"Market Intelligence that Adds Flavour to Your Success"

A2 Milk Market Size, Share & Industry Analysis, By Form (Liquid and Powder), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others), and Regional Forecast, 2024-2032

Last Updated: May 06, 2024 | Format: PDF | Report ID: FBI103212

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global A2 milk market size was valued at USD 2.24 billion in 2023 and is projected to grow from USD 2.48 billion in 2024 to USD 5.91 billion by 2032, exhibiting a CAGR of 11.45% during the forecast period.


The global COVID-19 pandemic has been unprecedented and staggering, with A2 milk experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 9.89% in 2020 as compared to 2019.


Cow's milk includes the A2 type of beta-casein protein rather than the more common A1 protein typically found in regular milk that does not have the proteins at risk of causing some disease. It is a rich source of omega-3 fatty acids that help the human body's growth and development. Nowadays, the expanding income levels and the rising awareness concerning the nutritional benefits of the product have boosted the market's growth globally.


The COVID-19 pandemic has negatively affected the supply chains of the market. The sudden lockdown in several countries has influenced raw material supply for manufacturing, packaging, and delivery. As a result, the global market has disrupted the entire supply chain. In addition, the demand for dairy products has also decreased due to the severe impact of COVID-19 on various channels. The present situation of the global market is shown to be stable due to continuous efforts of key players and manufacturers. In the present context, the global market is projected to account for higher industry revenue in the coming years.


A2 Milk Market Trends


Growing Consumer Health Awareness Leading to Increased Consumption of A2 Grade Milk


The trend of eating nutritious and healthy food is increasing among consumers across all regions. Dairy products, such as milk and yogurt, are considered one of the most consumed foods worldwide. Milk is consumed largely, as it is considered as a healthy and nutritious product. But, there is an increasing number of people who cannot consume milk and milk products due to lactose intolerance and other health-related problems. The availability of products, for example, A2 grade milk makes it easier for people with lactose intolerance to use these products without any discomfort. Moreover, A2 grade milk is a rich source of calcium, proteins, vitamins, and minerals; and the structure of A2 protein is more similar to human breast milk as well as milk from sheep, buffalo, and goats.


Request a Free sample to learn more about this report.


A2 Milk Market Growth Factors


Growing Number of Diseases with Excessive Consumption of A1 Milk to Boost Market Growth


The benefits of milk on human health is well known in all parts of the world. However, there is a shift in consumption of milk, owing to the availability of multiple options. Cow milk is considered healthy among different milk options, and consists of two major proteins such as A1 and A2. A1-based milk or A1 milk is obtained from cows of Western origin that produce large quantities of milk. The high production of A1 milk further leads to large availability and high consumption. The high utilization of A1 milk leads to health issues such as cognitive disorders and histamine in children; and obesity, heart disease, and diabetes in other age groups of the population. Thus, the health benefit of A2 milk over the negative impact of excessive consumption of A1 milk propels the A2 milk market growth.


Increasing Product Application in Infant Formulae Boosting the Market Growth


A2 grade milk is considered healthy for infants as it helps to boost the immunity and provides essential nutrients required for the proper growth and development of infants. In addition, A2 protein is present in mother’s milk, and thus A2 grade milk is thought to be equivalent to mother’s milk. Thus, this type of milk and its allied products are increasingly used in infant formulae as the A2 beta-casein protein is similar to that found in breast milk. Also, numerous manufacturers are utilizing A2 beta-casein milk for making infant food. Several novel infant food products are being launched every year by various producers, surging the product demand.


