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A touchpad is a pointing device that features a tactile sensor. It is also known as a trackpad. Touchpads are commonly found on notebook computers (Laptops) as a replacement option for the mouse. It is designed to be controlled by the user’s fingers. It primarily provides an intuitive interface for human to machine interactions. It is widely utilized in an increasing number of markets and applications including, military, etc. Touchpads operate in several ways such as, resistive and capacitive. Nowadays, notepad computers are equipped with multi-touch touchpads that sense up to five fingers simultaneously. This in turn, provides input options, including dragging two fingers for scrolling, gestures for zoom in/out or rotate, etc.
The market is fragmented with the presence of international and regional players operating in the global touchpad market. These players have shifted towards product development to capture a high market share. For instance, in March 2020, Apple Inc. introduced trackpad support to the iPad that offers a new way to interact with iPad functions. Moreover, Synaptics Incorporated is offering touchpad products including, TouchPad, ClickPad, ForcePad, SecurePad to cater to the specific touchpad driver requirements for more precise user interaction. Furthermore, the company emphasizes technologies including, multi-finger gesturing, force navigation and biometric security.
Considering the above factors, the global touchpad market is expected to witness bolstering growth in the forecast period.
However, The COVID-19 pandemic has disrupted the business operations and made manufacturing companies restructure their manufacturing and digital strategies. However, the touchpad market is witnessing moderate to low impact due to the increased shipment of notebook computers across the applications. Additionally, the increasing demand for 2 in 1 laptop has been influential in driving the market's growth. On a long term basis, the effect of COVID-19 on demand and supply chain process is expected to define the market growth in the future ahead.
Key Market Driver -
• Increasing adoption of notebook computers across defense and government sectors • Implementation of artificial intelligence (AI) for multi-finger gesturing
Key Market Restraint -
• Potential failure of low-priced sensors utilized in panel PCs and signature capturing devices
Key players operating in the global Touchpad market are Synaptics Incorporated, Goodix, Interlink Electronics, ALPS ALPINE CO., LTD., Apple Inc., Cirque Corporation, Elan Microelectronics, Digimore Electronics Co., Ltd., A D METRO INC., Elcom Design Inc., Faytech North America, Greentouch Solutions, Inc, RSP Inc., Transparent Products, Inc., Shenzhen Boxing World Technology Co. Ltd, Microchip Technology Inc., Touch International, Inc., DMC CO., LTD and others.
North America is in the best position to lead the market. It is attributed to the diversified utilization of rugged and military notebook computers in the U.S. market. Additionally, the presence of prominent players is also fuelling the market growth.
The Asia Pacific is expected to witness the highest growth in the forecast period. It owing to, factors including, rising per capita spending, adoption of IoT enabled devices and increasing demand for rugged notebooks across every industry vertical. Additionally, the defense sector across India, China, South Korea, etc., have accelerated the spending on security aspects. This in turn, is boosting the touchpad market growth.
Europe shows considerable market share due to the increasing utilization of rugged displays in the automotive and consumer electronics application.
The Middle East & Africa and South America are anticipated to witness substantial growth attributed to the growing demand for panel pc with customizable touchscreen and enhanced user experience.
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