Vitamin K2 Market Size, Share, and Industry Analysis By Product (MK-4 and MK-7), By Form (Capsules/Tablets, Softgels, Liquid, and Others), By Source (Natural and Synthetic), By Application (Bone Health, Heart Health, Blood Clotting, and Others), By Distribution Channel (Online and Offline) and Regional Forecast, 2026-2034

The global vitamin K2 market size was valued at USD 338.49 million in 2025. The market is projected to grow from USD 384.76 million in 2026 to USD 1072.41 million by 2034, exhibiting a CAGR of 13.67% during the forecast period.

The global vitamin K2 market is projected to grow substantially. It is driven by the increasing consumer awareness of the health advantage of the substance and growing aging population. Vitamin K2 is a type of fat-soluble vitamin. It guards blood arteries by activating the matrix GLA protein (MGP). It is also called menaquinone (MK) and it stimulates proteins. Transferring calcium from the bloodstream into the bones ensure enough mineralization and strength. 

• According to the U.S. Department of Agriculture (USDA), the U.S. has approximately 47 supplies of Vitamin K2 in 2022.

Vitamin K2 Market Driver

Rising Awareness of Health Benefits and Preventive Healthcare Trends Boost Market Growth

The growing aspect for market expansion is raising knowledge regarding benefits of the products among consumers. Rising recognition of the compound for its healing nature for bone health and cardiovascular protection is amplifying market growth. It helps in boosting calcium metabolism which is attracting many consumers, therefore rising revenues of the market. Additionally, growing health-consciousness among people is also fostering market expansion. They are supporting arterial health and bone densities are encouraging individuals to consume such products.

• According to the Statistics of Japan, there were approximately 3000 tons of fermented soy products containing the supplement in Japan in 2022.

Furthermore, the ongoing trend for preventive healthcare is impelling market growth. Growing inclination towards preventive healthcare which is providing supplements to consumers to mitigate risks associated with osteoporosis and heart disease. These offerings of doses to individuals are encouraging manufacturers to produce a high volume of products and contribute to market expansion.

Vitamin K2 Market Restraint

Regulatory Variations and High Production Costs Impede Market Growth

The limiting factor for market impediment is complying with varying regulatory standards by the manufacturers. There are different sets of rules across diverse regions. These variations of standards are posing barriers for manufacturers for making particular products that can be used worldwide. Hence it is discouraging market players from expanding their market reach to other areas.

Furthermore, the requirement for a high amount of investment in production of nutrients is hampering market growth. Producing high-quality supplements is necessitating utilization of premium resources and potentially affecting pricing and accessibility in the market to consumers.

Vitamin K2 Market Opportunity

Product Innovation and Emerging Market Growth Create Opportunity for Market Expansion

One of the significant opportunities for market expansion is the rising product novelty by the manufacturers. Growing making of novel formulations and delivery methods are providing numerous new products. These are attracting a broader consumer base and fulfilling a wide range of consumer preferences.

Furthermore, the expansion of the emerging market is presenting a new avenue for growth. Increasing spending income of individuals and increasing health awareness in developing regions are amplifying demand for such products. Additionally, implementation of various educational campaigns by the government is contributing to market expansion. Through these initiatives consumers are getting acquainted with the benefits of such vitamins and are fostering market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Rising Health Consciousness and Awareness among by Key Countries
• Product Improvement and Emerging Market by Key Companies
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players
• Key Industry Developments (Mergers, Acquisitions, Partnerships)

Analysis by Product

Based on product, the vitamin K2 market is divided into MK-4 and MK-7.

The MK-7 segment is leading in the market, driven by its natural form. It is chosen for its superior bioavailability and long-term effects. Growing knowledge among consumers is propelling segment growth.

The MK-4 segment is projected to grow noticeably owing to the elevated demand for synthetic form of menaquinone-4 and it boosts bone health by improving mineral density and decreases fracture risks.

Analysis by Form

Based on form, the vitamin K2 market is divided into capsules/tablets, softgels, liquid, and others.

The capsules/tablets form is dominating in the market, driven by its easy making and strong stability. It is commonly used in medicine and nutraceuticals to defend active ingredients.

The softgel segment is expanding in the market, driven by their outstanding absorption rate and user ease. It has advantages for clients struggling to swallow pills and capsules are bolstering its expansion.

Analysis by Source

Based on source, the vitamin K2 market is divided into natural and synthetic.

The synthetic source is leading in the market, driven by its less-costly and scalability. It allows for standardized potency and purity and ensures consistent product quality.

The natural segment is probable to broaden in the market owing to the rising preference for organic products from customers. Rising inclination towards ecologically aware solutions is supporting segment expansion.

Analysis by Application

Based on application, the vitamin K2 market is divided into bone health, heart health, blood clotting, and others.

The bone health segment dominates the market, driven by the exploitation of the compound. It plays a vital role in variable calcium metabolism and promoting calcium deposition into bones. It lowers probability of fracture and maintains bone density.

The heart health segment is gaining grip in the market due to the usage of the vitamin for preventing artery calcification and reduces the threat of heart disease. Increasing consumer interest in supplements and diets is supporting heart health.

Analysis by Distribution Channel

Based on distribution channel, the vitamin K2 market is divided into online and offline.

The offline segment is dominating in the market, caused by the rising demand for this channel as it offers immediate purchase convenience and allows customers to assess product quality directly. The facility of knowledgeable staff enhances consumer confidence.

The online segment is growing notably in the market, driven by the rising shift towards purchasing health supplements online due to busy lifestyles. The ease of research for products and increasing internet usage are impelling market growth.

Regional Analysis

Based on geography, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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North America is the dominating region in the market. It is attributable to the rising focus on health and wellness and escalating demand for supplements. The establishment of healthcare infrastructures by the superior healthcare systems facilitates the distribution. Presence of rigorous regulation by the administration is fostering market growth.

Europe is witnessing significant market growth, caused by the rising aging-population which is increasing demand for health supplements. Moreover, a well-established market for dietary supplements fuels market expansion. Rising health awareness among customers is propelling attention in products and increasing demand.

Asia Pacific is projected to be the fastest growing region in the market. Escalating financial development and increasing spending on health and wellness products. Rising traditional use of fermented food rich in product supports market expansion. In addition, government and private organization initiatives to support consciousness of nutritional supplements are bolstering market growth.

Key Players Covered

The report includes the profiles of the following key players:

• NOW Foods (U.S.)
• Life Extension (U.S.)
• Pharmavite (Nature Made) (U.S.)
• Nestlé (Garden of Life) (Switzerland)
• Bronson (U.S.)
• NatureWise (U.S.)
• Solaray (U.S.)
• Natural Factors (Canada)
• Source Naturals (U.S.)
• MaryRuth Organics (U.S.)

Key Industry Developments

• In December 2024, Gnosis by Lesaffre launched its new product named MenaQ7 Natural in MCT Oil. This oil offers customers a new option in this supplementation as well as enhancing product constancy.
• In March 2024, Gnosis by Lesaffre in collaboration with SunWay Biotech unveiled MenaQ7 Metabolic. This product is made by mixing the supplement with other active ingredients to augment health benefits.
• In June 2022, Balchem Corporation acquired Kappa Bioscience AS. The intention of this acquisition was to reinforce its grip in the market and develop its product offerings.