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Adaptive content publishing industry offers digitalized learning content for the students, educational institutes, educators and other learners. The content publishers are transforming textual data into online digital content to provide easy access to learning. The universities are collaborating with the content publishers to provide enhanced adaptive learning for the students. The growing collaboration between education institutes and the publishers is likely to drive the market. Apart from the university courses, the content publishers offer personalized learning courses such as skill development, language learning, coding courses, and more. This is expected to drive the demand for adaptive content publishing industry. The industries are highly adopting the structured and adaptive content for training and development of employees. This is likely to drive the market growth during the forecast period.
The COVID-19 pandemic is expected to impact the adaptive content publishing industry market positively. The temporary closure of schools, colleges and institutes has forced the institutes to adopt online education practice. This has made publishers to focus on providing adaptive courses based on the educational institutions recommended syllabus. For instance, in August 2020, DreamBox Learning launched a new feature in its math online program to support hybrid and virtual school models in this crises. The company offers 2D and 3D geometric topics to support teachers in virtual classroom.
Key Market Driver -
• Growing demand for online courses is likely to drive the adaptive content publishing industry market • COVID-19 impact is expected to boost the adoption of adaptive content publishing in the forecast period
Key Market Restraint -
• High initial cost is likely to challenge the market growth
Some of the key players in the global adaptive content publishing industry market are Cambridge University Press, DreamBox Learning, Thomson Reuters, Hachette Livre, Cengage Learning, John Wiley and Sons, McGraw-Hill Education, Mcmillan, Oxford University Press, Pearson Education, among others. The companies are highly focusing on delivering learning courses as per the structured syllabus. The key players are collaborating with different education institutes to offer syllabus based content to the leaners. The companies are offering new learning features and tools to support the education industry during the COVID-19 crises.
North America is expected to dominate the adaptive content publishing industry market during the forecast period. The growing adoption of online education at home and educational institutes is driving the market growth in the region. Being an early technology adopter, the US is expected to gain traction during forecast period. According to the Babson Survey Research Group in 2018, the enrollment for online learning courses has been increased by 5% across the US education industry. Similarly, according to the US education data organization report, in 2019, 48% of 4-year schools increased the budget for online learning. This is expected to drive the market growth. Europe is likely to gain rapid growth owing to increasing demand for distant higher education in the region. According to European Association of Distance Teaching Universities (EADTU), 500 European institutes are focusing on offering more of distant learning courses.
Asia Pacific is also witnessing steady growth in adaptive content publishing industry market. In China, the demand for online content learning has gain rapid demand post the COVID-19 outbreak. The government are imposing various regulations and policy to support the online learning culture. China has launched national cloud learning platform for the students across the country. Middle east and Africa are witnessing significant growth during the forecast period. The higher educational institutes in GCC are adopting for distant learning courses, which is likely to boost the demand for adaptive content publishing industry. Similarly, Latin America is also steadily adopting the adaptive learning solutions.
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