Specialty Cut Flower Market Size, Share, and Industry Analysis by Flower Type (Roses, Carnations, Lilies, Chrysanthemums and Gerbera Daisies, Tulips, and Others), By Application (Household and Commercial), and Regional Forecast, 2026-2034

The global specialty cut flower market size was valued at USD 39.74 billion in 2025. The market is projected to grow from USD 39.76 billion in 2026 to USD 39.92 billion by 2034, exhibiting a CAGR of 0.05% during the forecast period.

The global specialty cut flower market is expanding with the rising demand for fresh-cut flowers. Specialty-cut flowers refer to a diverse range of floral species that are not classified as the major florist staples, specifically excluding roses, carnations, and chrysanthemums. This category encompasses a variety of annuals, perennials, and bulbous plants, as well as some woody species.

The flowers are increasingly favored by growers looking to tap into local markets. Their unique colors and textures make them appealing for floral arrangements and decorations, allowing local producers to compete effectively against imported varieties.

Specialty Cut Flower Market Driver

Increasing Demand for Fresh-Cut Flowers to Boost Market Growth

The increasing demand for fresh-cut flowers is a primary driver of market growth. This trend is fueled by various occasions such as weddings, holidays, and corporate events where floral arrangements play a significant role. The growing popularity of floral gifting further enhances this demand, as consumers seek unique and personalized gifts for special occasions. According to the National Association of Secretaries of State (NASS), cut-flower sales in the U.S. reached USD 350 million in 2023, increasing nearly 5.1% over 2022. Additionally, the growing floriculture industry and floriculture producers across the world will significantly contribute to the specialty cut-flower market growth.

Specialty Cut Flower Market Restraint

Environmental Challenges to Hinder Market Growth

The market is vulnerable to various environmental factors such as weather variability and pests and diseases. Unpredictable weather patterns, including droughts and floods, can severely affect flower production and quality. Extreme weather conditions can lead to crop failures or reduced yields, impacting supply. Moreover, insect infestations and plant diseases pose significant threats to flower crops. Effective pest management is crucial, but it can be challenging for growers to control these issues without affecting the environment.

Specialty Cut Flower Opportunity

Growing  Strategic Partnerships to Fuel Product Demand

The collaboration between florists and event planners not only enhances business growth but also enriches the overall customer experience in the specialty cut flower market. As both sectors evolve, those who embrace strategic partnerships will likely lead the way in capturing new opportunities and driving innovation within this flourishing industry. For instance, in January 2023, OptiBoost recently formed a strategic partnership with the Dutch company One Flora Group, aimed at significantly extending the shelf life of cut flowers. This collaboration would involve the establishment of a new testing facility adjacent to One Flora Group's operations in Aalsmeer, a key hub in the global flower trade.

Segmentation

Key Insights

The report covers the following insights:

• Overview of the Parent Market
• Supply Chain Analysis
• Regulatory Landscape
• Recent Industry Development – New Product Launches, Mergers & Acquisitions, Investment, and Others
• Qualitative Analysis Related to COVID-19

Analysis by Flower Type

Based on flower type, the market is divided into roses, carnations, lilies, chrysanthemums and gerbera daisies, tulips, and others.

The roses segment is the leading segment in the global specialty cut flower market. Roses are a popular choice for various occasions, including Valentine's Day, Mother's Day, and local festivals. For instance, in China, the demand spikes during the Spring Festival and Qi Xi (Chinese Valentine's Day), reflecting cultural practices that favor floral gifting during these times. Roses are often associated with love and romance, making them a staple in wedding ceremonies and other significant life events. This cultural significance enhances their demand across different regions.

The carnation segment is expected to grow significantly over the forecast period. There is a notable trend toward organic and locally sourced flowers, including carnations. Consumers increasingly favor ethical and sustainable production practices, which has led to a rise in the demand for high-quality carnations produced under such standards.

Analysis by Application

Based on application, the market is fragmented into household and commercial.

The household segment held the largest market share and is anticipated to maintain its dominance throughout the forecast period. This segment is crucial as it caters to individual consumers who purchase flowers for various occasions such as celebrations, weddings, and everyday enjoyment. It reflects a growing trend toward using flowers to enhance living spaces and personal experiences. Increased interest in floral tourism and visiting gardens and flower shows have further heightened awareness and appreciation for flowers, further boosting personal purchases.

The commercial segment is projected to experience the highest growth during the forecast period. Cut flowers are utilized for weddings and funerals, hospitality settings (such as hotels and restaurants), and corporate environments. This broad application range contributes significantly to the market expansion.

Regional Analysis

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Based on region, the specialty cut flower market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The European Union accounts for a major share of the world's cut flower consumption, with countries such as Germany, the U.K., France, and Italy showing particularly high per capita consumption rates. The Netherlands is renowned for its sophisticated flower auction system, particularly the Royal FloraHolland, which is the largest flower auction globally. Major players in the European market include Dummen Orange (Netherlands), Marginpar BV (Netherlands), and Flamingo (U.K.). These companies leverage advanced cultivation techniques and a coordinated supply chain that includes growers, traders, and logistics providers.

North America is experiencing rapid growth in the global market. The demand for cut flowers in North America is primarily driven by their use for decorative purposes. Consumers are increasingly purchasing flowers for home decor, gifting, and events, which has led to a significant rise in market value. According to the National Agricultural Statistics Service [NASS], it is estimated that consumers in the U.S. buy about 10 million cut flowers each day.

Key Market Players

• Ball Horticultural Company (U.S.)
• Carzan Flowers Kenya Ltd (Kenya)
• Karen Roses (Kenya)
• Syngenta Flowers, Inc. (U.S.)
• Sher Holland BV (Netherlands)
• The Queen’s Flowers Corp (U.S.)
• Dümmen Orange (Netherlands)
• Multiflora Group (U.S.)
• Danzier Group (Israel)
• Rosebud Ltd. (Uganda)

Key Industry Development

• In September 2024, HilverdaFlorist, a renowned breeder and propagator of cut flowers, officially released its 2025 – 2026 Cut Flower and Gerbera catalogs, showcasing a diverse range of new and exciting floral varieties. The new catalog includes a comprehensive assortment of flowers such as Alstroemeria, Carnation, Gerbera, Gypsophila, Helleborus, Limonium, and Scabiosa. It features over 45 new introductions, including two new Gerbera series: Gerbera Marimo and Gerbera Rebel.
• In June 2023, Floranow, one of the leading online floral marketplaces in the Middle East, acquired Bloomax, the largest wholesale distributor of fresh-cut flowers in Saudi Arabia. The acquisition aimed to expand Floranow's operational footprint in the Kingdom, establishing a direct presence in nine cities.