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3D Rendering and Visualization Software Market Size, Share & COVID-19 Impact Analysis, By Deployment (On-premises and Cloud), By Application (Product Design and Modeling, Animation, Visualization and Simulation, and Others (Marketing and Sales)), By Industry (Architecture, Engineering, and Construction, Gaming & Entertainment, Healthcare, Manufacturing & Automotive, and Others (Education)), and Regional Forecast, 2023 – 2030

Last Updated: April 08, 2024 | Format: PDF | Report ID: FBI104819



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The global 3D rendering and visualization software market size was valued at USD 2.27 billion in 2022. The market is projected to grow from USD 2.69 billion in 2023 to USD 9.58 billion by 2030, exhibiting a CAGR of 19.9% during the forecast period.

3D visualization involves the development of 3D digital assets to highlight designs of products, buildings, and more. 3D rendering is a step within this process that uses light to develop images based on 3D data stored on end users’ computers. These two processes are combined to create immersive content.

In the early period (2018-2019), the market witnessed dominance of 3D rendering services. In the next few years (2020-2023), the market witnessed product enhancements, strategic acquisitions of established firms, relevant collaborations and partnerships, governmental push toward implementing 3D technology, and several investments.

In the coming few years, the market for 3D rendering and visualization software is expected to showcase a growing trajectory owing to the ongoing shift of digital transformation. New-age technologies, such as 3D printing, AI, ML, AR, VR, and metaverse, are expected to revolutionize market growth over the forecast period.


Impact of COVID-19 on Architectural Firms Moderately Impacted Market Growth

The pandemic paralyzed every aspect of the world, including the architectural industry. As the Architecture, Engineering, and Construction (AEC) sector holds the majority of the market share, the global market was moderately impacted by the pandemic. The 3D visualization market remained somewhat functional as the professionals quickly adapted to the new situation and changed the way they operated. A new level of innovation drove designers due to the pandemic.

Moreover, players operating in the market were continuously engaged in adopting several business strategies, such as acquisitions of established firms, relevant partnerships, and collaborations with the aim of expanding their global reach. For instance,

  • November 2020: A 3D visualization company, Coohom, entered into a strategic partnership with Magicplan, which enables design professionals to develop floor plans using Augmented Reality (AR) technology efficiently.

3D Rendering and Visualization Software Market Trends

Integration of New-age Technologies in Existing 3D Tools is Accelerating the Demand for 3D Rendering Software Solutions

 As the world moves toward digitization, the audiences’ preferences have evolved drastically. To cope with this, players operating in the market have been investing in new-age technologies to harness the power of these technologies and cater to their end-users’ requirements. Incorporating these emerging technologies enhances the user experience and also develops the functionality of the 3D rendering and visualization software. The recent developments that showcase this are:

  • April 2023: Unity Software launched Unity Industry, which is a set of tools that include Unity Mars, Unity Enterprise, Industry Success, Unity Build Server, and Pixyz Plugin. These advanced toolsets are used by manufacturing, retail, infrastructure, and other industries to create and deploy interactive 3D experiences.

  • January 2023: NVIDIA unveiled several artificial intelligence research projects with the aim of speeding up the development of 3D worlds and the metaverse. This amalgamation enables creators across industries to unlock new opportunities with generative AI. 

Thus, technological advancements are driving the demand for 3D rendering and visualization software solutions in the coming years.

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3D Rendering and Visualization Software Market Growth Factors

Increasing Demand for Cost-efficient and Technologically Advanced 3D Rendering and Visualization Software Solutions to Speed Up Market Growth

The driving factors of the market include the increase in demand for cost-efficient and technologically advanced 3D rendering and visualization software solutions, user-friendly renderer interfaces, and real-time marketing. Companies that adopt visualization tools exhibit effective revenue growth due to the improvement of their sales as they present their products in compelling ways. These tools enable effective collaboration and communication between teams that provide heavy returns. The AEC sector has been at the forefront of adopting 3D rendering, modeling, and visualization tools. With these tools, end-users get to experience their project ideas in real time, thereby helping them make educated decisions before investing. Other industries have also recognized the importance of implementing 3D technology and are expected to accelerate the 3D rendering and visualization software market share in the coming years.


Lack of Technical Experts, Supporting Infrastructure, and High Costs Hamper Market Growth

The restraining factors of the market include a lack of technical experts and a lack of proper infrastructure across emerging economies. Although APAC and Latin American markets are expected to lead in the coming years, the lack of supporting technologies and equipment to function properly restrains the market growth. 3D rendering and visualization software solution providers across these regions have been continuously aiming to minimize these concerns. Moreover, the lack of appropriate supporting infrastructure leads to an increase in the cost of 3D rendering and visualization software solutions. Further, this adds to the challenges of the market. According to a study, over 61% of enterprises have challenges with visualization. This study was based on responses from 358 respondents and was published in March 2020.

3D Rendering and Visualization Software Market Segmentation Analysis

By Deployment Analysis

Growing Popularity of On-premise Solutions Bolstered Segment Growth

Based on deployment, the market is bifurcated into on-premises and cloud.

The market is dominated by on-premises deployment solutions, owing to the heavy adoption of animation and architectural visualization solutions by 3D artists.

However, the cloud segment is expected to flourish in the coming years. Technologies such as IoT, cloud computing, 3D printing, AR, VR, MR and AI witnessed expansion in 200. The integration of new-age technologies in traditional 3D rendering solutions is expected to attract several customers in the coming years.

By Application Analysis

Rapid Adoption of 3D Rendering Solutions among Enterprises for Product Design and Modeling Boosted Segment Expansion

Based on application, the market is divided into product design and modeling, animation, visualization and simulation, and others. The other applications include marketing and sales.

Product design and modeling applications dominated the market in 2022 owing to the huge demand from the AEC sector for 3D rendering software solutions.

However, the visualization and simulation segment is expected to grow with a remarkable CAGR in the coming years. The trend of new-age technologies, such as Machine Learning (ML), AI, AR, VR, and metaverse, is paving the way for advanced data visualization tools. In addition, the audience’s evolving preferences have been the primary reason for key players to develop products that enhance visualization and simulation requirements.

By Industry Analysis

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Increasing Demand for 3D Visualization Solutions across the Architecture, Engineering, and Construction Sector Propelled Segment Growth

 By industry, the market is divided into architecture, engineering, and construction, gaming & entertainment, healthcare, manufacturing & automotive, and others. The other industries include education.

The architecture, engineering, and construction segment dominated the market in 2022 due to the heavy adoption rate of 3D visualization solutions across the sector. These three industries (AEC) combine to form the largest marketplace for the global visualization and 3D rendering market. These sectors started using 3D technology to create 3D walkthrough animation and architectural visualization. The use of 3D technology changed the way end-users and 3D artists cooperated, interacted, communicated, and collaborated.

However, the gaming & entertainment sector is expected to grow with a remarkable trajectory in the coming years. The rapid growth of the entertainment and media industries is expected to contribute to the demand and importance of adopting 3D rendering and visualization software solutions.


The market has been divided into five key regions: North America, South America, Europe, the Middle East and Africa, and Asia Pacific.

North America 3D Rendering and Visualization Software Market Size, 2022 (USD Billion)

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North America dominated the market in 2022 due to its early adoption of visualization and 3D rendering solutions. The major reason driving the regional market share is the technological leadership of the U.S. and the growing demand for architectural visualization solutions across the real estate, construction, and engineering industries.

To follow this region, Europe ranks second in generating revenue for the market. The governmental push toward implementing 3D technology has majorly supported the market’s growth across the region. This regional growth heavily depends on the European Commission. The institution promoting the use of 3D technology is likely to accelerate the adoption of 3D rendering tools across its automotive and manufacturing sectors.

Asia Pacific is expected to grow at the highest rate over the forecast period. This region is considered among the emerging economies that are focused on prioritizing technological advancements and expanding internet reach. These factors favor the growth of the market. China and India are propelling the region’s position in the overall market due to their dominance in the manufacturing and automotive sectors.

