True Wireless Earbuds Market Size, Share, and Industry Analysis, By Price (Below USD 100, USD 100-200, and Above USD 200), By Application (Entertainment & Music, Gaming, and Sports & Fitness), By Distribution Channel (Offline Stores and Online Stores/E-commerce), and Regional Forecast, 2025-2032

True wireless earbuds are cordless earphones with each earpiece being physically independent and connecting to audio sources through Bluetooth, offering a wire-free listening experience to users. Increasing smartphone penetration across countries and the rising popularity of wireless audio products propel the market growth. Moreover, the popularity of true wireless earbuds is growing significantly owing to their convenience of being compact & lightweight, and portable.  

Rising disposable incomes and increasing consumer spending across developing countries drive market growth. Furthermore, the increasing popularity of various music streaming services, including Spotify and Apple Music, coupled with the growing consumption of various online content, including podcasts, audiobooks, and videos, boosts the demand for wireless audio devices, thus driving the market growth.

Increasing availability of true wireless earbuds integrated with voice assistants such as  Siri, Google Assistant, and Alexa, which allow users to perform various tasks hands-free, including controlling music playback, setting reminders, and accessing information, boosts the product demand among tech-savvy individuals. Moreover, several prominent players are launching new innovative products to cater to the increasing demand for smart products. For instance,

In August 2022, JBL, a brand of Harman International, a U.S.-based audio electronics company, launched its new true wireless earbuds, JBL Tour PRO 2. According to the company, the new earbuds feature a smart charging case with a touchscreen control panel.

The rising availability of local players offering counterfeit products online at lower prices affects the brand image of prominent players and negatively impacts their sales. Moreover, the high cost of premium true wireless earbuds limits the product demand among budget-conscious consumers.

Segmentation

Key Insights

The report covers the following key insights:

• Parent/Related Market Overview
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter's Five Forces Analysis
• Recent Technological Advancements

Analysis by Price

Based on price, the global true wireless earbuds market is segmented into below USD 100, USD 100-200, and above USD 200. The below USD 100 segment is anticipated to dominate the market owing to the wide availability of innovative products by prominent players and the introduction of technologically advanced products in this price range. Furthermore, various market players are launching new innovative products priced below USD 100. For instance, in September 2022, JBL, a brand of Harman International, a U.S.-based audio electronics company, launched its new Transformable TWS Earbuds, JBL Tune Flex Buds in India priced at INR 6,999 (~USD 84.19). According to the company, the new buds feature active noise canceling with smart ambient and hands-free voice control with Google Assistant.

The USD 100-200 segment is expected to grow significantly over the forecast period owing to rising spending power among middle-class income groups and the availability of advanced features offering similar experiences as premium products.

Analysis by Application

Based on application, the global market is divided into entertainment & music, gaming, and sports & fitness. The entertainment & music segment held a major market share in 2023 owing to the growing consumption of music, podcasts, movies, and audiobooks worldwide. Furthermore, several manufacturers are launching products specifically designed for entertainment and music. For instance, in July 2023, Sony Corporation, a Tokyo, Japan-based electronics company, launched its new truly wireless earbuds, WF-1000XM5, For The Music. According to the company, the new product features noise cancellation with dynamic driver X, dual feedback microphones, and noise-isolation earbud tips.

The gaming segment is expected to grow significantly during the forecast period due to the increasing number of gaming players and the rising popularity of e-sports worldwide. Moreover, various major industry participants are launching gaming earbuds to cater to increasing demand from gamers. For instance,  in January 2024, Sony Corporation, a Tokyo, Japan-based electronics company, launched its new truly wireless gaming earbuds, INZONE Buds. According to the company, the new buds offer an immersive gaming experience for PC, mobile, and console gameplay with 12 hours of battery life, active noise cancellation, and low latency.

Analysis by Distribution Channel

Based on distribution channel, the global true wireless earbuds market is divided into offline stores and online stores/e-commerce. The offline stores segment held a major market share in 2023 due to the extensive availability of a wide array of products from various brands, providing consumers with a selection option of multiple choices. Several prominent players are introducing new retail stores to expand their reach. For instance, in March 2024, HARMAN Professional Solutions, an audio electronics subsidiary of Samsung Electronics, launched its new 1890-square-foot experience center in Banglore, India. According to the company, the new store will feature audio products from various brands, including JBL Professional, AKG, BSS Audio, Crown, and Soundcraft.

The online stores/e-commerce segment is expected to grow significantly in the coming years owing to the growing popularity of online shopping worldwide and the availability of attractive discounts & seasonal sale events across e-commerce platforms & company websites.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is anticipated to lead the global true wireless earbuds market during the forecast period due to the increasing penetration of smart devices and the rising popularity of wireless devices. Furthermore, the adoption of truly wireless earbuds is increasing significantly across the region owing to the elimination of headphone jacks in smartphones.

Europe is expected to grow at a significant rate throughout the forecast period. The presence of various prominent players, including Sonova Consumer Hearing Gmbh, Jabra, and Bang & Olufsen, offering a wide range of technologically advanced products, propel the market growth across the region. Furthermore,  several prominent market players are launching new products to diversify their portfolios. For instance, in February 2024, Sennheiser Electronic GmbH, a Germany-based audio equipment manufacturer, launched its new earbuds, MOMENTUM True Wireless 4. According to the company, the new earbuds feature ultra-low-latency mode, snapdragon sound technology, auracast, and qualcomm aptX lossless technology.

Asia Pacific is expected to grow significantly in the coming years owing to rapid urbanization and rising disposable income coupled with widespread adoption of smartphones & growing popularity of streaming services. The rising number of new players and increasing availability of wireless earbuds across China, Japan, and India fuels the market growth. Several market players are launching new products to expand their product offerings and attract new consumers. For instance, in November 2022, Noise, an India-based electronics wearable company, in partnership with Bragi, a Germany-based audio company, launched its new intelligent true wireless earbuds, IntelliBuds. According to the company, the new earbuds feature a gesture control mode.

Key Players Covered

The report includes the profiles of key players, such as Samsung Electronics, Apple, Sony Corporation, Bose Corporation, Sennheiser Electronic GmbH, Noise, Jabra, JLab International, and Bang & Olufsen.

Key Industry Developments

• August 2023: Jabra, a Copenhagen, Denmark-based audio company, launched its two new true wireless earbuds: the Elite 8 Active and the Elite 10. According to the company, the new Elite 8 Active earbuds are dustproof, watertight, & sweatproof, and the Elite 10 earbuds feature a bluetooth multipoint connection, hands-free voice assistant, and hear-through technology.
• February 2023: JBL, a brand of Harman International, a U.S.-based audio electronics company, partnered with Vh1 Supersonic, a popular music event festival, to launch its new two true wireless stereo (TWS) earbuds: JBL Wave Buds and Wave Beam in India.