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The demand for tartaric acid is increasing across the globe, owing to its extensive application in various end-user industries. The key applications of tartaric acid include wine, other non-alcoholic beverages, bakery products and pharmaceuticals, which has witnessed significant sales traction in the last few years. Tartaric acid is used as a food preservative and flavour enhancer. Tartaric acid is naturally obtained from fruits such as grapes, banana and tamarind. The rising trend of consuming natural additive based food and beverages is fuelling the demand for naturally extracted tartaric acid.
Tartaric acid is used to alter acidity in the winemaking process. Tartaric acid and its by-products are useful in the baking process, where it functions as a leavening agent when mixed with baking powder. It is used in several pharmaceutical applications such as the manufacturing of antibiotics and tonics. It is generally used to improve the taste of the medicine. It is also applied as a coating for capsules and pallets. Tartaric acid and its salts are used as pH adjusters in personal care products such as soaps and creams.
Key Market Driver -
Rising Demand from Wine Industry
Key Market Restraint -
Increasing Demand for Clean-Label Products
The increasing demand for tartaric acid from wine industry is acting as a primary driver for the growth of the market. Tartaric acid is less susceptible to breakdown by microorganisms during alcoholic fermentation, which makes it the preferred acid used to increase the acidity of high pH wines. It used to increase the pallet appeal of the wine.
Tartaric acid is mainly used as an additive in the food and beverage industry. The rising popularity of clean-label food products is expected to act as a key restraint for the growth of the global tartaric acid market. The wine manufacturers are developing wines without tartaric acid to meet the growing demand for organic wines. For instance, in August 2018, Baja Winery launched its first organic wine Carrodilla in Mexico. This wine is free from any kind of preservative and acidity regulator including tartaric acid.
The key players operating in the global tartaric acid market are, Caviro Distillerie Srl, ATP Group, Merck & Co., Inc., Omkar Speciality Chemicals Ltd., Changmao Biochemical Engineering Co. Ltd., Pahi SL, The Chemical Company, U.S. Chemicals LLC, Distillerie Bonollo S.p.A., and Tarac Technologies Pty Ltd.
The global tartaric acid market is segmented by type, application, and geography. Natural tartaric acid is expected to witness promising growth due to the rising popularity of food products with natural additives. The European Economic Community (EEC) permits the use of tartaric acid as a food additive in organic food when it is derived from a plant source, which is presumably grapes.
The wine and other beverage industries are expected to witness strong growth due to increased demand for tartaric acid from the industry in recent years. Tartaric acid acts as a preservative as well as an acidity regulator in wine and other beverages such as fruit juices. The rising demand for various kinds of old wines is expected to drive the growth of the global tartaric acid market.
Europe is expected to witness robust growth of the tartaric acid market owing to its high production of wine. According to the United States Department of Agriculture (USDA) Foreign Agricultural Service, The European Union (EU-28) is the world’s leader in wine production, with approximately 60 percent of the global production by volume. North America tartaric acid market is expected to witness promising growth due to the increasing demand for tartaric acid from the pharmaceutical industry. It is used as an excipient for drugs to improve solubility levels.
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Asia Pacific tartaric acid market is expected to witness strong growth on account of the rapid expansion of the wine industry in the region. The region has witnessed the fast growth of the food and beverage industry in the past few years. The rising consumption of bakery products and the growing popularity of convenience foods in the region is expected to drive the tartaric acid market. China is the prominent producer of synthetic tartaric acid. The increasing export of tartaric acid from China to Europe and North America is expected to fuel the growth of the market.
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