Moreover, the MEA and South America have been witnessing slower adoption than other regions in the market. However, the inclination of colossal market players to expand across these regions and technological advancements contribute to the factors that are expected to accelerate their regional share of the market.

List of Key Companies in 3D Rendering and Visualization Software Market

Companies Engage in Strategic Business Operations Leads to Healthy Market Growth

With the aim of expanding their expertise in the market, leading players have been strategically partnering with relevant partners and firms. Moreover, these leading players have been continuously engaged in acquiring established firms to expand their global and customer reach. Along with this, the small-scale providers of the 3D rendering software market have been raising funds to upscale their product expertise and further expand their global reach.

List of Key Companies Profiled:


  • September 2022: Autodesk introduced a more flexible and affordable version of Maya, Maya Creative. With this new launch, the company makes access to professional 3D tools and content creation more accessible for artists at smaller business fronts. The features of Maya Creative include animation, modeling, rigging, and rendering tools for T.V., film, and game development. It also includes the complete toolset of the traditional Maya.

  • September 2022: Tech Soft 3D completed the acquisition of Redway3D, specializing in the development of REDsdk, a tool that offers enhanced photo-realistic and real-time rendering expertise. This acquisition marks a new goal of the company’s aim to speed up product development, expand geographic reach and enhance its product portfolio by engaging in strategic business operations.

  • May 2022: Chaos completed the acquisition of CGarchitect, which caters to online architectural visualization end-users. With this, the company is making all accounts free, opening up a few of the site’s features to help customers bolster their careers effectively.

  • July 2021: Unity completed the acquisition of Interactive Data Visualization, Inc., which specializes in providing SpeedTree, an end-to-end suite of vegetation modeling and environment creation tools. With this acquisition, the company expects to cater for customers for their visual effects, architecture, games, and real-time simulation requirements.

  • March 2020: Enscape unveiled Enscape 3.0, which is a new version of the company’s rendering software. This new solution provides a well-crafted user interface and improves performance.


An Infographic Representation of 3D Rendering Software Market

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Our global 3D rendering and visualization software market research report covers a detailed analysis of the market, focusing mainly on primary aspects such as key market players, several product types, and their real-time applications. In addition, the report highlights key industry developments and offers insights into the current market trends. Besides, the report also discusses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 19.9% from 2023 to 2030


Value (USD Billion)
















By Deployment

  • On-premises

  • Cloud

By Application

  • Product Design and Modeling

  • Animation

  • Visualization and Simulation

  • Others (Marketing and Sales)

By Industry

  • Architecture, Engineering, and Construction

  • Gaming & Entertainment

  • Healthcare

  • Manufacturing & Automotive

  • Others (Education)

By Region

  • North America (By Deployment, Application, Industry, and Country)

    • U.S.

    • Canada

    • Mexico

  • South America (By Deployment, Application, Industry, and Country)

    • Brazil

    • Argentina

    • Rest of South America

  • Europe (By Deployment, Application, Industry, and Country)

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Russia

    • Benelux

    • Nordics

    • Rest of Europe

  • Middle East and Africa (By Deployment, Application, Industry, and Country)

    • Turkey

    • Israel

    • GCC

    • North Africa

    • South Africa

    • Rest of the Middle East & Africa

  • Asia Pacific (By Deployment, Application, Industry, and Country)

    • China

    • Japan

    • India

    • South Korea

    • ASEAN

    • Oceania

    • Rest of Asia Pacific

Frequently Asked Questions

The market is projected to reach USD 9.58 billion by 2030.

The market is projected to grow at a CAGR of 19.9% during the forecast period.

The architecture, engineering, and construction industry segment is expected to lead the market.

Increasing demand for cost-efficient and technologically advanced 3D rendering and visualization software solutions drive market growth

Unity Software Inc., Adobe Inc., Autodesk Inc., Blender Foundation, Lumion, Maxon Computer GmbH, Pixar, Chaos (Enscape), The Foundry Visionmongers Limited, Corel Corporation, and Dassault Systemes are the top players in the market.

North America held the highest market share in 2022.

By industry, the gaming & entertainment segment is expected to grow with a remarkable CAGR during the forecast period.

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