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A video wall is a multi-monitor large display consisting of multiple displays. Video wall displays are designed to provide high quality, high-resolution picture quality. It can survive harsh external usage conditions and release more light than a commercial-grade digital signature display. Video wall technology is evolving in both developing and developed nations. The integration of advanced technologies with the video wall display extends its functionality, further propelling the market in the coming five years. The capability to enhance customer's visual experience through multi-monitor setups is likely to drive significant adoption. Various enterprises, control rooms, public places, or stadiums are heavily adopting video wall displays, contributing to the global market growth. Manufacturers focuses on enhancing their display solution by introducing advent features such as high resolution, high-quality, and automatic calibration. Cumulative demand for interactive displays at public transportation places such as railway stations, airports is likely to accelerate the market growth. Interactive video wall offers better customer engagement than the conventional video walls which boosts their demand across the retail sector. Commercial places, including healthcare facilities, retail stores, museums, restaurants, and cafes, increasingly adopt the video wall display, driving the substantial market growth. The rising preference for screens with narrow bezels is another significant factor impelling the market growth.
Growing demand for the high-definition digital display with high impact data visualization, real-time 8k source content sharing capability, and high-performance multi-touch interactivity would also fuel the advanced video wall display demand. The interactive video wall's ability to offer gesture-controlled engagement and touch screen engagement will further stimulate market growth. Moreover, the popularity of emerging display trends, including direct view OLED, indoor direct-view LED, and laser phosphor display, has boosted the video wall display market's growth.
Key Market Driver -
• Rising usage of interactive displays at commercial and public places would be likely to drive the adoption • Significant demand for high-quality, high-resolution digital signage systems to accelerate the market growth
Key Market Restraint -
• Higher installation and maintenance costs to hinder the market growth.
Key players in the global video wall display market are primarily focusing on developing new products and enhancing their existing product portfolio to uplift their position in a global marketplace. Vast developments in interactive display solutions provide exclusive business growth opportunities for the key vendors. Some vendors adopt fundamental business expansion strategies such as strategic partnerships, collaborations, mergers, and acquisitions. Severals video wall display manufacturers are incorporating advanced technologies into video walls to augment their performance and to increase their consumer-base.
Prominent companies included in the global video wall display market are Adflow Networks, AU Optronics Corp, Philips N.V., LG Display Co. Ltd., Navori SA, NEC Display Solutions, Omnivex Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., and Sony Corporation., and among others.
North America is likely to account for a significant share in the global video wall display market. The dominance can be attributed to the growing adoption of interactive display solutions among North American commercial facilities. Massive adoption of touch-screen video walls in the United States government, corporate, and retail sector witnesses substantial market growth across the country. North America is showcasing the presence of many interactive display solution providers, which would be further proven to be supportive for the market growth across the region. Similarly, with the growing demand for the 3D, portrait, and multitouch video wall display solutions, Europe has also become one of the prime contributors in the global video wall display market. Germany, Netherlands, and Spain are the frontrunner in the adoption of interactive LED video walls. Thus, Europe also contributes significantly to the global market.
The Asia-Pacific is expected to cultivate lucrative opportunities for the market to grow over the forecast period. The growth is attributed to snowballing investments devoted to digital classrooms. Installation of digital video walls and interactive displays at commercial and public transportation places would be likely to drive the adoption. The rapidly developing corporate sector demands interactive, large video wall solutions, which further support the market growth across the Asia-Pacific.
The government's substantial investments in the development of the public sector would be likely to drive the video wall display market across the Middle East and Africa. The government initiatives for augmenting production quantity would be expected to drive the market growth across the region.
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