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Tattoo aftercare products is a skincare product specially designed to help safeguard tattoo from damage or from infectious diseases. Various benefits of the usage of the product include are it helps to keep a recently pierced tattoo look fresh, assists to sustain the color and brightness, and decreases the time taken in the healing of the skin. The rising consumption of the product by people who are prone to allergic reactions of their skin is accelerating the demand. Additionally, the rising popularity of the innovation of vegan tattoo aftercare which is made out of natural ingredients acts as an opportunity for market growth. For instance, Wild Rose Herbs comes up with natural vegan tattoo aftercare - ink balm which is made from coconut oil, Rosemarinus officinalis extract, essential oils of Lavandula angustifolia, candelilla wax, tocopherol, and Mentha piperita.
The escalating number of people across the globe increasingly owning tattoo is acting as a driving factor for the market growth. For instance, according to the National Center for Biotechnology Information data issued, April 2018, is stating that 12.8 percent of its general population of Italy which is about 6.9 million are estimated to own a tattoo with 13.8 percent women and 11.8 percent men. Additionally, the rising awareness among people to help fight sunlight effect on tattoo such as color fading, burn or even scars is assisting to propel the demand for the product. Furthermore, the increasing concern among people possessing tattoo from various blood-borne infectious diseases such as methicillin-resistant staphylococcus aureus, hepatitis B, tetanus, and others is helping to upsurge the demand for tattoo aftercare products.
Nevertheless, the negligence of the usage of the product on a regular basis by people after owning a tattoo for a longer period of time is hampering the market growth.
Key Market Driver -
The rising popularity of owning a tattoo among the global population act as a driving factor for the market growth.
Key Market Restraint -
Negligence of the usage of the product by consumers of an regular basis after longer perod of time restraint the market growth.
Viking Revolution, Skinfix, The Aftercare Company, After Inked, Tattoo Goo, Ora’s Amazing Herbal, and others are the key companies operating in the tattoo aftercare products market.
The tattoo aftercare product market is segmented into by product type, end-use, sales channel, and geography.
On the basis of product type, the market is fragmented into a clean towel, moisturizing lotion, and others(Cream, oil). Moisturizing lotion is estimated to be the leading segment owing to possessing skin-enhancing ingredients, forms a barrier to protect the ink, and quicken the skin recovery process.
Based on end-use, the market is grouped into tattoo parlor, individual, and beauty & skincare parlor. The individual segment is projected to the largest market shareholder on an account of the rising awareness of the significance of the usage of the product in protecting the skin from harmful micro-organisms and retaining the color to the tattoo
By material use, the market is bifurcated into synthetic and natural. Synthetic is anticipated to be the greater segment due to the mass production of the product by manufacturers and is considered to be more effective than most natural based products.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is assessed to be the prominent market shareholder and is expected to continue throughout the forecast period of 2020-2027. The growing popularity of the recommendation of the usage of tattoo aftercare products to people owning new tattoos has a vital contribution to growing demand. For instance, according to the 4th European Congress on Tattoo and Pigment Research 2019, is declaring that after their analysis of 700 aftercare instruction made by 50 states of the United States it comes to a conclusion that 63% recommend antibacterial soap, 85.4% instructed on the duration required to leave the bandage and 12.2% encourage to avoid petrolatum. Additionally, the rising number of well- known personalities influencing the youth population in attaining tattoos has a positive impact on the escalating usage of the product.
Europe is expected to exhibit substantial growth in the tattoo aftercare product market owing to the tattoo parlor in this region giving high priority on maintaining safety and strict hygienic conduct that in turn helps to attract more people to getting tattoos. For instance, according to the German Federal Institute for Risk Assessment data issued, November 2018, is proclaiming that from their survey that 90 percent of people who already own a tattoo in Germany are stating that it is safe for health to get a tattoo. Additionally, the increasing spending on cosmetic and personal care products has helped to upsurge the consumption of tattoo aftercare products. For instance, according to the data issued by Cosmetic Europe data issued, is stating that the sales revenue for cosmetics and personal care of various countries in Europe are Germany USD16.35 billion, United Kingdom USD12.49 billion, France USD 13.31 billion, and Italy 12.26 billion.
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