"Market Intelligence that Adds Flavour to Your Success"

Water Enhancer Market Size, Share & Industry Analysis, By Ingredients (Micronutrients, Botanical Extracts, Other Functional Ingredients), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others) and Regional Forecast, 2024-2032

Region : Global | Report ID: FBI103278 | Status : Ongoing

 

KEY MARKET INSIGHTS

The global water enhancer market is witnessing promising growth owing to the rising popularity of functional beverages that offer healthy hydration and affordable nutrition. Water enhancers are concentrated flavored formulations that are mostly fortified with nutrients and functional ingredients. These are designed to be mixed into plain water a few drops at a time. These mixers add sweetness, flavor, and nutrition to the water. The rising awareness of the negative health effects of consuming carbonated and sugary beverages is anticipated to boost the demand for water enhancers in the foreseeable years.


Water enhancers are becoming an increasingly common trend in retail on account of their increasing utilization in various segments such as sports drinks, flavored water, and energy drinks. The demand for water enhancers is increasing among modern-day consumers due to the growing popularity of on-the-go, convenient drinks. Enhancers eliminate a lot of the preparation involved in other beverage mixes such as powdered drinks and frozen concentrates. Water enhancer packs or bottles are easier to carry and can be stored for a longer period. The innovation in packaging technologies along with the expanding retail distribution is further driving the growth of the water enhancer market.

The trend of healthy hydration and nutritional drinking is primarily driving the growth of the market. The growing awareness about the adverse health effects of carbonated beverages and sugary soft drinks is fuelling the demand for nutritional drinks that provide health benefits. Water enhancers provide on-the-go, affordable nutrition as they are convenient to carry. The growing popularity of customized drinks is also driving the growth of the market. The rising trend of consuming plant-based, natural products is driving innovations by key players in the water enhancer category. For example, in October 2017, Weight Watchers launched all-natural water enhancers fortified with vitamin C, for health-conscious, on-the-go consumers.

Key Market Driver -

Emerging Trend of Healthy Hydration

Key Market Restraint -

Challenges Faced in Masking the Bitterness Imparted by Nutrients in the Mixture


Micronutrients and botanical extracts generally impart a bitter taste and off-flavors when added in the product. Although formulating with functional ingredients addresses consumer demand for customized health and wellness, the purchase is driven by taste and flavor. The challenges faced in overcoming the bitter or unpleasant tastes of functional ingredients are acting as a key restraint for the growth of the market. Various technologies such as microencapsulation, polymer coating, and flavor solutions can be applied to mask and modify these unpleasant tastes and produce better-tasting products.  

Key Players Covered:


PepsiCo., Inc., The Coca-Cola Company, Kraft Foods, Cott Beverages, Heartland Inc., Nestle S.A., Dr. Pepper Snapple Group, Brite Idea Foods, LLC, Vitamin Squeeze, and Dyla LLC, are the key players operating in the global water enhancer market.

The global water enhancer market is segmented by ingredients, distribution channels, and geography. Water enhancers are generally fortified with vitamins and minerals to facilitate nutrient uptake by the consumer. Micronutrient-containing water enhancers are expected to witness strong growth owing to easily affordable nutrition along with hydration. Botanical extracts are anticipated to witness increased incorporation due to the growing inclination towards plant-based ingredients owing to their widely known health benefits.

Supermarkets and hypermarkets are expected to witness robust growth owing to the wide variety of products. Specific aisles are allocated for products in such stores that provide various options for customers to choose from. The discounts and offers given by supermarkets and hypermarkets are expected to boost the growth of the segment.

Regional Analysis:


North America is projected to exhibit substantial growth due to the rising popularity of functional beverages owing to its health benefits. The modern-day hectic lifestyle of consumers is driving the demand for products that provide instant hydration along with nutrition. The key manufacturers are focused on developing new products that enable them to capitalize on the growing trend of healthy hydration in the region. For example, in August 2016, Dyla LLC owned Stur launched liquid water enhancers that provide dietary fibres for satiety and healthy digestion.

Europe is expected to witness strong growth. The consumption of carbonated and sugary soft drinks is decreasing in the region due to the growing health concerns. The shifting consumer preferences towards plant-based, herbal, and natural products are driving the demand for botanical extract-based water enhancers that support the growing trend of detox in the region.

The water enhancer market in Asia Pacific is expected to witness promising growth as the consumers are becoming increasingly aware of its health benefits. The growing millennial population that looks for better-for-you alternatives for carbonated drinks is also driving the demand for water enhancers. The rapid expansion of the retail chain in the region is further contributing to the growth of the market.

To gain extensive insights into the market, Request for Customization


Segmentation






















 ATTRIBUTE

  DETAILS

By Ingredients



  • Micronutrients

  • Botanical Extracts

  • Other Functional Ingredients



By Distribution Channel



  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Online Retail

  • Others



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments



  • In April 2019, NutraLife Biosciences announced a launch of new line of Phytocannabinoid-rich water enhancing drops in the United States. The product launch aimed on capitalizing the growing popularity of CBD-infused water.

  • In February 2018, PepsiCo launched a customizable pod-based, flavored water-enhancer, Drinkfinity, in the United States.


  • Ongoing
  • 2023
  • 2019-2022

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Pont Europe
Fuji film
Bunge
BCG
Kpmg

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X