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Swim diapers are commonly used by kids during swimming activities. Such products are made-up of different materials such as silicone, polyester, or rubber. People essentially prefer to wear diapers with strong wet resistance properties to prevent such items from getting wet by the water in the swimming pool. Companies offer such products in different sizes ranging from 7 lbs to 41 lbs to cater to diverse consumer needs.
Nowadays, companies produce different kinds of flexibly designed swimwear to offer effective incontinence products' solution to kids and adults. For instance, in March 2018, Splash About International Limited, a swim products maker, introduced 'Happy Nappy,' an innovative and ergonomically designed swim diaper in the U.S. market.
Rising awareness regarding the availability of a variety of baby care products is primarily driving the market's growth. Additionally, the rising demand for swim diapers made up of recycled cotton materials is further likely to ease the usage of sustainably made products and thereby drive the market growth. Besides this, increasing infrastructural facilities related to the public swimming pools and courts are further likely to support such products' consumption rate.
Besides this, rising parent spending related to the baby care products across the globe is expected to drive the revenues from such products and, thereby, the growth of the market. According to the data presented by the Money Charity Organization, Government of Welsh, as of September 2019, the average cost per child of a single-parent family in the U.K. reached USD 35.87 per day over USD 35.54 per day by the end of 2018.
However, the wide availability of alternative products such as cloth diapers, swim pull-ups, and training pants are anticipated to limit market growth. Additionally, incidences of skin rashes due to the repeated usage of swim diapers is expected to hamper the market growth.
Key Market Driver -
Rising awareness regarding the availability of the variety of the baby care products is expected to drive the market growth.
Key Market Restraint -
Availability of the alternative products is anticipated to restrain the market growth.
The key players involved in the global swim diapers market are Kimberly Clark Corporation, The Proctor & Gamble Company, Winc Design Limited, FINIS, Inc., S.C. Johnson, The Walt Disney Company, Energize Capital, Bed Bath & Beyond, The Honest Company, AppleCheeks, and others.
The global swim diapers market is segmented based on product type, distribution channel, end-user, and geography.
Based on product type, the market is segmented into reusable and disposable. The reusable segment is expected to hold a major share of the market due to the higher durability of such products over another type. Additionally, easy accessibility of the sustainably made reusable swim diapers is further driving the segmental growth.
By distribution channel, the global market is segmented into offline stores and online stores. Offline stores' segment is anticipated to exhibit the largest share of the market as users can compare different brands easily in-person. Moreover, such stores' provision of discounts and coupons is further likely to attract the users towards buying swim diapers from such stores, thereby further driving the segmental growth.
By end-user, the global market is segmented into adults and kids. The kids' segment is expected to hold a major share of the market due to the necessities of such products among the kids for their regular toilet training needs. Additionally, associated companies' wide provision of swim diapers of different sizes and shapes for the kids results in larger revenues from such a segment.
By geography, the global swim diapers market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The major share of the North American region is attributed to the presence of prominent diapers manufacturing companies such as Kimberly Clark Corporation, The Proctor & Gamble Company, and others in the United States and Canada. This is likely to provide ease in such products' consumption rate, resulting in the larger revenues of the swim diapers from the North American region.
Additionally, rising awareness regarding the usage of disposable diapers made up of recycled cotton materials for environmental sustainability concerns is further driving the growth of the market in the region.
Faster growth of the Asia Pacific region is attributed to the positive governmental support regarding the development of the swimming pools in countries such as India and China. This is likely to increase swimming activities among kids and thereby provide ease in the usage of such products driving the market growth in the region. For instance, in November 2020, the Indian Government allocated a USD 268.38 million budget to develop the Olympic standard swimming pool in Jammu and Kashmir. Additionally, rising awareness regarding the variety of baby incontinence related products such as diapers, wipes, and others among the population is further driving the market growth in the region.
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