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Individual Health Insurance Market Size, Share & Industry Analysis, By Type (Health Maintenance Organization (HMO), Preferred Provider Organization (PPO), Exclusive Provider Organization (EPO), and Others), By Payor (Private and Public), By Mode (Offline and Online), By Distribution Channel (Direct Sales, Agents, Brokers, Banks, and Others), and Regional Forecast, 2025-2032

Last Updated: November 17, 2025 | Format: PDF | Report ID: FBI113626

 

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  1. Introduction
    1. Research Scope
    2. Market Segmentation
    3. Research Methodology
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
    4. Market Trends
  4. Key Insights
    1. Insights on Health Insurance Penetration, Key Countries/Regions
    2. Overview of Regol atory Scenario, Key Countries/Regions
    3. New Product Launches, Key Players
    4. Key Industry Developments - Mergers, Acquisitions & Partnerships
  5. Global Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Region
      1. North America
      2. Europe
      3. Asia Pacific
      4. Latin America
      5. Middle East & Africa 
  6. North America Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country
      1. U.S.
      2. Canada
  7. Europe Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. U.K.
      2. Germany
      3. France
      4. Spain
      5. Italy
      6. Scandinavia
      7. Rest of Europe 
  8. Asia Pacific Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. Japan
      2. Australia
      3. China
      4. India
      5. Southeast Asia
      6. Rest of Asia Pacific
  9. Latin America Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. Brazil
      2. Mexico
      3. Rest of Latin America 
  10. Middle East & Africa Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. GCC
      2. South Africa
      3. Rest of Middle East & Africa
  11. Competitive Analysis
    1. Global Market Share Analysis (2024)
    2. Company Profiles
      1. China Post Life Insurance Co., Ltd.
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      2. UnitedHealth Group
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      3. AIA Group Ltd.
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      4. Bupa Global
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      5. Elevance Health
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      6. AXA
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      7. Cigna Healthcare
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      8. CVS Health
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      9. Allianz
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
  1. Introduction
    1. Research Scope
    2. Market Segmentation
    3. Research Methodology
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
    4. Market Trends
  4. Key Insights
    1. Insights on Health Insurance Penetration, Key Countries/Regions
    2. Overview of Regol atory Scenario, Key Countries/Regions
    3. New Product Launches, Key Players
    4. Key Industry Developments - Mergers, Acquisitions & Partnerships
  5. Global Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Region
      1. North America
      2. Europe
      3. Asia Pacific
      4. Latin America
      5. Middle East & Africa 
  6. North America Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country
      1. U.S.
      2. Canada
  7. Europe Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. U.K.
      2. Germany
      3. France
      4. Spain
      5. Italy
      6. Scandinavia
      7. Rest of Europe 
  8. Asia Pacific Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. Japan
      2. Australia
      3. China
      4. India
      5. Southeast Asia
      6. Rest of Asia Pacific
  9. Latin America Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. Brazil
      2. Mexico
      3. Rest of Latin America 
  10. Middle East & Africa Individual Health Insurance Market Analysis, Insights and Forecast, 2019-2032
    1. Market Analysis, Insights and Forecast – By Type
      1. Health Maintenance Organization (HMO)
      2. Preferred Provider Organization (PPO)
      3. Exclusive Provider Organization (EPO)
      4. Others
    2. Market Analysis, Insights and Forecast – By Payor
      1. Private
      2. Public
    3. Market Analysis, Insights and Forecast – By Mode
      1. Offline
      2. Online
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Direct Sales
      2. Agents
      3. Brokers
      4. Banks
      5. Others
    5. Market Analysis, Insights and Forecast – By Country/Sub-region
      1. GCC
      2. South Africa
      3. Rest of Middle East & Africa
  11. Competitive Analysis
    1. Global Market Share Analysis (2024)
    2. Company Profiles
      1. China Post Life Insurance Co., Ltd.
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      2. UnitedHealth Group
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      3. AIA Group Ltd.
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      4. Bupa Global
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      5. Elevance Health
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      6. AXA
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      7. Cigna Healthcare
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      8. CVS Health
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
      9. Allianz
        1. Overview
        2. Products
        3. SWOT Analysis
        4. Recent Developments
        5. Strategies
        6. Financials (Based on Availability)
Read Less

Figure 1:  Global Individual Health Insurance Market Revenue Breakdown (USD million, %) by Region, 2024 & 2032

Figure 2:  Global Individual Health Insurance Market Value Share (%), by Type, 2024 & 2032

Figure 3:  Global Individual Health Insurance Market Value Share (%), by Payor, 2024 & 2032

Figure 4:  Global Individual Health Insurance Market Value Share (%), by Mode, 2024 & 2032

