"Market Intelligence that Adds Flavour to Your Success"
The consumption of sour milk drinks has many positive effects on health due to its medicinal properties such as being anti-diabetic and improves the gastrointestinal tract system. Sour milk is produced by the acidification of milk which gives the milk a tart sour taste. The acidification is achieved by the bacterial fermentation carried out by Lactococcus lactis and few other strains of bacteria. The sour milk drinks contain a considerable amount of calcium, potassium, phosphorus, and other nutrients that are enticing consumers to purchase these products in the market. The products are beneficial to enhance the appetite and act as a cleanser by removing harmful substances from the gut. Thus, the flavor, nutritional value, and bioactive compounds content in sour milk drinks are the factors that cumulatively aid its market growth.
The availability of small, one-time serve, and flexible packs of sour milk drinks such as drinking yogurt and kefir adds a convenience factor, which in turn is driving the market. The consumers have grown health-conscious and hence, are demanding snacks that is satiating and health beneficial which has led to increased consumption of drinking yogurt as a healthy snack alternative.
The rising prevalence of various chronic diseases such as celiac disease and irritable bowel syndrome has prompted consumers to shift to healthier food products to improve gut health. Thus, leading to the rise in consumption of functional food and beverages such as probiotic drinks and kefir is driving the sour milk drinks market. According to researchers of Columbus University, Ohio, drinking sour milk drinks appeared to drastically reduce the negative symptoms in people with lactose intolerance along with, improving the digestive system and immunity.
Key Market Driver -
Rising Demand for Functional Beverages
Key Market Restraint -
High Product Storage and Preservation Cost
The high investment and storage cost for sour milk drinks production is a major restraining factor in market growth. The sour milk drinks are stored at low temperatures i.e. below or at 4-6°C to avoid spoilage due to the widespread growth of bacteria. This increases the storage and overall production cost which is likely to hamper its market growth.
The key companies operating in the global sour milk drinks market are, Danone SA, Lifeway Foods, Inc., Hain Celestial Group, Inc., Nestle SA, Chr. Hansen Holding A/S, The Gujarat Co-operative Milk Marketing Federation Ltd. (Amul), Graham’s The Family Dairy Ltd., Lact’Union Group, Scott Brothers Dairy Inc., and Lowveld Favourites.
The kefir segment is most likely to emerge as the leading segment due to the numerous health benefit provided by it. The probiotic qualities of kefir such as it contain over 40 types of gut-friendly bacteria and also is rich in protein, calcium, and other nutrients which have led to its growing popularity among the consumers. Further, its availability in various fruits and chocolate flavors has also boosted its sales performance.
Supermarkets and hypermarkets are expected to be the major sales channel for buying sour milk drinks. The wide product availability in these mass merchandisers, along with the convenience of purchasing other household goods under the same roof, is a major reason influencing consumers to opt for this channel.
Europe is expected to hold the major share in the market as sour milk is commonly made and consumed in the households as well as sold commercially in the region, especially Eastern Europe. Kefir originated in the Caucasus and is an ancient drink that is widely consumed as probiotic drink. Germany is among the prominent consumer of kefir in the region due to the high consumer awareness and reinforced production capacity by the manufacturers. Further, the rise in the lactose intolerant population in the region has led the consumers to shift towards these sour milk drinks, thus expected to drive the regional market growth during the forecast years (2020-2027).
Asia Pacific is anticipated to foresee a significant growth, due to its wide availability as a functional beverage in the form of drinking yogurt and buttermilk in stores. The wide availability of drinking yogurt and buttermilk in numerous flavors has led to their increased consumption in countries such as India and China. Further, these countries are the major milk producers across the world and thus the manufacturers are launching new products in these potential markets. These factors thus, offer ample opportunities for the sector to flourish in the upcoming years.
To gain extensive insights into the market, Request for Customization
By Distribution Channel
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- UGlobal hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry