S. Agriculture’, published by the Federation of American Scientists, Mexican Agricultural import volume including tobacco products from the United States had increased by 3% from 2017 to 2018.
Asia Pacific region is expected to hold a major share of the market owing to the large consumption volume of tobacco products in countries such as China, India, and Japan. According to the report ‘Assessment of Tobacco Consumption and Control in India’, published by the Indian Journal of Clinical Medicine, as of January 2018, nearly 28.6% of the Indian population consume various kinds of tobacco products.
Additionally, large production volume & export facilities of the chewing tobacco products from china to other Asian countries such as Japan, South Korea, and India is further supporting the market growth of such products in the region. According to the data presented by the International Trade Centre, China had exported USD 15.59 Million value of tobacco, and cigar products to Japan in 2019 which was increased from nearly USD 10.23 million in 2018.
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