Figure 5:  Global Individual Health Insurance Market Value Share (%), by Distribution Channel, 2024 & 2032

Figure 6:  Global Individual Health Insurance Market Value Share (%), by Region, 2024 & 2032

Figure 7:  North America Individual Health Insurance Market Value (USD million), by Type, 2024 & 2032

Figure 8:  North America Individual Health Insurance Market Value Share (%), by Type, 2024

Figure 9:  North America Individual Health Insurance Market Value (USD million), by Payor, 2024 & 2032

Figure 10:  North America Individual Health Insurance Market Value Share (%), by Payor, 2024

Figure 11:  North America Individual Health Insurance Market Value (USD million), by Mode, 2024 & 2032

Figure 12:  North America Individual Health Insurance Market Value Share (%), by Mode, 2024

Figure 13:  North America Individual Health Insurance Market Value (USD million), by Distribution Channel, 2024 & 2032

Figure 14:  North America Individual Health Insurance Market Value Share (%), by Distribution Channel, 2024

Figure 15:  North America Individual Health Insurance Market Value (USD million), By Country, 2024 & 2032

Figure 16:  North America Individual Health Insurance Market Value Share (%), By Country, 2024

Figure 17:  Europe Individual Health Insurance Market Value (USD million), by Type, 2024 & 2032

Figure 18:  Europe Individual Health Insurance Market Value Share (%), by Type, 2024

Figure 19:  Europe Individual Health Insurance Market Value (USD million), by Payor, 2024 & 2032

Figure 20:  Europe Individual Health Insurance Market Value Share (%), by Payor, 2024

Figure 21:  Europe Individual Health Insurance Market Value (USD million), by Mode, 2024 & 2032

Figure 22:  Europe Individual Health Insurance Market Value Share (%), by Mode, 2024

Figure 23:  Europe Individual Health Insurance Market Value (USD million), by Distribution Channel, 2024 & 2032

Figure 24:  Europe Individual Health Insurance Market Value Share (%), by Distribution Channel, 2024

Figure 25:  Europe Individual Health Insurance Market Value (USD million), By Country/ Sub-region, 2024 & 2032

Figure 26:  Europe Individual Health Insurance Market Value Share (%), By Country/ Sub-region, 2024

Figure 27:  Asia Pacific Individual Health Insurance Market Value (USD million), by Type, 2024 & 2032

Figure 28:  Asia Pacific Individual Health Insurance Market Value Share (%), by Type, 2024

Figure 29:  Asia Pacific Individual Health Insurance Market Value (USD million), by Payor, 2024 & 2032

Figure 30:  Asia Pacific Individual Health Insurance Market Value Share (%), by Payor, 2024

Figure 31:  Asia Pacific Individual Health Insurance Market Value (USD million), by Mode, 2024 & 2032

Figure 32:  Asia Pacific Individual Health Insurance Market Value Share (%), by Mode, 2024

Figure 33:  Asia Pacific Individual Health Insurance Market Value (USD million), by Distribution Channel, 2024 & 2032

Figure 34:  Asia Pacific Individual Health Insurance Market Value Share (%), by Distribution Channel, 2024

Figure 35:  Asia Pacific Individual Health Insurance Market Value (USD million), By Country/ Sub-region, 2024 & 2032

Figure 36:  Asia Pacific Individual Health Insurance Market Value Share (%), By Country/ Sub-region, 2024

Figure 37:  Latin America Individual Health Insurance Market Value (USD million), by Type, 2024 & 2032

Figure 38:  Latin America Individual Health Insurance Market Value Share (%), by Type, 2024

Figure 39:  Latin America Individual Health Insurance Market Value (USD million), by Payor, 2024 & 2032

Figure 40:  Latin America Individual Health Insurance Market Value Share (%), by Payor, 2024

Figure 41:  Latin America Individual Health Insurance Market Value (USD million), by Mode, 2024 & 2032

Figure 42:  Latin America Individual Health Insurance Market Value Share (%), by Mode, 2024

Figure 43:  Latin America Individual Health Insurance Market Value (USD million), by Distribution Channel, 2024 & 2032

Figure 44:  Latin America Individual Health Insurance Market Value Share (%), by Distribution Channel, 2024

Figure 45:  Latin America Individual Health Insurance Market Value (USD million), By Country/ Sub-region, 2024 & 2032

Figure 46:  Latin America Individual Health Insurance Market Value Share (%), By Country/ Sub-region, 2024

Figure 47:  Middle East & Africa Individual Health Insurance Market Value (USD million), by Type, 2024 & 2032

Figure 48:  Middle East & Africa Individual Health Insurance Market Value Share (%), by Type, 2024

Figure 49:  Middle East & Africa Individual Health Insurance Market Value (USD million), by Payor, 2024 & 2032

