"Smart Strategies, Giving Speed to your Growth Trajectory"

Social Commerce Market Size, Share, and COVID-19 Impact Analysis, By Business Model (Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C)), By Product Type (Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage and Others), By Platform/ Sales Channel (Video Commerce, Group 0062uying, Social Reselling, Social Network-Ied Commerce, Product review platforms), and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI107058 | Status : Ongoing



Social commerce refers to e-commerce platforms that use networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services. A social commerce campaign’s success is measured by the degree to which consumers interact with the company’s marketing through retweets, likes, and shares. Furthermore, social commerce professionals create and post messages and interactive features that promote online sales and other e-commerce initiatives. Social e-commerce inspires social shopping tools such as forums and communities, where buyers and sellers discuss their online shopping experience and compare notes.

  • For instance, Coca-Cola personalized its labels on bottles in stores and invited social media users to post photos of their name-branded soda with the hashtag #ShareACoke.

Social commerce has evolved into a powerful sales channel. It help buyers to have a faster and effective route to instant shopping experience, where brands and businesses can develop a meaningful relationship with these social users. Moreover, enormous growth in adoption of 4G enabled smartphones, expanding deployment of 4G networks and subsequent rise in number of users accessing online multimedia content over mobile handsets are also rising market prospects for online shopping and social commerce. Strengthening global sales of smartphones coupled with widespread consumer acceptance of M-VAS (Mobile value added services) such as Mobile internet browsing, mobile social networking, mobile learning, mobile wallet, mobile payments and mobile Location-Based-Services (LBS), bode well for social eCommerce.

Social e-commerce is most popular in the fashion industry, advancing with the addition of advanced technologies such as augmented reality that permits shoppers to visualize themselves wearing the apparel they wish to purchase and also solicit feedback using social media tools.

For instance,

  • July 2020- Snapchat announced a launch of brand profiles “A Native Store” (powered by Shopify) to enable users to browse and purchase from app.

  • January 2022 – Almost 60% of social buyers believed they were more likely to buy from a small business when shopping via social commerce versus online, whereas, 44% were predicted to buy a brand they had not previously encountered.

Briefly, social commerce creates a mini-shopping experience directly onto the user’s social pages and motivates them to shop by integrating with the products and services. Consumers can directly buy products, share them with their friends and followers, or review them directly on these social vehicles.

Therefore, the notion of social commerce market is to engage online shoppers by offering reliable advice and support from online experts regarding their purchases.

Impact of COVID-19 on the Global Social Commerce Market

The market prompted users to spend more time on social media platforms, which pushed retailers to increase their investments in advertisements. As a result, businesses has led brands to extend their reach to new customers and varied product categories. Furthermore, due to restrictions in 2020 and pandemic-induced lockdowns has triggered a behaviour shift among in-store buyers, including non-digital communities.

Additionally, the sudden outbreak of COVID-19 pandemic has led to rising adoption of social commerce for encouraging consumers to shop via online channels offering personalized shopping experience and combating the risk of the coronavirus infection. Furthermore, users tend to spend more time on social media platforms as they become more comfortable and confident while spending time and money in a digital environment, thereby paving the way for market growth.

Moreover, several retailers are leveraging technologies such as Artificial Intelligence (AI), big data, and blockchain to improve customer loyalty and retention in social commerce market. Increasing adoption of digital services in business process and changing market trends are prompting the application of social commerce for B2B (business-to-business) purchase and sales of products and services across the globe.

With the advancement of technology in the market, any misuse of consumer data can lead to financial and personal losses. Social media users are worried about illegal access to the data as many social media sites are not shielded against the risk of cyberattacks. Therefore, data privacy issues are expected to be resolved.

Key Insights

The report will cover the following key insights:

  • Micro Macro Economic Indicators.

  • Drivers, Restraints, Trends, and Opportunities.

  • Business Strategies Adopted by the Players.

  • Impact of COVID-19 on Global Social Commerce Market.

  • Consolidated SWOT Analysis of Key Players.

Analysis by Product Type

Based on type, the market is categorized into personal & beauty care, apparels, accessories, home products, health supplements, food & beverages and others.

The clothing and apparel industry is more significant than any other online product as it has significant popularity and demand on social media platforms. During the pandemic, many users were shopping online, spending and exploring maximum time online on different social commerce sites, and fashion retailers discovered ways to develop new types of shopping experiences, engage influencers/ creators, and connect in new ways.

  • For instance, in September 2022, Amazon marked a spectacular entry in India unlike Reliance, Meesho says wealth management e-commerce firms.

Additionally, personal and beauty care brand marketers and owners prioritize data for a rich global audience and international markets without acquiring or hiring local sellers and distributors.  Sellers on various platforms are offering cashback, discounts, EMI options, and click & collect options, same-day or next-day deliveries and many more services that make easy online shopping rather than offline buying. Furthermore,

  • In September 2022, Vogue firm partnered with Snap to caste a new lens on traditional runway. It will enable users to enhance the event via augmented reality lenses.

Regional Analysis

To gain extensive insights into the market, Request for Customization

The global social commerce market is divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific is the largest growing region with a rising investment in telecommunication infrastructure, proliferation of internet and smartphones and widespread reach of social media websites such as Facebook, Instagram and Twitter. Furthermore, China favours regional market growth with rise in number of smartphones.

North America is expected to be the second largest market. With the rise in number of social media users, the number of social commerce sales and companies using various social media platforms promote their products and services to users contributed the segment growth.

The distribution of the global social commerce market by region of origin is as follows:

  • Asia Pacific –49%

  • North America –26%

  • Europe – 16%

  • The Middle East and Africa – 6%

  • South America – 3%

Key Players Covered

The key players in the market include Etsy Inc., Fashnear Technologies Private Limited (Meesho), and Meta Platforms Inc., Pinduoduo, Pinterest Inc., Poshmark, Roposo, Snap Inc., Taobao, TikTok, Trell Shop, Twitter Inc., WeChat, Xiaohongshu, Yunji Sharing Technology Co., Ltd and others.


By Business Model

By Product Type

By Platform/ Sales Channel

By Geography

  • Business to Business(B2B)

  • Business to Consumer(B2C)

  • Consumer to Consumer(C2C)

  • Personal & Beauty Care

  • Apparels

  • Accessories

  • Home Products

  • Health Supplement’s

  • Food & Beverages

  • Others

  • Video Commerce

  • Group Buying

  • Social Reselling

  • Group Buying Social Network –Ied Commerce

  • Product Review Platforms

  • North America (U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, Benelux, Nordics, and Rest of Europe)

  • Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, and Rest of Asia Pacific)

  • Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, and Rest of MEA)

  • South America (Brazil, Argentina, and Rest of South America)

Key Industry Developments

  • July 2022: Roposo's video-sharing social media firm will launch 3 to 4 D2C brands with top creators and celebrities to enhance the customer journey from consumption to discovery.

  • September 2022: Ecommerce giant, Flipkart announced the launch of its interactive and Metaverse-themed virtual shopping platform, Flipverse, during the ongoing ‘Big Billion Days Sale’. 

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Information & Technology Clients


Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.