RESTRAINING FACTORS


High Prices May Hamper the Market Growth


Cows of Indian origin produce A2 milk; however, the production of A2 milk per cow is less. Thus, this creates the gap between supply and demand. The gap in supply and demand of A2 grade milk further leads to rise in prices of the final product, making the A2 type of milk costlier than A1 milk. The nutritious nature of A2 grade milk also increases its overall value leading to its increased application in dietary products.                                                                                             


Several years back, cows were involved in the domestication process. As a result, cows produced A1 milk. Cows that produce A1 milk are likely to have more quantity than A2 beta-casein milk. As a result, most companies began to sell A1 milk so that milk can be made available to the public at an affordable price. Hence, the price of A2 is higher than regular A1 milk.


Many developing countries in Asia Pacific, Middle East & Africa, and South America region, such as Pakistan, Bangladesh, Niger, Liberia, Colombia, and Peru, do not have enough and secure access to milk and other dairy products. Consumers living below the poverty line and in lower income groups cannot afford the luxury of buying high-quality food products. For the lower income group customers, access to food is most important, not the luxury of consuming high-quality milk. Even when government authorities distribute milk and dairy products to these income groups via campaigning or schemes, their preference is aimed at A1 milk and not at A2 milk. These factors keep the customers away from the A2 milk and raise awareness about its health benefits, making the market growth challenging in developing countries.


A2 Milk Market Segmentation Analysis


By Form Analysis


Liquid Hold Largest Market Share Owing to its High Rate of Convenience and Consumption


The liquid segment holds the most significant A2 milk market share on account of being more convenient. It helps consumers derive maximum nutrients such as vitamins, minerals, proteins, and calcium. These vitamins support maintaining the health of the nervous system. Fresh A2 milk also entails more phosphorus and selenium than powdered milk. The natural flavor and gentle taste of liquid A2 beta-casein milk surge consumption, driving the market growth.


To know how our report can help streamline your business, Speak to Analyst


By Distribution Channel Analysis


Supermarkets and Hypermarkets Segment to Hold Largest Market Share Due to Varied Range Available


The supermarkets and hypermarkets segment accounted for the most considerable revenue share in 2021. The primary factors driving the segment growth are the availability of a wide range of products in stores and the rise in supermarkets and hypermarkets. Supermarkets and hypermarkets have controlled temperature shelves for dairy-based products to avoid spoilage. Consumers find it convenient to purchase everyday needs at lower prices in such stores, which is expected to drive the segment growth significantly in the coming years. Additionally, the online segment is anticipated to ascend at the fastest CAGR over the forecast period due to the convenience offered by these distribution channels. Moreover, the growing internet usage for shopping, reduction in lead time, higher convenience, and more discounts are the crucial factors driving the sales of the market through online stores.


REGIONAL INSIGHTS


Asia Pacific A2 Milk Market Size, 2023 (USD Million)

To get more information on the regional analysis of this market, Request a Free sample


Asia Pacific accounted for the largest market share in 2021 and is anticipated to witness substantial gains over the A2 milk industry forecast period. The region is considered a prominent market due to growing awareness concerning the benefits of A2 beta-casein milk in developing countries such as China and India. Moreover, the product is produced mainly in the Asia Pacific region due to the presence of A2 breed cows and the increasing demand for dairy products in the region.


To know how our report can help streamline your business, Speak to Analyst


The European region is expected to be a significant market due to the highly developed dairy industry. The growing use of A2 grade milk in bakery and confectionery products in Germany, the U.K., and France is also expected to boost the product demand in the anticipated period. The region is expected to exhibit robust growth due to the dairy sector's continuous research and development activities.


With increasing cases of lactose intolerance in North America, there has been a rising demand for the product in the region. Moreover, increased innovations and research and development activities in the market are also driving the market. The easy availability of A2 beta-casein milk and widening distribution channels, including supermarkets and hypermarkets are also aiding the market growth in the region.


List of Key Companies in A2 Milk Market


Companies to Focus on the Growth in their Production Capacity to Meet the Global Demand


Major companies have established their dominance in the market by higher integration throughout the value chain. Key companies include GCMMF, the A2 Milk Company, Vinamilk, Freedom Foods Group, Vedaaz Organics Pvt. Ltd, Nestle S.A., and Ripley Farms.


