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Women Dress Market Size, Share & Industry Analysis, By Type (Casual, Semi-Formal, Formal), By Quality (High, Standard, Low), By Distribution channel (Online, Retail Store) and regional forecast 2022-2029

Region : Global | Report ID: FBI103881 | Status : Ongoing



Women across the globe commonly have an obsession with acquiring more clothing goods as there is increasing involvement of women in different activities. The growing number of people living in urban places leads to a change in lifestyle which is resulting in gaining higher fashion sense and an increase in the consumption of clothing goods. Furthermore, the growing number of shopping malls all over the world where brands of different types can be found under one roof increases the number of female shoppers. Additionally, the growing number of fashion shows all over the globe in which designers and fashion brands showcase their products for the general public to see influence women to acquire more dresses.

The rising growth of marketing campaigns done in magazines, social media, billboards, television, and others act as one of the main driving factors for the growth of the market. The growing popularity of social gatherings such as birthday parties, class reunions, baby showers, corporate outing, and others tends to increase the demand for the women's clothing market. Furthermore, celebrities' appearances in magazines, social media, movies, music videos, and others drive more demand as they are possessing great influential power on people’s choice of dresses. Additionally, the increasing working-class population across the globe tends to have higher purchasing power and therefore this act as one of the flourishing factors for the increase in demand of the product.

However, the rising prices of different types of fabric such as cashmere, silk, wool, and others act as a hampering factor for market growth.

Key Market Driver -

Marketing campaign done on different platforms act as one of the major driving factor for the growth of the market.

Key Market Restraint -

The increasing price of fabric act as a restraining factor for the growth of the market.

Key Players Covered:

Louis Vuitton Malletier, Guccio Gucci SpA, Hermes International, PRADA SpA, Chanel Inc, Ralph Lauren Corp, Burberry Group PLC, and others are the key players functioning in the market.

The global women’s dress market is segmented into type, quality, and distribution channels.

On the basis of type the market is segmented into casual, semi-formal, and formal. Semi-formal is projected to hold the major share owing to having the flexibility to be worn both in formal and non-formal settings is leading to generate more demand as compared to casual and formal segments.

Based on quality the market is fragmented into high, standard, and low. The standard quality dress is anticipated to be the dominating segment because of an affordable price range which is assisting to gain more traction. Also, the product still attaining good quality is making more consumers stay loyal to the product segment.

By distribution channel, the market is divided into online and retail stores. Retail store is projected to be the larger market shareholder on an account of giving the freedom to try out the products, the ability to quickly replace or return the product, and others.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

North America is anticipated to be the dominating region from 2020 through 2027. The region is possessing high fashion sense is resulting in a larger number of women owning different types of outfits for different occasions like parties, weddings, work, date, and others. Additionally, the presence of a large number of fashion events like fashion weeks, beauty contests, reality shows, and others are attracting more consumers to the products. Moreover, in North America a larger percentage of women are employed as compared to other regions which help to increase the consumption of women's dress. According to the data released by the Catalysts, in 2018, there is an estimation of 75,978,000 employed women at the age of 16 and above which is 46.9% of the total labor force in the United States.

Europe is projected to show significant growth during the coming years owing to the existence of a large number of headquarters of fashion brands in this region like Gucci, French Connection, Prada, Austin Reed, and others. These brands are having intense healthy competition among themselves to come up with products that could gain more attraction to the consumers. Moreover, the growing number of dual-income families and a large number of teenagers joining the workforce in Europe also assist to drive more sales of women's dress. According to the data released by FRDB.Org, the estimation of dual-income earning families in 3 northern European countries are 70%  Netherlands, 66% Germany, and 73% Belgium.

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By Type

  • Casual

  • Semi-Formal

  • Formal

By Quality

  • High

  • Standard

  • Low

By Distribution channel

  • Online

  • Retail Store

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments

  • In October  2018, Walmart announced the acquisition of  Eloquii  a plus –size fashion in $10 USD million Eloquii  company will follow  a portfolio of Walmart brands carried out  by Bonobos founder Andy Dunn.

  • In November 2019,Italian supercar manufacturer Ferrari and Armani luxurious fashion house declared their partnership to start making clothing for men and women together.

  • Ongoing
  • 2021
  • 2018-2020


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