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The global sports drink market size stood at USD 23.54 billion in 2018 and is projected to reach USD 32.61 billion by 2026, exhibiting a CAGR of 4.2% during the forecast period (2019-2026).
Sports drink is a part of functional drinks mainly manufactured to help athletes to remain hydrated before and after exercise. Sports drink improves an athlete’s performance and is rich in carbohydrates, minerals, and electrolytes. These beverages also include water, flavors, sugar, sodium, potassium, and artificial colors. From the past few years, the remarkable development in the sports drink industry is due to the marketing shift from offering products to athletes to other consumers. The rising inclination towards the fitness activities and increasing trend of participation in half and full marathons have flourished the global sports drink industry.
Moreover, the demand for sports drinks is increasing at a rapid pace as it helps to enhance the performance, endurance and allows athletes to do rigorous exercise. Furthermore, the rising athlete population and sports players in developing countries are factors propelling the sports drink market growth during the forecast period. According to the National Collegiate Athletic Association (NCAA), the number of NCAA athletes spiked high. In 2017-18 approximately 0.495 million students participated in NCAA championship sports, which was an increase of more than 3,000 students since 2016-17. The migration from rural to urban living is a major population change impacting the consumption patterns.
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The increasing health conscious-population and rising sports players in developing countries will boost the sports drink market trends. Additionally, various leading manufacturers, such as coca-cola and Pepsico, are focusing on expanding their product portfolio and are trying to meet the customer's needs. However, the production of sports drinks with natural components such as natural sweeteners is projected to drive the market growth and thereby provides the opportunity for manufacturers to add value to their products.
“Increasing Number of Population Inclined Towards Physical Fitness is Propelling the Sports Drink Market Growth.”
The growing inclination of the millennial population towards physical and fitness-related activities, rising buying power, and willingness to pay for healthier alternatives are some of the major factors accelerating the sports drink market share. For instance, according to a study from sports and nutrition company MyProtein, Americans spending was more on fitness than any other activity in January 2018. It has been found that the average Americans spend USD 155 per month on their health and fitness, which is approximately equal to USD 112,000 in their entire lifetime.
In addition to this, sports drinks offer several benefits such as it minimizes the risk of dehydration and electrolytes in a sports drink, replaces sweat, and maintains the balance of electrolytes in the body. Therefore, the increasing awareness regarding the benefits offered by sports drinks among the consumers is likely to augment the sports drink market revenue.
“Rising Focus of Manufacturers to Add Innovative and Healthy Flavours in the Sports Drinks to facilitate the Growth.”
Various sports drink manufacturers are focusing more on innovations and launching organic drink with different flavors, which will meet up the nutritional demand of consumers. This innovation will simultaneously help many companies to increase their revenue, and this, in turn, drives the sports drink market growth. For instance, in January 2020, a leading sports drink brand Powerade has come up with innovations to fuel and refuel athletes. Powerade has expanded its product portfolio with two new zero-sugar innovations that offer functional hydration solutions and packaging designs. It has launched a POWERADE ULTRA product, which includes branched-chain amino acids (BCAAs), creatine, vitamins B3, B6 and B12, and +50% more ION4 electrolytes compared to original POWERADE.
“Isotonic Type is Expected to Dominate the Global Sports Drink Market.”
The soft drinks type is usually categorized based on the concentration of drinks as compared to the human body. Globally, the isotonic type is one of the leading segments in the market as it contains almost the same amount of sugar and salt as in the human body. Most of the sports drinks such as Gatorade, Powerade, Lucozade, and others fall into the isotonic category. Additionally, this type of drink is one of the preferred choices by athletes, especially by middle and long-distance runners and those involved in team sports.
“Gatorade is Projected to Hold the Major Share in the Market Owing to its Increasing Demand By Athletes.”
The Gatorade brand of sports drink is expected to hold a major share in the global market. This brand holds around 70 to 80% of market share in the global sports beverage industry. Furthermore, the large customer base, consumption experience, and brand loyalty are some of the major factors supporting the growth of this segment.
However, the Powerade brand is projected to be the fastest-growing segment during the forecast period 2019-2026. This brand is making efforts to develop different marketing strategies to increase their market share and compete with other brands in the coming future.
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“Metal Packaging is to Lead the Market and is also considered to be the Fastest-Growing Segment .”
The metal packaging type segment is anticipated to be the leading one because it increases the shelf life of your beverage. The metal can is one of the best choices when it comes to generating a cold temperature for consumers. Additionally, it ranks positively when it comes to its weight, recyclability, and security.
“Supermarket/Hypermarket Segment to Support the Growth of the Global Sports Drink Market.”
Supermarket/Hypermarket segment is dominating the global sports drink market owing to the easy accessibility in comparing the cost rates with other retail shops. The rapid development in the retail sectors has led to an increase in the number of hypermarket and supermarket chains, which thereby drives the segment growth.
“Asia Pacific is Accounted to be the Fastest Growing Region During the Forecast Period 2019-2026.”
Asia Pacific sports drink market will register the fastest compound annual growth rate of 5.2% during 2019-2026 owing to the increasing sports player population and rising trend of various fitness activities. According to Special Olympics, in 2018, India has experienced the largest growth with approximately 80,000 new young athletes.
North America Sports Drink Market Size, 2015-2026 (USD Billion)
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However, increasing middle-class consumers with changing lifestyles, especially in emerging economies such as China and India, are creating their own consumption trends, which is fueling the demand for natural flavored sports drink products. Increasing disposable income in emerging economies tends to higher spending capacity. Therefore, higher disposable incomes, especially in urban societies, are giving rise to the sports drink market growth.
“North America Accounts to Hold the Major Share in the Global Sports Drink Market.”
North America held a major share of USD 7.90 billion in 2018 in the sports drink market owing to the rising health-conscious population. For instance, it has been stated that in 2018 approximately 55% of the American population lived a healthier lifestyle. Additionally, the increasing number of health clubs and fitness centers will contribute positively to the market. The demand for sports drinks from the U.S is increasing rapidly due to the strong presence of major brands such as Gatorade, PowerAde, and BodyArmor, which is likely to boost the sports drink revenue in this region.
“Major Players are Focusing on Expanding Product Portfolio by Adopting Various Marketing Strategies”
The key players in global sports drinks include PepsiCo, The Coca-Cola Company, BA Sports Nutrition, AJE Group, Britvic PLC., MyDrink Beverages, and others. However, these players are trying to meet the consumer's requirement by manufacturing various innovative and latest brand products. Moreover, for expanding the product portfolio, these players are adopting various business strategies, such as product launch, partnership, merger, expansion, collaboration, agreement, acquisition, and others.
The increasing fitness trend and rising number of athletes have accelerated the growth of the global sports drink market. Additionally, increasing the standard of living, rising disposable income, and the growing number of sports clubs is propelling the sports drink market growth.
The report provides qualitative and quantitative insights on the sports drink market and detailed analysis of market size and growth rate for all possible segments in the market.
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Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends.
Value (USD Billion)
By Packaging Type
By Distribution Channel
Fortune Business Insights says that the global market was USD 23.54 Billion in 2018 and is projected to reach USD 32.61 Billion by 2026.
Growing at a CAGR of 4.2%, the market will exhibit steady growth in the forecast period (2019-2026)
The metal packaging type segment is expected to be the leading segment in the market during the forecast period.
The increasing health-conscious population, increasing number of sports players, and rising income levels are driving the growth of the market.
PepsiCo and The Coca-Cola Company are the key players in the market.
North America is expected to hold the highest market share in the market in 2018.
Powerade is expected to grow at the fastest pace during the forecast period.
Increasing concern for fitness, rising consumption of nutrition drink, and an increasing number of athletes are the key market trends that are driving the growth of the market.
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