Superfruit Market Size, Share, and Industry Analysis By Fruit Type (Citrus Fruits, Apple, Berries, Kiwi, Avocado, Pomegranate, Papaya, Banana, and Others), By Application (Food & Beverages, Dietary Supplements, Pharmaceuticals, and Cosmetics & Personal Care), and Regional Forecast till 2032

The global superfruit market is witnessing significant growth due to the increasing number of health-conscious people across the globe. Superfruits are popularly recognized for their nutritive contents and health benefits and extensively contain several nutritious contents as vitamins, antioxidants, and anti-inflammatory properties. Furthermore, the rising utilization of superfruits in a variety of end-use applications, such as food & beverages, nutraceuticals & dietary supplements, and personal care & cosmetics, is likely to propel the market growth during the forecast period.

Globally, superfruit production, such as citrus fruits, apples, kiwi, and others, is gradually emerging. Increasing fruit production will positively influence market growth. According to the U.S. Department of Agriculture, the global tangerines/mandarin production for 2023-24 is estimated to reach 38.2 million tons, an increase of 1.2 million tons from the past year.

The COVID-19 pandemic significantly impacted the dynamics of various markets. The outbreak of the disease led to a remarkable spike in the demand for food supplements and pharmaceuticals, which flourished the market growth.

Superfruit Market Driver

Increasing Demand for Functional Beverages to Uplift the Market

Rising consumption of functional beverages is one of the primary factors driving the growth of the superfruit market. The functional beverages are incorporated with super fruit juices to their health advantages. Consumers are adopting healthier eating habits to prevent lifestyle diseases. Functional beverages, which are commonly perceived as sports drinks, energy drinks, and fortified fruit drinks, are gaining traction in the market among the young population for boosting immunity and maintaining overall well-being. For instance, in September 2021, the producer of superfruit beverages, AMARUMAYU LLC, announced to launch of two immunity-boosting superfruit juices, namely Camu Camu and Buriti. These products are high in antioxidants, vitamin C, omegas, fibers, and mineral contents. The company aimed to cater to the growing demand for healthy beverages among consumers.

Superfruit Market Restraint

Stringent Regulatory Norms May Hamper the Growth

Complying with stringent regulations set by government bodies and various regulatory authorities is one of the major challenges faced by manufacturers in the market. However, several other factors may restrict the market growth, such as growing competition, varying standards worldwide, fluctuating raw material prices, supply chain vulnerabilities, and other economic factors.

Superfruit Market Opportunity

Rising Consumer Preference for Products with Minimal Preservatives to Open Doors to New Avenues

The growing prominence of products manufactured using natural and organic ingredients is significantly influencing the sales of superfruits in the market. Consumers prefer food options with minimal preservatives and artificial additives to ensure food safety. The manufacturers in the market are increasingly integrating a variety of superfruits in food & beverages, dietary supplements, cosmetics and skin care products, and others. For instance, in February 2024, the manufacturer of superfruit food & beverages, New Acai Amazonas, announced the launch of organic dragon fruit powder called Organic Freeze-Dried Dragon Fruit Powder. The product is organically certified, underscoring its natural and high-quality attributes. Therefore, increasing consumer preference for natural and organic ingredients is the key factor anticipated to create lucrative opportunities for the global market in the long run.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Parent Market
• Supply Chain Analysis
• Regulatory Analysis
• Industry SWOT Analysis
• Key Industry Developments
• Qualitative Analysis Related to COVID-19

Analysis by Fruit Type

Based on fruit type, the market is divided into citrus fruits, apple, berries, kiwi, avocado, pomegranate, papaya, banana, and others.

The apple segment is expected to hold the largest share of the market. As compared to other fruits, the segment offers a high amount of fiber and low sugar levels. The segment growth is attributed to the increasing consumption of apples from various end-use industries. The increasing popularity of probiotic apple juice products offering functional properties is further expected to drive the segment growth during the forecast period. For instance, in September 2019, the leading manufacturer of beverages, Biddenden Vineyards Ltd, launched its Biddenden Sparkling Apple juice in the U.K. market. The product is made from 100% fruit juice with no added preservatives.

The berries segment is anticipated to show significant growth during the forecast period. The segment growth is attributed to rising consumer demand owing to increasing awareness regarding the health benefits associated with berries.

Analysis by Application

Based on application, the market is subdivided into food & beverages, dietary supplements, pharmaceuticals, and cosmetics & personal care.

The food & beverages segment is expected to hold the largest share of the market. The segment growth is attributed to the expansion of the food industry, driving the consumption of products manufactured using superfruits. Moreover, the rising penetration of functional foods in the market, owing to the growing traction in the fortification of food and beverages, is expected to accelerate the growth of the market segment during the forecast period.

The cosmetics & personal care segment is anticipated to show significant growth during the forecast period. The segment growth is attributed to the rising demand for personal care products manufactured using superfruit ingredients. Increasing demand for premium skin care products manufactured using superfruits such as blueberry, kiwi, lime, goji berry, and pomegranate is projected to fuel the segment growth.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is expected to hold the largest market share. The market in the region is highly dynamic, with a well-established healthy food culture. Consumers are actively seeking food and beverages incorporated with nutritious ingredients such as superfruits, which is anticipated to drive the growth of the market. Moreover, social media and emerging health trends influence consumer preferences, increasing the demand for superfruits across the region in the upcoming years.

The Asia Pacific is anticipated to show significant growth during the forecast period. The regional market growth is attributed to evolving consumer lifestyles, leading to dietary changes, with consumers actively seeking health-beneficial food products and beverages. Furthermore, rapid urbanization, increasing disposable income in developing economies, and rising consumer spending on premium food and beverage products are some of the factors promoting the market growth in the region.

Key Players Covered

The report provides the profiles of the following key players:

• Kerry Group plc (Ireland)
• Agrana Beteiligungs-AG (Austria)
• Fyffes plc (Ireland)
• The Agrana Group (Austria)
• Grupo Noboa S.A. (Ecuador)
• Kagome Co., Ltd. (Japan)
• Del Monte Foods, Inc. (U.S.)
• Naturipe Farms, LLC. (U.S.)
• Dole Food Company Inc. (Ireland)
• Chiquita Brands International Sàrl (Switzerland)

Key Industry Developments

• In February 2024, Inka's Berries, a Peru-based producer and exporter of blueberries, launched two premium blueberry varieties: Abril Blue+ and Alessia Blue+. The company claimed that these varieties offer a post-harvest shelf life of over 70 days.
• In January 2020, Ocean Spray Cranberries Inc., the leading producer and marketer of fruit-based beverages, launched a Superfruit Juice with Cold Brew Coffee called Ocean Spray® Brew. The product is a hybrid drink manufactured with fruit juice and cold brew coffee. It is available in two flavors: Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee.