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Travel pillows are essentially used during the journey period that helps to provide a relaxing experience to the traveller. Manufacturers are increasingly focusing on producing pillows that contain sustainable natural ingredients to minimize energy consumption during the pillow production process as well as to improve their disposable nature. This creates a lucrative opportunity for sustainable travel pillow products. For instance, in April 2020, My Green Mattress, a top company in organic and sustainable sleep products launched organic pillows, waterproof protectors, and plush toppers.
Nowadays, manufacturers are widely providing customized bed products to the various travel agencies which have widened the usage of travel pillows and also have helped the agencies to grow their business. Additionally, advancements in the pillow design including therapeutic effects, as well as anti-static, cooling, and anti-bacterial features are likely to shape the future demand for the overall travel pillow market.
Increasing necessities for comfortable and luxurious mobility vehicles has given rise to the demand for travel pillows. Additionally, slim back designs, easy inflate or deflate pillow capacity, and its lightweight nature & portability are some of the important properties of the travel pillow which attract the people to purchase these products. Moreover, the growing standards of livings of the global population are projected to aid in market growth. Also, government support related to the production of a variety of textile products is likely to fuel the overall travel pillow market. According to U.S. International Trade Commission, in 2018, an initiative, ‘Advanced Functional Fabrics of America (AFFOA)’ was taken by the government of the United States which helped the associated industry organizations to incorporate different features in the production of textiles products, which thereby provide ease in the pillow production efficiency and support the market growth.
Furthermore, a growing number of bedding product shops has also boosted the supply of different sized and coloured travel pillows. The rising tourism and travel sector has given rise to the availability of various kinds of transportation facilities and thereby, flourishes the usage of these products. Moreover, growing trends of transport vehicle decoration have given rise to the high demand for the newer style travel pillows.
However, uncertain weather conditions such as temperature rise and heavy rain are anticipated to create disruptions in raw material supply and thereby expected to limit the market growth.
Key Market Driver -
The rising need for comfortable and luxurious mobility vehicles is projected to drive market growth.
Key Market Restraint -
Uncertain environmental condition is anticipated to restrain market growth
The key companies operating in the global travel pillow market are, Cabeau.com, SleepMax.in, US Jaclean Inc., Tempur Sealey International Inc., HiGear Design Inc., SleepInnovations.com, Samsonite International SA, Comfy Commuter, Core Products International Inc., Cushions Xpress, Xen Pillow Manufacturing Corporation., Lewis N. Clark, Tempur Sealy International SA, and others.
The global travel pillow market is segmented by product type, material, distribution channel, and geography.
By product type, the market is segmented into a multipurpose travel pillow, head support pillow, neck support pillow, and others such as foot support pillow, eye mask pillow, and pet travel pillow. The head support pillow segment is expected to hold a major share of the market owing to the increasing usage of the pillows for maintaining body posture and balance during traveling. Additionally, the wide availability of the head pillow products of different sizes and designs fuel the demand for the head travel pillow segment.
By Material, the market is segmented into cotton, polyester, wool & hemp, silk, and others such as bamboo and acrylic. The cotton segment is expected to hold the largest share of the market as they are soft & mouldable pillows. Additionally, companies are increasingly focusing on using recycled cotton materials as they are considered as the most sustainable materials for the travel pillows.
By the distribution channel, the market is segmented into hypermarkets & supermarkets, specialty stores, convenience stores, online stores, and others. The specialty stores segment is anticipated to dominate the market because of the wide availability of the different branded travel pillow products.
By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific region is projected to hold the largest share of the market owing to the presence of a wide number of transportation facilities along with the busiest passenger routes in countries such as Hongkong, Singapore, India, and China which give rise to the consumption of the pillows by travelers. According to the Government of Hong Kong, as of December 2018, about 12.9 million passengers travel per day by a public transport system including railways, buses, trams, buses, and taxis. Moreover, a wide distribution network of the bedding accessory related players such as Tempur Sealy International Inc., Samsonite International SA. and others, including with their associated material suppliers, and wholesalers in the region results in the large revenue generation from the travel pillows in the region.
North America region is expected to hold a considerable share of the market owing to the large import activities for the mattress and bedding accessory products in countries such as the United States and Canada. According to the U.S. International Trade Commission, during 2017, the United States was the major export destination for the mattress, and bedding accessory products for China with 33.6% out of the total export quantity term of these products from China were exported to the United States. Moreover, larger humanization of pets in the region is further driving the demand for pet travel pillows. According to the report ‘Pet Humanisation: What is it and does it influence the purchasing behavior’, published by the Journal of Dairy & Veterinary Sciences, as of March 2018, about 73 million households in the U.S. have one or more pets.
The European region is expected to grow at a faster rate for the market owing to the growing investments in the transport infrastructural facilities in countries such as Spain, Germany, France, and West Europe which is likely to drive the consumption of the travel pillows. According to the Invest In Spain Organisation, FDI for the transport and logistics sector in Spain increased to 17,681 million in 2018 from 3,662 million in 2017. Additionally, increasing travel & tourism industry coupled with growing neck and back problems among the population in the region is driving the demand for the neck support travel pillows. According to the Health & Safety Executive, as of 2017-18, nearly 197,000 the number of population in the U.K. was reported to be suffering from work-related upper limbs & neck problems.
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