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Wet Shaving Products Market Size, Share & Industry Analysis, By Product Type (Razors & Cartridges, Shaving Soap Products, After Shaving Products, Others) , By Application (Household, Salons & Spa, Others), By Distribution Channel (Convenience Stores, Hypermarkets & Supermarkets, Online Stores, Others), By End-User (Men, Women) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI104621 | Status : Ongoing



Wet shaving products are widely used by youngsters and other people to maintain their beard style as per their needs. Such wet shaving products are widely available in different forms such as gel, liquid, lotion, cream, etc. Clinically proven aftershave lotions and balms are increasingly becoming popular to minimize skin damage due to the usage of the cartridges made up of iron blades.

Nowadays, companies largely use various ingredients in the formulation of the shaving cream such as glycerine, stearic acid, triethanolamine, and others to provide moisturization and hydration to the skin. Additionally, they largely develop multi-blade & rechargeable razor products so that users can effectively shave beard as per their regular style. For instance, in June 2020, Andis Company, a leading manufacturer of barbering and grooming products launched women’s dry or wet shaver products that can be reused, rechargeable, and are easily disposable.

Increasing demand for personal grooming products coupled with the rising income of the global population is expected to drive the growth of the market. Additionally, growing awareness regarding

personal hygiene and cleanliness among the people has given rise to the demand for such products. Growing infrastructural facilities related to the salons and spa clinics is likely to boost the consumption rate of such products.

Moreover, rising consumer demand for the online shopping activities of the personal care products is largely fuelling the growth of the market. According to the data presented by the British Beauty Council, online sales of the personal household goods in the U.K. increased from 11.9% of the total sales in 2015 to that of 17.8% in 2018. The growing trend of on-demand videos regarding shaving & personal hygiene-related tips among the people is largely driving the demand for such products.

However, the growing occurrences of skin necks and irritation due to the improper usage of shaving products are anticipated to restraint market growth. Along with this, the wide availability of the different alternative products in the dry shaving category is expected to limit market growth.

Key Market Driver -

Rising demand for personal grooming products is expected to drive the market growth.

Key Market Restraint -

Occurrence of skin necks and irritation during the usage of wet shaving products is anticipated to restrain market growth

Key Players Covered:

The key companies associated with the global wet shaving products market are The Proctor and Gamble Company, HARRY’s, Inc., MERKUR Warenhandels AG, Hudson’s Bay Company, Dash Direct Ltd., Unilever Plc., Ludovico Martelli srl, The Traditional Shaving Company, Lloyds Luxurious Ltd., BullGooze Shaving, etc. 

The global wet shaving products market is segmented based on product type, category, applications, gender, distribution channel, and geography.

By product type, the market is segmented into razors & cartridges, shaving soap products, after shaving products, and others. The razors and cartridges segment is expected to hold a major share of the market owing to the lesser product life of the razors & cartridges over other types which results in the large demand for such type of products among the people.

By application, the market is segmented into households, salons & spa, and others. The household segment is projected to exhibit a significant share of the global market owing to the large consumption rate of the shaving products across households for their daily personal grooming needs. 

By distribution channel, the global market is segmented into the convenience stores, hypermarkets & supermarkets, online stores, and others. The convenience stores segment is expected to hold a significant share of the market as such stores are easily accessible to the people which results in the large revenues of the wet shaving products from such stores. Additionally, users can touch and see the products personally at such physical stores which results in large segmental growth.

By the end-user, the market is segmented into men and women. The men segment is anticipated to exhibit a lion’s share in the global wet shaving products market owing to the wide availability of the variety of shaving products under the men segment. Additionally, growing facial shaving needs among the men across the globe results in large segmental growth in the future.

Regional Analysis:

By geography, the global wet shaving products market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific region is projected to hold the largest share of the global market owing to the presence of the large production facilities of the personal care and beauty products in the countries such as India, China, and Thailand which is likely to support the market growth for the shaving products. According to the data presented by the International Trade Administration, the production value of the beauty and personal care products in Thailand reached USD 7.27 million in 2018.

Additionally, growing infrastructural facilities related to convenience stores and grocery stores in the region is likely to support the consumption rate of such products in the region. According to the report ‘Retail Sector Expansion Creates Newer Opportunities For High-Value Products’ presented by the U.S. Department of Commerce, the total number of traditional grocery stores in India increased to 12,770,413 in 2018 up from 12,695,235 in 2017.

The significant growth of the North America region is attributed to the changing fashion trends related to the hair and beard style among men & women population in countries such as the U.S., and Mexico which give rise to the demand for newer kinds of wet shaving products in the region. Additionally, large infrastructural facilities related to the salons and barbershops in countries such as the U.S. and Canada are likely to support the consumption of such products in the region. According to the data presented by the SBDCNet Organisation, as of May 2020, there are 77,000 beauty salons and 4,500 number of barbershops in the United States.

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By Product Type

  • Razors & Cartridges

  • Shaving Soap Products

  • After Shaving Products

  • Others

By Application

  • Household

  • Salons & Spa

  • Others

By Distribution Channel

  • Convenience Stores

  • Hypermarkets & Supermarkets

  • Online Stores

  • Others

By End-User

  • Men

  • Women

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In August 2020, Edgewell Personal Care acquired Cremo Company LLC., a personal grooming products company to expand its business in the men’s grooming segment with a variety of skin care products such as beard, hair, and shave preparation products.

  • In June 2020, Société Bic S.A., a disposable consumer goods company launched ‘Us. Grooming’ brand which consists of various men & women grooming line of products such as razors, shaving creams, body lotion, face lotion, etc.

  • Ongoing
  • 2023
  • 2019-2022

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