Stress Supplements Market Size, Share, and Industry Analysis By Type (Natural {Panax ginseng, Rhodiola rosea, Withania somnifera, and Others) and Synthetic {Magnesium, L-theanine, Melatonin, and Others}), By Form (Tablets, Capsules, and Others), By Distribution Channel (Hospital Pharmacies, Drug Stores & Retail Pharmacies, Online Pharmacies, and Others), and Regional Forecast, 2025-2032

The global stress supplements market is witnessing significant growth due to the rising awareness among individuals about mental health. Additionally, the increasing prevalence of mental illness, such as depression, anxiety, and substance abuse, is leading to an increased demand for these supplements. Stress supplements are intended to maintain the hormonal homeostasis in individuals. This includes vitamins, minerals, amino acids, and other adaptogenic substances that are used to stabilize the physiological processes and promote homeostasis.

• According to an article by the American Addiction Centers in July 2024, people seeking treatment for post-traumatic stress disorder are more also likely to be diagnosed with a substance abuse disorder. This surge in mental illness is contributing to an awareness about the prevention of mental health disorders, which in turn drives the demand for stress supplements.

Stress Management Supplements Market Driver

Increasing Awareness about Mental Health to Boost Market Growth

Globally, the fast-paced lifestyles and socio-economic pressures are increasing stress, anxiety, and other mental illnesses in individuals. There has been a cultural shift toward the de-stigmatization of mental health issues, leading to an increased openness in discussing stress, anxiety, and depression. This has augmented the awareness among people and encouraged individuals to seek solutions for managing their well-being, which includes the adoption of stress supplements. Additionally, government initiatives are expected to increase mental health awareness among the population and the demand for these supplements is expected to grow significantly over the forecast period.

• For instance, the Substance Abuse and Mental Health Services Administration (SAMHSA) recognizes every May as a mental health awareness month to increase awareness about the vital role of mental health in overall health. The increasing awareness of mental health conditions among the population is expected to boost the market.

The bar graph illustrates the prevalence of various mental illness in the U.S. The data suggested that 59.3 million adults are living with any mental illness which is around 20% of the adults in the U.S. Furthermore, it shows that 48.7 million people in the U.S., had substance use disorder and 28.8 million people have experienced eating disorder in 2022. The survey was conducted by Substance Abuse and Mental Health Services Administration (SAMHSA) for 2022 in the U.S.

Stress Management Supplements Market Restraint

Limited Regulations for Stress Supplements May Limit Market Growth

The lack of standardized regulations can lead to significant variations in product quality, efficacy, and safety. Additionally, the limited regulations increase the misleading labeling of the products that can result in adverse effects and could potentially hamper the market growth.

• For instance, in February 2024, the U.S. Pharmacopeial Convention stated in its report that the absence of stringent guidelines has led to a situation where the quality of a given supplement can vary significantly across different manufacturers. This inconsistency in quality could potentially hinder the overall market growth.

Stress Supplements Market Opportunity

Product Innovations in Stress Supplements to Bolster Growth Opportunities

In recent years, several R&D activities have been undertaken for the development of innovative stress supplements. The combination of compounds that include vitamins, minerals, and herbal extracts can act synergistically to offer better stress relief solutions.

• For instance, a clinical trial published in Magnesium Research in August 2020 reported that additional vitamin B6 with magnesium supplements enhanced the results in highly stressed individuals. These studies support the synergistic action of the compound.

The rising investments in R&D activities to offer new products could offer new opportunities in the market.

Stress Relief Supplements Market Segmentation

Key Insights

The report covers the following key insights:

• Overview: Key Stress Supplements, By Major Companies


• Overview: Advancements in Stress Supplements


• Prevalence of Mental Health Disorders & Stress, By Key Countries, 2023


• New Product Launches, By Key Players


• Key Industry Developments (Mergers, Acquisitions, Partnerships)


• Impact of COVID-19 on the Market

Analysis by Type

Based on type, the market is fragmented into natural and synthetic.

