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Women commonly use sports wearables during sports tournaments, athletics and other activities that help them to provide a high level of comfort and flexibility. Women prefer a variety of sports wearables based on the type of sports played by them and hence rising demand for the global sports industry fuels the consumption of the active sports wears among them. Moreover, the growing importance of sports activities and their health benefits among women helps them to align with sports and other recreational activities. Sport wear manufacturers use different styles, colours, and materials in the designing of the variety of women sportswear to attract women and to provide wearables as per the sport activities. Maintaining the quality level of sports apparel and footwear is an essential aspect of the manufacturing process.
Popular brands such as Nike, Adidas uses celebrity endorsement and merger & acquisition strategies in their women's footwear segment to attract the consumers for sport wears and for business expansion. Nowadays, companies are keenly interested in adopting newer technologies in women's sportswear to provide customized requirements to consumers. For instance, in January 2020, The Lycra company, a global leader in developing innovative solutions for the apparel industry showcases the latest innovative design solutions that use Lycra-Fit-Sense technology for activewear, sportswear and athleisure apparels in ISPO. Effective utilization of the supply chain channels for the women's sportswear product is a crucial aspect for the companies to obtain the revenues from the respective women's wearable segment.
Increasing global awareness and participation of the women for sports and other leisure & recreational activities coupled with increasing disposable spending of the global population for the sportswear products is propelling the demand for the women sportswear products. Additionally, the introduction of the various government schemes for empowerment-related to sports helps in the development of the women's sportswear market. According to the Sports New Zeeland, in 2018, the government has successfully hosted various transformational platforms such as ‘Shirt’, ‘Hera’, and ‘This is me’ which helped in picking up the global momentum for empowering women and girls towards recognizing their wellness and being active.
Moreover, increasing the e-commerce industry coupled with internet penetration across the globe results in the rising online shopping activities by the females for their sport wears. In addition to this, various digital media consumption related to sports and tourism by the women fuels the sports and recreational activities by them and ultimately drive the market growth. However, the higher cost of luxurious sports wearables is anticipated to hamper the market growth in the case of the lower-income group of the population.
Key Market Driver -
Rising awareness and participation of the women for sports and other recreational activities is projected to drive the market growth.
Key Market Restraint -
higher cost of the luxury women sport wearables is anticipated to impact the revenues from the lower income group of peoples.
The key companies operating in the global women sportswear market are, Nike, Adidas, Under Armour, Puma, Roots, Kappa, Columbia Sportswear, Amer Sports, The Gap, V.F., Bebe Store, Lululemon Athletica, Trimark sportswear, Canada Sportwear, Fig Clothing, and others.
The global women sportswear market is segmented by type, by material, by distribution channel, and geography.
By type, the market is segmented into inner wears, top wears, bottom wears, and footwear. The top wears segment is expected to hold a major share of the market owing to the large necessities for the remarkable stretching ability and comfort level of the bottom wears.
By material, the market is segmented into cotton, polyester, nylon, and others such as bamboo, and spandex. Polyester segment is projected to hold a major share of the market due to the large resistivity of the polyester to the stains, less absorbent and its long-lasting durability as compared to other materials.
By distribution channel, the market is segmented into retail outlets and franchise stores, shopping malls & specialty stores, and online channels. Shopping malls and specialty stores segment is projected to dominate the market because of the large variety of the branded sport wear options available to the women. Moreover, large discounts and offer schemes provided by shopping malls attracts the women to purchase sport footwear.
By geography, the global women sportswear market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America region is expected to dominate the global women sportswear market because of the presence of key industry players such as Nike, Adidas, ASICS Corp., Under Armour Inc., and others. The large participation for the sports such as basketball, football, and hockey in the region simultaneously increases the consumption of the sports goods. According to the ASPEN Institute, in 2017, in America, nearly 9,88,260 number of children’s between the age group of 6 to 12 has played flag football which was 9.9% more in numbers as compared to the previous year.
Europe is expected to witness a considerable share of the market owing to the large popularity of having sportswear as casual wear in Europe. Furthermore, the large import of sports goods in the region increases the consumption. According to The Observatory of Economic Complexity (OEC), in 2017, Germany has imported sports goods valued at USD 1.14 billion which was 6.1% more as compared to previous year.
Asia Pacific region is projected to witness stronger growth in the women's sportswear market owing to rapid urbanization coupled with the changing lifestyles and increasing disposable spending of the peoples for sport wears. Moreover, shifting consumer trends towards outdoor activities such as running, yoga, and fitness flourishes the consumption of sports goods in the region.
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