Figure 50:  Middle East & Africa Individual Health Insurance Market Value Share (%), by Payor, 2024

Figure 51:  Middle East & Africa Individual Health Insurance Market Value (USD million), by Mode, 2024 & 2032

Figure 52:  Middle East & Africa Individual Health Insurance Market Value Share (%), by Mode, 2024

Figure 53:  Middle East & Africa Individual Health Insurance Market Value (USD million), by Distribution Channel, 2024 & 2032

Figure 54:  Middle East & Africa Individual Health Insurance Market Value Share (%), by Distribution Channel, 2024

Figure 55:  Middle East & Africa Individual Health Insurance Market Value (USD million), By Country/ Sub-region, 2024 & 2032

Figure 56:  Middle East & Africa Individual Health Insurance Market Value Share (%), By Country/ Sub-region, 2024

Figure 57:  Global Individual Health Insurance Market Share (%), By Company, 2024

Table 1:  Global Individual Health Insurance Market Revenue (USD million) Forecast, by Type, 2019–2032

Table 2:  Global Individual Health Insurance Market Revenue (USD million) Forecast, by Payor, 2019–2032

Table 3:  Global Individual Health Insurance Market Revenue (USD million) Forecast, by Mode, 2019–2032

Table 4:  Global Individual Health Insurance Market Revenue (USD million) Forecast, by Distribution Channel, 2019–2032

Table 5:  Global Individual Health Insurance Market Revenue (USD million) Forecast, by Region, 2019–2032

Table 6:  North America Individual Health Insurance Market Revenue (USD million) Forecast, by Type, 2019–2032

Table 7:  North America Individual Health Insurance Market Revenue (USD million) Forecast, by Payor, 2019–2032

Table 8:  North America Individual Health Insurance Market Revenue (USD million) Forecast, by Mode, 2019–2032

Table 9:  North America Individual Health Insurance Market Revenue (USD million) Forecast, by Distribution Channel, 2019–2032

Table 10:  North America Individual Health Insurance Market Revenue (USD million) Forecast, By Country, 2019–2032

Table 11:  Europe Individual Health Insurance Market Revenue (USD million) Forecast, by Type, 2019–2032

Table 12:  Europe Individual Health Insurance Market Revenue (USD million) Forecast, by Payor, 2019–2032

Table 13:  Europe Individual Health Insurance Market Revenue (USD million) Forecast, by Mode, 2019–2032

Table 14:  Europe Individual Health Insurance Market Revenue (USD million) Forecast, by Distribution Channel, 2019–2032

Table 15:  Europe Individual Health Insurance Market Revenue (USD million) Forecast, By Country/ Sub-region, 2019–2032

Table 16:  Asia Pacific Individual Health Insurance Market Revenue (USD million) Forecast, by Type, 2019–2032

Table 17:  Asia Pacific Individual Health Insurance Market Revenue (USD million) Forecast, by Payor, 2019–2032

Table 18:  Asia Pacific Individual Health Insurance Market Revenue (USD million) Forecast, by Mode, 2019–2032

Table 19:  Asia Pacific Individual Health Insurance Market Revenue (USD million) Forecast, by Distribution Channel, 2019–2032

Table 20:  Asia Pacific Individual Health Insurance Market Revenue (USD million) Forecast, By Country/ Sub-region, 2019–2032

Table 21:  Latin America Individual Health Insurance Market Revenue (USD million) Forecast, by Type, 2019–2032

Table 22:  Latin America Individual Health Insurance Market Revenue (USD million) Forecast, by Payor, 2019–2032

Table 23:  Latin America Individual Health Insurance Market Revenue (USD million) Forecast, by Mode, 2019–2032

Table 24:  Latin America Individual Health Insurance Market Revenue (USD million) Forecast, by Distribution Channel, 2019–2032

Table 25:  Latin America Individual Health Insurance Market Revenue (USD million) Forecast, By Country/ Sub-region, 2019–2032

Table 26:  Middle East & Africa Individual Health Insurance Market Revenue (USD million) Forecast, by Type, 2019–2032

Table 27:  Middle East & Africa Individual Health Insurance Market Revenue (USD million) Forecast, by Payor, 2019–2032

Table 28:  Middle East & Africa Individual Health Insurance Market Revenue (USD million) Forecast, by Mode, 2019–2032

Table 29:  Middle East & Africa Individual Health Insurance Market Revenue (USD million) Forecast, by Distribution Channel, 2019–2032

Table 30:  Middle East & Africa Individual Health Insurance Market Revenue (USD million) Forecast, By Country/ Sub-region, 2019–2032

  • 2019-2032
  • 2024
  • 2019-2023
  • 180
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