U.S. Menstrual Cup Market Size, Share & Industry Analysis, By Type (Disposable and Reusable), By Material Type (Silicone, Latex, and Thermoplastic Elastomer), By Distribution Channel (Hospital Pharmacies, Retail Pharmacies & Drug Stores, and Online Pharmacies), and Country Forecast, 2024-2032

The U.S. menstrual cup market size was worth USD 534.6 million in 2023 and is projected to grow at a CAGR of 6.6% during the forecast period. 

A menstrual cup is a feminine hygiene product made of flexible material such as silicone or rubber, designed to collect menstrual blood rather than absorb it. The U.S. has observed a significant rise in awareness regarding women’s hygiene, which has increased the number of women using menstrual cups. Furthermore, the prevalence of toxic shock syndrome in women while using tampons has significantly increased product adoption.

There has been a growth in awareness campaigns and an increased focus of the government on introducing regulations to increase the adoption of menstrual hygiene products, such as cups, in the country.

For instance, in May 2021, Grace Meng (D-NY) introduced the Menstrual Equity for All Act of 2021 on the occasion of Menstrual Hygiene Day in the country. The initiatives were taken to help women afford and access the required menstrual products. These included cups, pads, tampons, and several other items.

In 2020, during the COVID-19 pandemic, border closures, panic buying, and stock-outs disrupted the supply chain of feminine hygiene products. This led to a negative impact on the market.

U.S. Menstrual Cup Market Trends

Growing Emphasis on Environmental Sustainability to Stimulate Market Growth

The growing attention to environmental sustainability, especially of the young population, has increased the adoption of menstrual cups in the country. The cups are made of medical-grade silicone and can be washed, sterilized, and reused for up to 10 years. These features make these cups eco-friendly and cost-effective for managing periods. Furthermore, various benefits associated with the product, such as comfort, less interference with activities, less irritation, and decreased odor compared to other alternatives, increase the adoption of the product.

U.S. Menstrual Cup Market Growth Opportunities

Increase in Menstrual Cup Innovation to Propel Market Growth

The market is poised to record significant growth due to a surge in product innovation. The growing advancements, such as the use of sustainable materials and enhanced comfort features, are expected to drive product adoption among women in the U.S.

Furthermore, the introduction of reusable menstrual cups made from medical grade silicones has increased the adoption of the solution. These silicone cups offer a cost-effective and eco-friendly alternative to traditional sanitary products. Such benefits of reusable cups are expected to boost the adoption of the product, propelling the U.S. menstrual cup market share.

RESTRAINING FACTORS

Presence of Alternative Solutions May Limit the Product Demand

The growing awareness of menstrual hygiene has increased the product adoption in the country. However, the presence of alternative products, such as tampons and sanitary pads, to maintain menstrual hygiene is expected to hinder the U.S. menstrual cup market growth during the forecast period. For instance, menstrual discs are more flexible than menstrual cups and sit differently inside the body. The feature makes the product more favorable among women. The availability of alternative products is expected to restrict the population from adopting these products as a treatment option.

For instance, according to a study published by Harvard Health in October 2022, disposable pads cost approximately USD 40.0 annually. In contrast, menstrual cups cost around USD 60.0 to USD 120.0 per year. Such a high cost of the product compared to disposable pads is expected to limit the growth of the market.

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According to the American Cancer Society, in 2022, the number of uterine cervix cancer and uterine corpus cancer among women are 14,100 and 65,950, respectively, in the U.S.

U.S. Menstrual Cup Market Segmentation Analysis

By Type Analysis

Based on type, the market is segmented into reusable and disposable.

The reusable segment dominated the market in 2022 and is expected to grow at the highest CAGR during the forecast period. The growth of the segment is attributed to the various benefits associated with reusable products. The solutions are eco-friendly, safe to use, effective, and affordable. Furthermore, an increase in the introduction of new products in the country by major players also contributes to the growth of the segment.

The disposable segment is projected to register a substantial CAGR during the forecast period. The growth is attributed to its convenience, hygiene benefits, and travel-friendly options for women. The features of these cups are expected to increase its adoption in the country, boosting segmental growth.

By Material Analysis

Based on material, the market is segmented into silicone, latex, and thermoplastic elastomer.

The silicone segment is projected to grow at the highest CAGR during the forecast period, 2023-2030. Various benefits associated with the product, such as flexibility and hypoallergenic properties, help enhance comfort and adaptability. Such benefits promote user-friendly menstrual hygiene solutions, propelling the growth of the segment during the forecast period.

In 2022, the thermoplastic elastomer segment held a substantial share of the market owing to its flexible and durable nature, providing a comfortable and leak-resistant alternative to traditional materials.

By Distribution Channel Analysis

Based on end-user, the market is segmented into hospital pharmacies, retail pharmacies & drug stores, and online pharmacies.

The retail pharmacies & drug stores segment held the highest market share in 2022. The growth of the segment is attributed to the availability of these cups in drug stores and retail pharmacies. Furthermore, various market players are increasing their focus on collaborations and partnerships with these pharmacies, which is expected to propel the segment growth.

The online pharmacies accounted for a substantial market share in 2022. The segmental growth is due to the presence of vast products in online pharmacies which facilitates a wider product selection to the customers.

List of Key U.S. Menstrual Cup Market Comapnies

In terms of the competitive landscape, the market depicts fragmentation, with no single player holding a dominant position. Key players, such as Diva International Inc., Mooncup Ltd, and The Flex Company, have a significant share of the market. The Flex Company is one of the prominent players in the market due to its large customer base and wide distribution network across the country.

Some other companies with a considerable presence in the market include Procter & Gamble, Casco Cup, and other small & medium-sized players. Procter & Gamble is focusing on strategic initiatives such as partnerships with retail pharmacies to introduce their products in the market. The company is also focused on generating awareness regarding menstruation to increase the adoption of its products across the country.

For instance, in October 2022, Procter & Gamble’s Always launched a team of “50 Period Heroes” to fight period poverty across the U.S. Such initiatives are expected to propel the adoption of menstrual hygiene products, such as cups, in the country.

An Infographic Representation of U.S. Menstrual Cup Market

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LIST OF KEY COMPANIES PROFILED:

• Casco Cup (U.S.)


• Mooncup Ltd (U.K.)


• Diva International Inc. (Canada)


• The Flex Company (U.S.)


• Saalt (U.S.)


• Lena Cup (U.S.)


• MeLuna USA (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• September 2023: Sunny, a U.S.-based company, launched the highly anticipated Sunny Cup + applicator. The Sunny Cup + applicator is a reusable period cup that can be inserted similar to a tampon with its reusable applicator.


• October 2022: The Flex Company, a U.S. based company, announced that Health Canada provided a license to launch their products, Flex Cup and Flex Disc, in Canada.


• November 2021: The Flex Co. announced the addition of Flex Reusable Disc to its portfolio of sustainable period products.

REPORT COVERAGE

The U.S. menstrual cup market research report provides a detailed analysis of the industry on the basis of various segments. It focuses on major aspects such as the key disease burden in the country, an overview of industry trends, the competitive landscape, and key mergers, acquisitions, and partnerships. In addition to the factors mentioned above, it encompasses several factors that have contributed to the growth of the U.S. market over recent years.

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