LIST OF KEY COMPANIES PROFILED:



KEY INDUSTRY DEVELOPMENTS:



  • July 2023: “A Greener World (AGW)” Nonprofit certifier of food products has announced that The a2 Milk Company’s Grassfed a2 Milk 2% Reduced Fat Milk and Grassfed a2 Milk Whole Milk are Certified Regenerative by AGW. This certification offers an assurance of sustainability and regeneration, measuring benefits for water, soil, air, infrastructure, biodiversity, social responsibility and animal welfare.

  • April 2023: One of the popular names in the U.S. A2 milk industry, “The A2 Milk Company”, expanded its product line into grass-fed milk with the launch of two new products. The company launched “A2 Milk Grassfed 2% Reduced Fat Milk” and “The A2 Milk Grassfed Whole Milk” through major U.S. retailers.

  • August 2022: “SwadeshiVIP”, an Indian brand in the A2 cow milk industry launched one-of-a-kind A2 Shishu milk focusing specially at infants and kids. A2 milk products are enriched with A2 beta-casein protein and are a great source of calcium.

  • March 2020: The A2 Milk Co. Ltd announced an agreement with the Canadian Agrifoods Cooperative for the production, distribution, sales, and marketing of milk in Canada.

  • November 2019: Nestle China extended its A2 grade milk product portfolio for the elderly, YiYang YiChang, to capitalize on the increasing demand among consumers.


An Infographic Representation of A2 Milk Market

To get information on various segments, share your queries with us



REPORT COVERAGE


The research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, form, and leading distribution channels of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market in recent years.


To gain extensive insights into the market, Request for Customization


Report Scope & Segmentation






































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Unit



Value (USD Billion)



Segmentation



By Form



  • Liquid

  • Powder


By Distribution Channel



  • Supermarkets and Hypermarkets

  • Convenience Stores

  • Online Retail

  • Others


By Geography



  • North America (By Form, By Distribution Channel, By Country)

    • U.S. (By Distribution Channel)

    • Canada (By Distribution Channel)

    • Mexico (By Distribution Channel)



  • Europe (By Form, By Distribution Channel, By Country)

    • U.K. (By Distribution Channel)

    • Germany (By Distribution Channel)

    • France (By Distribution Channel)

    • Italy (By Distribution Channel)

    • Spain (By Distribution Channel)

    • Rest of Europe (By Distribution Channel)



  • Asia Pacific (By Form, By Distribution Channel, By Country)

    • China (By Distribution Channel)

    • India (By Distribution Channel)

    • Australia (By Distribution Channel)

    • Japan (By Distribution Channel)

    • Rest of Asia Pacific (By Distribution Channel)



  • South America (By Form, By Distribution Channel, By Country)

    • Brazil (By Distribution Channel)

    • Argentina (By Distribution Channel)

    • Rest of South America (By Distribution Channel)



  • Middle East & Africa (By Form, By Distribution Channel, By Country)

    • UAE (By Distribution Channel)

    • South Africa (By Distribution Channel)

    • Rest of Middle East & Africa (By Distribution Channel)








Frequently Asked Questions

Fortune Business Insights says that the market value was USD 1.84 billion in 2021 and is projected to reach USD 4.27 billion by 2029.

Growing at a CAGR of 11.45%, the market will exhibit steady growth in the forecast period (2024-2032).

The liquid segment is expected to be the leading segment based on form in the global market during the forecast period.

Growing number of diseases with regular milk is a key factor driving the market.

The A2 Milk Company, PROVILAC, Vedaaz Organics Pvt. Ltd., Vinamilk, and Freedom Foods Group are a few key players operating in the market.

Asia Pacific is expected to hold the highest market share.

Supermarkets and hypermarkets distribution channel is expected to grow at a faster rate.

Increasing product application in infant formulae is driving the market.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 150

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X