AI in Social Media Market Size, Share, and COVID-19 Impact Analysis, By Technology (Machine Learning & Deep Learning and Natural Language Processing), By Application (Customer Experience Management, Sales and Marketing, Image Recognition, Predictive Risk Assessment, and Others), By Enterprise Type (Small and Medium Enterprises and Large Enterprises), By End-user (BFSI, Retail & E-commerce, Manufacturing, Government & Defense, Energy & Utilities, IT & Telecom, Education, Healthcare, and Others), and Regional Forecast, 2024-2032

Artificial Intelligence (AI) is the simulation of human intelligence tactics via way of means of machines, particularly laptop systems. Social media has become an essential component of many people’s lives. AI is one of social media's most important aspects. Several social media platforms need it for face and image searches, implying better relationships with individuals, text mining, obtaining complex data, and several other things.

AI is emerging everywhere nowadays, and social media is one such domain which is being rapidly disrupted by AI development. There are different ways in which AI is transforming the social media market such as slack bots, facial recognition, text mining, and marketing automation. AI is introduced in various social media platforms. For instance,

• Facebook has various features such as deep learning, deep text, and face recognition. It has also been introduced on Twitter and Instagram, both with unique features.


• Snapchat has the power of computer vision, an AI technology to track customer traits and use overlay filters that move in real-time according to user’s faces.

Increasing demand for smart cities and smart homes in developing countries, use of AI-enabled smartphones, and adoption of AI technology in various applications in social media are the major factors driving the growth of the market. Additionally, an increase in investment from e-commerce companies that use AI technology to recommend personalized products on social media user profiles is boosting the market growth. However, lack of AI experts and slow digitization in emerging economies are the major factors restricting the AI in social media market growth.

Impact of COVID-19 on the AI in Social Media Market

The market has been positively impacted due to the outbreak of COVID-19. Several commercial enterprises, industries, and companies partially shut down their operations due to the imposition of lockdowns. The lockdowns in the region compelled people to work from home to mitigate the threat of COVID-19. By employing advanced technologies of AI and deep learning, social media was exploited to its full potential in tracking the spread of the virus. Owing to the lockdown imposed in several nations, a surge in social media activity is being noticed as majority of people are looking to social media for the latest updates on the virus. In this situation, social media influencers play a significant role in convincing people to exercise social distancing measures suggested by governments.

Therefore, social media and networks play a vital role during the COVID-19 outbreak by acting as a tracking tool, tackling misinformation hazards, making awareness through information hubs, and providing emotional aid during self-isolation. Therefore, by integrating technological advances in the health sector and social media platforms, we can efficiently contribute to health communication to combat the pandemic in a more prepared and organized way.

Key Insights

The report will cover the following key insights:

• Micro & macroeconomic indicators


• Drivers, restraints, trends, and opportunities


• Business strategies adopted by the players


• Impact of COVID-19 on the AI in social media market


• Consolidated SWOT analysis of key players

Analysis by Technology

Based on technology, the market has been studied for machine learning & deep learning and natural language processing. Machine learning & deep learning segment is the fastest-growing segment of the global AI in the social media market as it determines data patterns using AI, Big Data, and analytics from unstructured data generated on social media. The use of machine learning and deep learning technology in self-learning services and automation of social-media applications will support the growth of this technology.

Regional Analysis

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The global AI in the social media market has been studied across North America, Europe, Asia Pacific, the Middle East & Africa, and South America. North America holds maximum share in the social media market due to increased adoption of smart innovations and greater emphasis on technological advancement, especially in the region's developed markets.

Additionally, the U.S. is one of the biggest markets for AI based solutions in this region. In this region, enterprises and government have adopted AI in social media technologies to provide better customer experience. Furthermore, increasing focus on customer relationship management and rising usage of social media for advertising along with customer-oriented marketing strategies offering virtual assistance are driving the market growth.

However, the Asia Pacific market is projected to witness significant growth over the forecast period due to rising demand from various industry verticals such as retail, media & entertainment, healthcare, Transportation & Logistics (T&L), Banking, Financial Services and Insurance (BFSI), and others. Moreover, the increasing penetration of smartphones and high internet usage rates have further driven the regional growth.

The distribution of the global AI in social media market by region of origin is as follows:

• Asia Pacific – 26%


• North America – 49%


• Europe – 16%


• Middle East and Africa – 6%


• South America – 3%

Key Players Covered

The key players in the market include IBM Corporation, Microsoft Corporation, Facebook Inc., Adobe System Incorporated, Google LLC (Alphabet Inc.), Clarabridge Inc., Amazon Web Services Inc., HootSuite Media Inc., Crimson Hexagon Inc., Meltwater News US Inc., and others.

Segmentation

Key Industry Developments

• January 2023: Emplifi, a customer experience platform provider, launched Emplifi AI Composer. It is a solution that generates publishable social media copy that help brands improve efficiencies across social platforms. The new feature is integrated within Emplifi Social Marketing Cloud and supports the OpenAI GPT-3 framework.


• October 2022: Cretorial launched an Enterprise Version of its AI-powered app. It streamlines social media creation for millions of MSMEs and SMBs. The desktop and app version offers internet users a one-stop solution for content and creative ideas.