Surimi Market Size, Share, and Industry Analysis By Source (Tropical, Alaska Pollock, Pacific Whiting, Silver Whiting, and Others), By Form (Fresh and Frozen), By Distribution Channel (B2B, B2C, Supermarkets/Hypermarkets, Specialty Stores, Online Retailing, and Others), and Regional Forecast, 2026-2034

The global surimi market size was valued at USD 4.57 billion in 2025. The market is projected to grow from USD 4.85 billion in 2026 to USD 7.83 billion by 2034, exhibiting a CAGR of 6.18% during the forecast period.

The global surimi market is expected to grow considerably due to the escalating recognition of the product as a less expensive alternative to seafood. Surimi is a processed seafood item originating from Japan. It is mainly prepared from white-fleshed fish, for instance Pollock and hake. It goes through an exclusive manufacturing procedure to enhance its flavor, color, and stability.

• According to the NOAA Fisheries, the U.S. has witnessed growth of surimi production by 3% annually from 2018 to 2022.

They offer a longer shelf life and ease of preparation. It contains a low fat and a good source of high-quality protein. Conversely, it is less nutritious than whole fish because of the removal of omega-3 fatty acids during processing.

• According to the European Commission, the EU surimi market is projected to use 150,000 metric tons of raw materials by 2025.

Surimi Market Driver

Increasing Demand for Seafood Products and Health Benefits Boost Market Growth

The growing factors for the market expansion are the rising acceptance of seafood products attributable to its low cost and high convenience. Reproduction crab is becoming more popular among customers for preparing seafood at home since it is less costly and has high nutritious content. Additionally, due to its high nutritional content the product is gaining traction among customers. It is used by food processing firms to boost the softness and taste of cooked meat.

• According to the National Fisheries Institute, surimi-based products accounted for 8% of total U.S. seafood consumption in 2021.

Furthermore, rising knowledge regarding healthy lifestyles and nutritional food is increasing among consumers. Consequently, they favor high-quality, natural, and organic foodstuffs that are propelling market growth. Consumers are ready to pay extra for high-quality products. Therefore, demand for clean-label products is higher than that for conventional offerings and is fostering market growth.

Surimi Market Restraint

Lack of Raw Resources and High Initial Costs Impede Market Growth

The limitation factors for the market impediment are the lack of local supply of raw materials. Aquatic products must also be rapidly processed, stored, and marketed caused by extreme unpreserved. In this situation, unexpected obstacles reduce the proper operation of supply chain management for fresh foods, causing food waste and a turn down in market demand.

Furthermore, the increased chance of microbial contamination attributable to exposure to air and moisture poses hurdles for market growth. They are resulting in greater storage and preservation expenses to avert decomposition. The lengthy manufacturing procedure and high initial costs involved with setting up the plants necessary to generate the item may limit market expansion.

Surimi Market Opportunity

Diversification of Product and Sustainable Practices Create Opportunity Market Growth

One of the significant opportunities for market expansion is the innovation of products in the market. They are offering companies to expand their product range and respond to even wider end user preferences. Additionally, companies can expand into new areas for instance emerging markets or online food delivery. In emerging markets, the financial system is growing at a faster rate and spending income is increasing demand for products online food delivery is also supporting market growth.

• According to the Marine Products Export Development Authority, the market grew by 12% annually in India from 2018 to 2022.

Furthermore, focus on sustainability and responsible sourcing presenting great options for market growth. Some players in the market are actively addressing concerns related to liable sourcing of raw materials. Players are aiming to resonate with ecological conscious consumers by implementing sustainable fishing practices and ensuring transparency in their transportation. Adopting eco-friendly fishing and production methods are bolstering market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Increasing Consumption and Health Consciousness of the Products by Key Countries
• Diversification of Product and Sustainable by Key Companies
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players
• Key Industry Developments (Mergers, Acquisitions, Partnerships)

Analysis by Source

Based on source, the smoothie market is divided into tropical, alaska pollock, pacific whiting, silver whiting, and others.

The tropical segment is leading in the market, driven by the existence of various tropical fish. They are inexpensive options for other types of seafood. Hence, it is attracting vast consumers who are looking for a less costly product.

The Alaska Pollock segment is projected to grow in the market, caused by the growing demand for surimi-based products in worldwide markets. Rising attractiveness of seafood-based diets is escalating use of cold water sources and is heightening segment growth.

Analysis by Form

Based on form, the smoothie market is divided into fresh and frozen.

The frozen segment is dominating in the market, driven by the offers of longer shelf-life than fresh seafood, making it a suitable option for consumers. Rising preference for stocking up on frozen products for future use is impelling market growth.

The fresh segment is expected to grow in the market due to the higher quality products as it has a shorter shelf-life and less processing. Escalating requirements for freshness and quality in food choices among consumers are encouraging market growth.

Analysis by Distribution Channel

Based on distribution channel, the smoothie market is divided into B2B, B2C, supermarkets/hypermarkets, specialty stores, online retailing, and others.

The B2B segment is leading in the market, caused by the extensive usage of surimi in a range of sectors. It is a popular component used in restaurants and food services due to its usefulness and cost-effectiveness.

The online retailing segment is anticipated to expand in the market due to the escalating fondness of consumers buying online attributable to the ease of ordering groceries and other goods. They often have a wider range of products from diverse suppliers.

Regional Analysis

Based on geography, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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The Asia Pacific region dominates the market, driven by the escalating recognition of products in the region. The products get extensive acceptance in this region because, seafood industry has actively promoted and marketed due to the low price of the item. Vast population, increasing urbanization, and rising standards of living are fostering market growth.

Europe is expected to grow hastily, caused by the increasingly health conscious and healthy source of protein. The need for ease is high in this region, where people are looking for ready to eat and quick meals solutions. Additionally, demand for seafood-based dishes and sushi is elevated in this region, pushing market growth.

The North America region is witnessing substantial market growth due to the rising demand for convenience. The read-to-eat seafood products consuming items such as crab sticks and fish cakes are bolstering market growth. Rising awareness of the health advantages related to consuming these items is encouraging people to use surimi-based alternatives into their diets.

Key Players Covered

The report includes the profiles of the following key players:

• MEENA Brand Surimi (India)
• Vichinai Group (India)
• Aquamar Inc (U.S.)
• Ocean Food Company Ltd. (Canada)
• Trident Seafoods Corporation (U.S.)
• Java Seafood (Indonesia)
• APITOON GROUP (Thailand)
• Gadre Marine Pvt. Ltd. (India)
• Russian Fishery Company LLC (Russia)
• Seaprimexco Vietnam (Vietnam)

Key Industry Developments

• In October 2024, Nihon Surimi Co. unveiled the composition of their crab sticks. They are highlighting the exploitation of Alaska pollock and adherence to international food safety standards.
• In March 2023, the Norwegian Company Pelagia declared the inauguration of a new surimi processing plant in Vietnam. They intended to produce 10,000 tonnes of surimi per year.