The synthetic segment accounted for a significant revenue share in the market. The synthetic segment includes products that have melatonin, magnesium, L-theanine, and other chemically derived compounds. These synthetic supplements have demonstrated robust clinical evidence supporting their efficacy. Additionally, the target formulation of these products is increasing the adoption of these products and is expected to drive market growth across the globe.

• For instance, a randomized, placebo-controlled, crossover, and double-blind trial published in Nutrients in October 2019 showed stress-related symptom (i.e., depression, anxiety-trait, and sleep) scores reduction and cognitive function (i.e., verbal fluency and executive function) scores improvement after four weeks of L-theanine administration in adults. This study supports the adoption of L-theanine for stress management.

Analysis by Form

By form, the market is categorized into tablets, capsules, and others.

The capsules segment accounted for a significant market share. The segmental growth can be attributed to its wide availability in terms of multiple dosing options. Additionally, these capsules allow for the encapsulation of a diverse range of stress-life ingredients with minimal excipients. Furthermore, the capsules are easier to swallow and can accommodate various filling materials, including granules, pellets, and liquids, making them a favored choice. Moreover, the launch of new and advanced products is expected to drive the market growth.

• For instance, Ritual launched Stress Relief. It is a botanical formulation in a capsule form designed to improve stress and support normal cortisol levels. Such product launches could increase the market growth in the near future.

Analysis by Distribution Channel

By distribution channel, the market is fragmented into hospital pharmacies, drug stores & retail pharmacies, online pharmacies, and others.

The online pharmacies segment accounted for a substantial share in the global market. The growth of e-commerce has made stress relief supplements more accessible to consumers. Online platforms provide convenient purchasing options, allowing individuals to explore and buy these products. These advantages are expected to increase the growth of these online pharmacies across the globe.

• For instance, in November 2020, Amazon launched its online pharmacy in India to expand its e-commerce in the pharmacy business. Such launches increase convenience and the adoption rates of supplements.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America accounted for the largest market share in 2023. Factors such as the increasing cases of depression, anxiety, eating disorders, and other mental illnesses and focus on preventive medicine are contributing to the regional market growth. Additionally, the advanced product launches such as encapsulated, comprehensive health supplements are the factors expected to drive the regional growth during the forecast period.

• For instance, in 2020, the National Alliance on Mental Illness stated that 5.6% of U.S. adults experienced serious mental illness in 2020 compared to 5.2% in 2019 and showed 0.4% of increase in patient count in one year. Such a high prevalence of mental illness and rising awareness about prevention is expected to drive the regional market growth.

Europe holds a considerable market share. This was owing to preventive lifestyles and increasing demand for stress relief supplements in the region. Additionally, strategic initiatives by key players are expected to increase the expansion of stress supplements in the region.

• For instance, in September 2020, Glentham Life Sciences Limited acquired a manufacturing facility in Corsham, Wiltshire, U.K. The facility aimed to expand the production capability of the company, including stress supplements.

The Asia Pacific market is expanding at a high CAGR during the study period. Rising awareness of stress control and an increasing number of local players are the factors making the Asia Pacific region a potential market.

Key Players Covered

The global stress relief supplements market is fragmented and report includes the profiles of the following key players:

• Amway Corp. (U.S.)


• Herbalife International, Inc. (U.S.)


• HUM Nutrition Inc. (U.S.)


• Life Extension (U.S.)


• InnateVitality (U.S.)


• ZeinPharma Germany GmbH (Germany)


• Vitalife Ltd (U.K.)


• NOW Foods (U.S.)

Key Industry Developments

• In February 2024, BioAdaptives, Inc. launched NaturaComplete, an all-in-one dietary supplement formula with over 70 vitamins, minerals, amino acids, and other nutrients for mental and general health.


• In December 2023, Natrol, LLC. launched a new line of magnesium-based supplements such as magnesium powder, magnesium night powder, and magnesium citrate gummies.


• In November 2023, PLT Health Solutions introduced a new stress supplement, Calm & Focus with zembrin & GABA designed to provide cognitive support in an increasingly stressed-out world.