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Specialty Bakery Market Size, Share & Industry Analysis, By Type (Specialty Bread, Specialty Cookies, Specialty Rolls, Others (Specialty Cupcakes, and Others)), By Distribution Channel ( Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Others)and Regional Forecast, 2024-2032

Region : Global | Report ID: FBI103180 | Status : Ongoing



The Global specialty bakery market comprises of bakery food products that are prepared or customized according to the special preferences, tastes, need, and demands of the buyers. The rising demand for special bakery products in terms of added nutrient values and special needs of the buyers who are allergic or sensitive to certain foods is predicted to drive the specialty bakery market in forthcoming years.

The increasing demand for premiumized bakery food is anticipated to drive the global market of specialty bakery. The prominent players operating in the market are focused on the research and development of new products to fulfill the rising consumer demand for specialty bakery. For instance, in June 2017, DSM N.V. announced the launch of new enzyme solutions to give moisture to gluten-free bread. The new range of baking enzymes enables bakeries and bread-makers to deliver a better eating experience for gluten-free bread and other wheat-free applications.

The rising consumer demand for premiumized bakery products is anticipated to drive the global market of specialty bakery. The rising prevalence of celiac disease and increasing gluten sensitivity among the population is encouraging them to opt for gluten-free baked goods which are anticipated to drive the market. For instance, according to The University of Chicago Medicine (Celiac Disease Center) celiac disease affects 1% of healthy, average Americans. That means at least 3 million people in the U.S. are living with celiac disease. Furthermore, the rapid urbanization in developing regions along with the increasing disposable income has a major impact on the food habits of the populations. The consumers are willing to pay extra for the premiumized and customized products which in turn are anticipated to boost the demand for specialty bakery. The rising demand for fortified bakery products is expected to be a favorable factor for market growth. The increasing number of bakeries in developed as well as developing regions coupled with the ease of product availability is predicted to drive the market in forthcoming years.

Key Market Driver -

Increasing Demand for Premiumized Food Products

Key Market Restraint -

High Price of the Product

The high price of specialty bakery products is anticipated to hamper the market growth in forthcoming years. The low consumer awareness about the specialty bakery products is expected to restrain the market growth.

Key Players Covered:

The prominent players operating in the global specialty bakery market are, DSM N.V. Aryzta AG, Rich Products, Grupo Bimbo SAB de CV, Europastry Sa, Il Germoglio Food Spa, Harry-Brot GmbH, Mantinga, UAB, Flowers Foods, Inc., Vandemoortele Bakery, and Others.

Specialty bread is anticipated to hold a significant share in the global market of specialty bakery. The increasing launch of traditional or handmade types of bread made with locally milled flour, without flour bleaching agents or flour treatment agents is anticipated to boost the demand for specialty bread among buyers. The increasing availability of additive-free, gluten-free, and premiumized bread is expected to increase the sale of specialty bread. Moreover, the increasing popularity of clean-label cookies among the population is forcing manufacturers to launch specialty cookies in the market. For instance, in May 2019, JUST, has announced the launch of a new flavor of its plant-based Just Cookie Dough Chocolate Mint. The cookie dough contains no GMOs, artificial flavors, or high-fructose corn syrup and is made with sorghum in place of eggs.

Super and Hypermarkets are anticipated to hold a considerable share in the sale of specialty bakery. The increasing consumer dependency on such stores for buying specialty bakery products due to the easy availability of different brands and flavors under one roof is expected to propel the sale of the products through them. The discounts offered by such stores to attract the consumers are anticipated to increase the sale of specialty bakery. Moreover, the various offers given by various online portals such as doorstep delivery and free home delivery is anticipated to leverage the sale of specialty bakery through them.

Regional Analysis:

North America is anticipated to witness substantial growth in the global market of specialty bakery. The increasing demand for gluten-free, high fiber, low sugar, and fortified bakery products is anticipated to drive the market within the region. The increasing number of bakeries within the region is expected to be a favorable factor for market growth within North America. The consumers are more conscious about their food choices and ingredients which are used to prepare the food and these factors are expected to further propel the market growth. The presence of affluent consumers within the region coupled with the increasing demand for customized bakery foods is anticipated to leverage the market of specialty bakery positively. Moreover, the presence of specialty artisanal bakery all across the region and its growing popularity among Americans due to their exotic and customized offerings is predicted to drive the market within North America.

Asia Pacific is anticipated to hold a significant share in the global market of specialty bakery. The rapid urbanization, increasing disposable income within the region has a major impact on the food choices of the population. The consumers are more aware of the organic and clean label food products and their benefits which are predicted to boost the demand for specialty bakery in India, Japan, China, and Australia. Moreover, the players operating in the regional market are focused on the new product launch to increase their consumer base. For instance, in March 2018, Pristine Organics has introduced health-friendly organic Multi Millet Bread as an alternative for healthy breakfast.

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By Type

  • Specialty Bread

  • Specialty Cookies

  • Specialty Rolls

  • Others (Specialty Cupcakes, and Others)

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Specialty Stores

  • Online Retail Stores

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In September 2018, Kingsmill announced the launch of its Kingsmill 50/50 Vitamin Boost Bread. The new product offers a boost of vitamins and minerals.

  • In March 2017, Rudi's Organic Bakery announced the launch of New Organic Bread Line with Community Grains. The product is available in two variants viz, Whole Wheat Bread made with Sacramento Valley Whole Grain Flour and Whole Wheat Bread made with Hungry Hollow Whole Grain Flour.

  • Ongoing
  • 2023
  • 2019-2022


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