Website Builder Software Market Size, Share, and Industry Analysis By Type (PC and Mobile), By Deployment (Cloud and On-premises), By End-user (Individual, Commercial, Small and Mid-sized Enterprises (SMEs), and Large Enterprises), and Regional Forecast, 2025-2032

The global website builder software market is booming due to the rising importance of online presence among commerce and individuals. Website builder software is a tool or program that aids in assembling software without the requirement of human coding editing. A website can be created by a drag-and-drop editor in less time with the help of this tool. There are both online and offline software present in the market.

• According to Internet Live Stats, the number of websites in 2021 stood at 1.88 billion. 

Website building systems present a user-friendly interface along with customizable templates. These platforms are used by individual, SME businesses, e-commerce websites, and brochure websites. It assists consumers to design and publish their websites professionally devoid of having technical expertise.

Website Builder Software Market Driver

Increasing Demand for Online Presence and Rising E-commerce Sector Boost Market Growth

The growing factor for market expansion is the rising significance of online visibility is impelling market growth. To reach a broader audience businesses are adopting digital platforms, increasing demand for the tool as it offers cost-effective and easy interface for making professional websites. These platforms are providing facilities for quick update and maintenance of websites with no technical skills, and are fueling market growth.

Furthermore, the demand for the tool is rising due to the rapid growth of e-commerce, which is thrusting businesses to expand themselves on online platforms. These tools offer numerous functionalities. They provide payment gateways and inventory management features, attracting many SMEs. Additionally, integration of artificial intelligence and machine learning with the platform is propelling demand for the tools.  This advancement enhances the capabilities of the tool and allows the end-user a more intuitive design and personalized experience that increases the system’s capabilities.

Website Builder Software Market Restraint

Increasing Competition and Rising Security Concerns Impede Market Growth

The off-putting factor which is hampering market growth is raising competition from custom development. The market is increasingly becoming saturated due to the presence of numerous players offering similar services. Additionally, few companies are offering customized solutions that act as a threat for standards platform providers. These custom-made solutions are attracting consumers who are seeking for flexible and scalable web development.

Furthermore, with the adoption of the online platform, security concerns are becoming a challenge for market expansion. End-users are becoming cautious towards cyber attack that may breach data and hamper its privacy. This factor is discouraging consumers from using the services and consequently hindering market growth. Additionally, the builder offers numerous but limited drag and drop features, which confine users to very limited customization facilities, declining demand for the solutions.

Website Builder Software Market Opportunity

Rising No-Code Solutions and Mobile Optimization Create Opportunity for the Market Growth

One of the significant opportunities for the market expansion is raising inclination towards no-code and less coding platforms. It is empowering customers to use the tools without having coding skills for creating websites. Its democratized facility is attracting numerous audiences to use these platforms, and impel demand for the solutions.

Furthermore, there is growing demand for mobile-friendly website designing platforms with the rise of using mobile internet. Increasing use of smartphones for internet browsing is proving avenues for creation of mobile-responsive websites. Hence, companies are prioritizing mobile users to offer effective designs and reflecting changes in web browsing habits. Additionally, with the rising incorporation of social media features, it is pushing developers to offer customer engaging web pages to increase connectivity and enhance the experience of online presence.

Key Insights

The report covers the following key insights:

• Rising Demand for Online Presence and No-Code Solutions, by Key Companies
• Adoption of Advanced Technologies, By Key Countries
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players
• Key Industry Developments (Mergers, Acquisitions, Partnerships)

Segmentation

Analysis by Type

Based on type, the website builder software market is divided into PC and mobile.

The PC segment is leading the market due to its easier to design and edit websites. They are large in size and consist of better functionality that helps in expanding the segment. They offer user-friendly interfaces and for content creation and customization.

The mobile segment is expanding significantly, driven by the high demand for drag-and-drop solutions. The convenience of these devices are increasing mobile internet which attracts many individuals, freelancers, and small businesses.

Analysis by Deployment

Based on deployment, the website builder software market is divided into cloud and on-premises.

The cloud segment is leading in the market, caused by the rising adoption of cloud-based solutions. They provide less expensive, scalable, and flexible platforms. They also reduce extra cost required for extra hardware and software.

The on-premises deployment holds a significant position in the market, caused by increasing preference for great control over data and its security. They offer better performance in certain situations such as dealing with huge volumes of data.

Analysis by End-user

Based on end-user, the website builder software market is divided into individual, commercial, small and mid-sized enterprises (SMEs), and large enterprises.

The SMEs segment is dominating the market, caused by the growing various small and medium business owners and entrepreneurs. They prefer to utilize these tools to boost their online visibility and as a result expand their customer reach.

The large enterprises are also substantially growing in the market due to increasing customization and flexibility. The tool offers more salability and helps to address the complex nature of their digital products and services offerings.

Regional Analysis

Based on geography, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is dominating the market. This is due to the rising implementation of digital platforms, which is attracting many small players to increase their online visibility. Early integration of advanced technologies including AI and cloud computing is fostering market growth. The region’s market share growth is majorly contributed by the U.S. owing to well-established technology companies.

The Asia Pacific is the fastest growing region in the market. This rapid growth is due to the rising urbanization and industrialization, which is intensifying internet access. It is encouraging businesses to increase customer base by increasing their market presence among other companies. China is a major market in this region owing to fast digital transformation.

Europe is witnessing significant growth, driven by the rising e-commerce sector. The digitalization of businesses is increasing their audience, which is bolstering market growth. For instance, the U.K. is a major country supporting the market growth due to presence of AMEs and digital investments. The region is focusing on innovation and contains vast vendors that encourage demand for the platforms.

Key Players Covered

The report includes the profiles of the following key players:

• GoDaddy Operating Company, LLC (U.S.)
• Edicy LLC (Estonia)
• Jimdo GmbH (Germany)
• Square Inc. (U.S.)
• The Endurance International Group Inc. (U.S.)
• DreamHost, LLC (U.S.)
• IONOS Inc. (Germany)
• SITE123 (Israel)
• Renderforest LLC (Armenia)
• Squarespace, Inc. (U.S.)
• Website.com Solutions Inc. (Canada)
• Yola, Inc. (U.S.)

Key Industry Developments

• In February 2025, Wix.com forecasted its 2025 financial growth to reach up to USD 2 billion with an annual growth rate of up to 16%. They reported its quarterly increased revenue to USD 460.5 million is 14% and has introduced advanced web design products by incorporating AI and Studio.
• In January 2025, Wix.com witnessed a growth in its share by 77% in 2024 with the transition toward AI-based products that supported institutional support and a bullish outlook. They also reported a rise of 36% in third-quarter earnings by offering a drag-and-drop web development platform.

In December 2024, GoDaddy unveiled its AI-driven tools including Airo to help small businesses. It offered assistance in tasks such as site design and content creation, by emphasizing the enduring relevance of websites to established legitimacy and direct customer relationships.