AI-Driven Nudges Market Size, Share, and Industry Analysis, By Enterprise Type (Small & Medium Enterprises (SMEs) and Large Enterprises), By Industry (BFSI, IT & Telecom, Healthcare, Government, Retail & E-commerce, Tourism & Travel, and Others), and Regional Forecast, 2025-2032

AI-driven nudges refer to interventions or prompts designed to influence behavior or decision-making using artificial intelligence techniques. The AI-powered nudges are often subtle, aiming to steer individuals toward certain choices or actions without restricting their freedom of choice. The effectiveness of AI-enabled nudges lies in their ability to integrate data analytics and machine learning to provide timely and relevant suggestions tailored to individual preferences and behaviors. The AI-enabled nudges are used among various applications such as social media, e-commerce solutions, and business productivity tools to make proper decisions by users or behaviors in a positive way.

• According to Perceptyx, 96% of nudge users report that they have experienced a positive behavioral change in their organization's operational process, whereas 40% of organizations have experienced an increase in manager performance ratings due to increased usage of AI-driven nudges.

Increasing usage of AI-enabled nudges in the e-commerce and retail sector helps to enhance team member performance and boost business productivity, which is significantly used to optimize conversion rates. The growing demand for AI-driven nudges in different industrial sectors leads to leveraging various behavioral economics principles. AI-nudges aims to deliver timely suggestions, reminders, and detailed insights that assist users in making informed decisions. These factors aim to drive the market's growth over the forecast period.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by the Key Players
• Consolidated SWOT Analysis of Key Players

Analysis by Industry

By industry, the market is classified into BFSI, IT & telecom, healthcare, government, retail & e-commerce, tourism & travel, and others.

Rising usage of AI-driven nudges, along with leveraging advanced machine learning (ML), artificial intelligence (AI), and behavioral science technology, helps retailers to make informed, better, and objective decisions about investment. These nudges help retailers deliver value-added services with increased engagement and satisfaction to customers across the globe.

The AI-driven nudges, which work as cybersecurity nudges among various industry verticals, help customers make better security decisions when visiting websites that encounter phishing attempts, harmful content, frequent cyber-attacks, or outdated software. The AI-based nudges aim to analyze the huge volume of data to provide personalized recommendations for durable and sustainable products.

• For instance, Aviso AI Customer Care Nudges helps companies obtain deeper data insights into customers' understanding by giving them access to real-time customer data. This helps companies identify issues and optimize their operational processes.

These are the key factors that boosted the adoption of AI-driven nudges across the retail and e-commerce sectors over the forecast period.

Regional Analysis

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The global AI-driven nudges market is distributed into five regions: North America, South America, Europe, Asia Pacific, and the Middle East & Africa. Integrating AI capabilities with AI-driven nudges helps enhance personalization and can aim to deliver deep behavioral insights to users for better decision-making processes. The rising usage of e-commerce applications across countries, such as the U.S. and Canada, due to the tremendous growth of the e-commerce sector drives the market growth in North America.

Growing usage of AI-driven nudges helps to encourage live-optimal employee performance by delivering prework training. The timely pieces of advice provided by AI-powered nudges help bring innovation in AI-driven employee engagement with identified strengths and weaknesses, enhance sales performance, and deliver a better customer experience.

Similarly, different industry verticals across countries, such as India, China, Japan, and South Korea, use AI and ML algorithms to analyze a large volume of data based on individual behavior to identify the data patterns used to predict the customer’s future behavior. This is the key factor aiming to boost the demand for AI-driven nudges in the Asia Pacific region over the forecast period.

The distribution of the global AI-driven nudges market by region of origin is as follows:

• North America – 41%
• South America – 8%
• Europe – 24%
• Middle East & Africa – 10%
• Asia Pacific – 17%

Key Players Covered

The key players in this market include Kennect, Nudge.ai, Perceptyx, Inc., Nudgyt, Mesh, Inc., Larky, Nudge Security, Lirio, Inc., and Aviso.

Key Industry Developments

• March 2024: Larky, a fintech platform provider, launched new AI-driven nudge Assist functionality in its platform. This new feature uses the capabilities of OpenAI’s ChatGPT to make the push notification generation process effective and easy, simplifying the message generation process.
• July 2021: Lirio Inc. unveiled Precision Nudging Solution, an AI-powered behavioral science solution for medical and wellness-providing centers that significantly helps people schedule, encourage, and attend wellness visitor appointments with their healthcare service providers.