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Turtle Food Market Size, Share & Industry Analysis, By Product Type (Sticks, Chunks, Pellets) , By Category (Vegetarian Food, Non-vegetarian Food), By Distribution Channel (Offline, Online) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI104438 | Status : Ongoing



Turtle food is commonly used to provide essential nutritional supplements to the turtles and tortoises. These food supplements vary as per various types of turtles such as herbivores, carnivores, and omnivores. Manufacturers in the turtle food segment are keenly focusing on the ingredients used in food products to provide efficient vitamins and minerals to the body and shelf of the turtles. Most of the people keep turtles in the house or garden to fulfill their turtle petting experience. Rising trends of nuclear families along with the increasing humanization of the pets give rise to the demand for pet food products.

Prominent companies associated with turtle food products such as Zoo Med, Tetra, and others are focusing on establishing partnerships with the shopping malls, pet stores, and retail stores to sell the food products for business development purposes. Moreover, companies use push strategy to sell the bulk amounts of pet food products to the retail outlets to gain larger revenues from different pet food segments.

Increasing demand for aquaculture related to turtle farming for trading purposes coupled with rising income of the global population is propelling the demand for turtle food products. According to the MDPI, the Korean aquaculture industry produced 2.25 million tonnes of aquaculture products such as food and other caring products in 2018. In addition to this, the rising pet food industry adds value in providing necessary food to the pets and ultimately fuels the consumption of turtle food products. Moreover, growing infrastructural facilities such as museums, aquarium, and science labs largely require turtles for science experiments, and zoo purposes, these increases the consumption of the product to a large extent.

Moreover, growing necessities and awareness related to the health of pets results in increasing the demand for nutritious pet food products. Increasing the e-commerce industry along with rising internet penetration across the globe fuels the demand for pet food products and drives market growth.

However, the availability of the various substitutes of the turtle food products such as fruits, grass, leaves, vegetables, and flowers is anticipated to hamper the demand for products and restrains the market growth.

Key Market Driver -

Increasing demand for aquaculture related to turtle farming coupled with rising income of the global population is driving the market growth.

Key Market Restraint -

Availability of the substitutes to the turtle food products is anticipated to hamper the market growth.

Key Players Covered:

The key companies operating in the global turtle food market are Zoo Med, Fluker, Zilla, Exo Terra, Mazuri, Omega One, Tetra USA Inc., Wardley, Josh’s Frogs, Rep-Cal, and many others.

The global turtle food market is segmented by product type, category, application, and geography.

By product type, the market is segmented into sticks, chunks, and pellets. Sticks segment is projected to hold a major share of the market as sticks are the well-known food product that can be provided to all kinds of water and land turtles and tortoise.

Based on the category, the market is segmented into vegetarian food and non-vegetarian food. The vegetarian food category is expected to dominate the market as it is suitable for both omnivores and herbivores and all categories of tortoises such as Galapagos tortoises and Aldabra giant tortoises.

Based on the distribution channel, the market is segmented into offline and online channels. Online channel is expected to witness a major share of the market as customers can effectively compare various types of food products on websites to feed suitable ingredients to the turtles. Furthermore, the lack of awareness regarding the availability of pet stores influences peoples towards buying turtle food through e-commerce websites.

Regional Analysis:

By geography, the global turtle food market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific region is projected to dominate the global turtle food market due to the large illegal trading of the turtles for petting, food, and garment purposes in countries such as China, and India. According to the Traffic organization, between the year of 2009 to 2019, a total of 1,11,312 numbers of tortoises and freshwater turtles of Indian species was found illegal wildlife trade from the 348 reported seizure cases in India for the petting, food and garments purposes. Additionally, large aquaculture production related to the fisheries, turtles, sea squids, and aquatic animals in China increases the demand for the food products for these species. According to the FAO, China is the top aquaculture producer of the world with the production of 46.8 million tonnes of aquatic animals in 2017.

North America region is expected to grow at a faster rate in the global turtle food market. Increasing spending of the organizations associated with pet care, or animal cares in zoos and aquariums in the United States results in the growth of the turtle species in zoos and aquariums. According to the Association of the Zoo & Aquarium (AZA), every year AZA spends USD 231 million on caring of the AZA-accredited 8,00,000 animal species in their zoo and aquariums. Additionally, increasing income levels of the population in countries such as the United States, Canada, and Mexico results in the rising humanization of the pets and drives the market growth.  

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By Product Type

  • Sticks

  • Chunks

  • Pellets

By Category

  • Vegetarian Food

  • Non-vegetarian Food

By Distribution Channel

  • Offline

  • Online

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In March 2018, Tetra Tech Inc., a pet food major has acquired SwiftWater Energy Services which helps in diversification and expansion of the tetra’s employees base, products and services, and market footprint.

  • In October 2019, a beverage brand Turtle Soda’s has launched a range of soft drinks which helps the brand to reduce threats of endangerment to the sea turtles by educating 10,000 peoples to change their day to day actions to help sea turtles through seminars and conferences in schools, and offices, this helps to educate the peoples in turtle caring and increases the demand for turtle food products.  

  • Ongoing
  • 2023
  • 2019-2022

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