Sun Lounger Market Size, Share & Industry Analysis, By Type (Fixed and Foldable), By Material (Wood, Aluminum, Plastic, Resin, and Others), By Distribution Channel (Online and Offline), and Regional Forecast till 2032

The global sun lounger market is driven by the rising demand for premium outdoor furniture. The loungers are used for relaxing at various spaces such as beaches, resorts, poolside areas, and private gardens. They are available in various designs and materials. The increasing consumer spending on leisure and comfort products further drives product sales.

The COVID-19 pandemic negatively influenced market growth, notably in 2020, as safety regulations restricted travel, hotel stays, and outdoor events reduced the product demand. Supply chain interruptions further hindered both manufacturing and sales of the product. However, following COVID-19, the market witnessed increased the demand for sun loungers at hotels, resorts, and other tourist destinations.

Sun Lounger Market Driver

Increasing Interest in Leisure and Recreational Activities to Drive Market Growth

The market is driven by the increasing demand for leisure and recreational activities. With a rising interest in outdoor leisure, the demand for comfortable furniture, such as sun loungers, has increased. Sun loungers are designed to enhance comfort while lounging by the pool, social gathering, or spending time in personal outdoor space.

Furthermore, the popularity of outdoor parties has encouraged customers to invest in quality outdoor furniture. In addition, the tourism and hospitality industries also drive the demand, as resorts and hotels focus on enhancing customer experience.

Sun Lounger Market Restraint

High Pricing and Restricted Mobility to Hamper Market Growth

Premium loungers are sold at high prices, making them less accessible to budget-conscious consumers. Furthermore, the heavy structure of the product limits its mobility for outdoor activities such as camping, where portable products are preferred. Thus, the demand for lightweight and easily portable affects product sales. Moreover, the easy availability of other outdoor furniture, such as beach chairs, affects product sales.

Sun Lounger Market Opportunity

Rising Tourism and Hospitality Industries to Provide Growth Opportunities

The rising tourism and hospitality sectors provide growth opportunities to industry participants. With an increasing number of individuals traveling for holidays, the demand for outdoor furniture, such as sun loungers, is growing. For instance, according to UN Tourism, a Spain-based tourism agency, in 2024 (January-July), around 790 million individuals traveled internationally, an approximately 11% increase compared to 2023.

Sun loungers are highly used in hotels, resorts, beaches, and recreational facilities as they provide guests with a suitable space to sunbathe and relax. Furthermore, the popularity of destination weddings, business retreats, and outdoor events will boost product adoption in hospitality settings.

Segmentation

Key Insights

The report covers the following key insights

• Overview of the Parent/Related Market
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter's Five Forces Analysis
• Recent Technological Advancements 

Analysis by Type

Based on type, the sun lounger market is segmented into fixed and foldable.

The fixed segment holds the largest market share. Fixed loungers are highly preferred for their stability, durability, and aesthetic appeal. They are highly demanded across resorts, hotels, and luxury residents with long-term outdoor seating arrangements.

The foldable segment is expected to grow at the fastest CAGR over the analysis period. Foldable loungers are in high demand due to their mobility and easy usage, making them suitable for outdoor recreational activities such as camping and beach visits.

Analysis by Material

Based on material, the sun lounger market is categorized into wood, aluminum, plastic, resin, and others.

The wood segment holds the highest market share due to the product’s durability and aesthetic appeal, which increases its sales. Wooden sun loungers are popular across various settings, further supporting the segment’s growth.

The aluminum segment is likely to grow at the fastest CAGR over the forecast period. Aluminum loungers are lightweight, rust-resistant, and easy to maintain, increasing their demand.

Analysis by Distribution Channel

Based on distribution channel, the sun lounger market is classified into online and offline.

The offline segment holds the highest share as consumers highly prefer the in-store shopping experience, which allows them to check product quality and comfort physically. Furthermore, the availability of a wide variety of sun loungers at brand stores and furniture shops contributes to the segment’s growth.

The online segment is likely to grow at the fastest CAGR over the analysis period. The rapid expansion of e-commerce as individuals are increasingly inclined toward online shopping due to its convenience, discounts, and home delivery services bolsters product sales through online channels.

Regional Analysis

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Based on region, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa.

Europe holds the largest market share owing to the increasing travel and hospitality sector across the region, bolstering product demand across resorts, hotels, and other leisure facilities.

The North America market is poised to grow at the highest rate in 2023 as tourism infrastructure improves. Furthermore, an increase in house renovations boosts demand for outdoor furniture for personal gardens. In addition, the rising wellness tourism trend, which focuses on relaxing, adds to the product demand.

Key Market Players

• IKEA (Sweden)
• Lowe’s (U.S.)
• Kettal (Spain)
• Costco Wholesale Corporation (U.S.)
• Target Corporation (U.S.)
• Wayfair LLC (U.S.)
• Williams-Sonoma Inc. (U.S.)
• Dedon GmbH (Germany)
• Keter Group (Israel)
• Nardi S.p.A. (Italy)

Key Industry Developments

• In October 2024, Vondom, a Spanish brand, partnered with Ramón Esteve, an architect, to introduce Gatsby, a sun lounger.
• In September 2024, Palma City Council in Majorca announced new limits for sunbeds, sun loungers, and parasols on local beaches due to issues over sand erosion and congestion. The new laws aim to decrease the amount of space for loungers to overcome the rising problem of beach occupancy.