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Wine vinegar is one of the widely utilized variant of vinegar and has remained a crucial ingredient in various culinary preparations. The wine vinegar enhances the flavor and texture of the food, hence making it more desirable. Wine vinegar is made by fermenting either red or white wine. The manufacturers are launching organic and Kosher certified wine vinegar owing to the consumers shifting preferences towards clean label products. For instance, In June 2019, De La Rosa Real Foods launched organic, Kosher certified, raw & unfiltered red wine vinegar.
The wine vinegar has wide utilization in various meat preparations as well as in salads and marinades. The demand for wine vinegar has increased in recent years owing to the consumers evolving taste preferences. Fruits such as raspberry and blueberry are often incorporated in the wine vinegar to give them a fruity flavor. The rice wine manufacturers are collaborating with regional players to expand their product portfolio as well as strengthen their market presence. For instance, In October 2018, Kerry Group acquired California-based Fleischmann’s Vinegar Company to expand its clean label specialty ingredients product portfolio.
The incorporation of wine vinegar in various culinary preparations has spurred in recent years. There is a growing utilization of white wine vinegar in preparing various sauces such as Hollandaise and Béarnaise as it imparts tangy flavor to them, is aiding its market growth. Further, the wine vinegar possesses antioxidant properties and few vitamins and minerals that are beneficial for health.
Key Market Driver -
Increasing Incorporation of Wine Vinegar in Culinary Preparations
Key Market Restraint -
Presence of Other Vinegar Variants
The availability of other vinegar variants in the market such as balsamic, cider, rice vinegar that are widely incorporated in numerous culinary preparations and possess similar properties as wine vinegar is hampering its market growth.
The key companies operating in the global wine vinegar market are, Pompeian, Stonewall Kitchen, Lucini Italia Co., The Kraft Heinz Company, Sparrow Lane Vinegars, Holland House, Spectrum Organic Products, LLC., Curation Foods, Inc., De Nigris, and Mizkan America, Inc.
The wine vinegar segment is differentiated on the basis of the wine being used viz., red wine vinegar, and white wine vinegar. The red wine vinegar is available in numerous flavors as compared to white wine vinegar and both these vinegar can be used as a substitute for each other in culinary preparations. Red wine vinegar is mostly used in southern and central Europe whereas, white wine vinegar is commonly used in Mediterranean countries.
The wine vinegar market has witnessed a rapid demand across hypermarkets and supermarkets. These mass merchandisers offer attractive schemes, bundling offers, and convenience of shopping. The presence of distinct product aisle improves the purchasing experience of the consumers. The safety regarding the choice of the product offered by the mass merchandisers is also gaining consumer attraction.
Asia Pacific is anticipated to observe a substantial growth in the forthcoming years. The consumers in the region are becoming exposed to various culinary preparations due to rapid urbanization, hence they have started incorporating new ingredients in their food preparations. The evolving taste preferences of the consumers has driven the wine vinegar market in the region.
Europe is one of the leading markets of wine vinegar, owing to the presence of major wine vinegar producing countries in the region such as Italy, Germany, Greece, Netherlands, and France. The increase in the export value of the red wine vinegar from the region is leading to an increase in revenue, thus driving the overall wine vinegar export market. The wide incorporation of wine vinegar in various European cuisines have also aided in propelling its market growth.
North America is expected to witness significant growth in the upcoming years. The wide utilization of red wine vinegar in preparing pork, beef, and other red meats to enhance its flavor and texture has aided in its sales performance. The growing awareness among the consumers about the health beneficial properties of wine vinegar has led to its increased incorporation in food preparations.
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