AI PCs Market Size, Share, and Industry Analysis By Product (Desktop & Notebooks and Workstations); By Operating System (Windows, MacOS, and Chrome OS); By Application (Gaming, Media & Entertainment, Healthcare, IT & Telecommunication, Consumer Electronics, and Others); and Regional Forecast till 2025-2032

The global AI PCs market is expanding rapidly with the integration of AI processors and intelligent software into consumer and enterprise-grade computers. AI PCs, also known as AI-enabled or smart PCs, are personal computers integrated with AI capabilities designed to improve user experience and productivity through advanced machine learning algorithms and data analysis. These AI capabilities enable PCs to learn user preferences, conduct predictive analysis, automate routine tasks, and enhance security through biometric authentication and behavioral pattern recognition.

The growth of the market is primarily fueled by sectors that demand advanced data analysis, high-performance computing, and tailored user experiences, notably in business, education, healthcare, and gaming.

• According to industry experts, in November 2024, the growing impact of AI on the global PC market highlighted the increasing demand for AI-integrated devices. With AI becoming central to industries such as healthcare, education, and business, there is a rising need for PCs capable of handling complex tasks such as data processing, AI model development, and automation.

Impact of AI on the AI PCs Market

Artificial Intelligence (AI) significantly transforms the functionality and appeal of AI PCs by adding layers of personalization, automation, and creativity. For instance,

• Industry experts estimates that AI-related semiconductor sales could reach USD 67 billion by 2025, comprising approximately 20% of the total computer chip demand.

Traditional AI enables features such as predictive maintenance, intelligent system management, real-time threat detection, and user-specific customization. Generative AI introduces more advanced capabilities such as language generation, content creation, and real-time problem-solving. This empowers users to interact with PCs in conversational ways, produce creative content, and automate complex workflows, enhancing productivity. It broadens the scope of tasks users can accomplish independently, creating a more adaptable and efficient digital experience across sectors, including education, media, healthcare, and business.

AI PCs Market Driver

Advancements in Automation and Personalization Drive Market Growth

The increasing demand for automation and personalization enables PCs to better adjust to user needs and improve everyday tasks. Advancements in hardware, including AI-optimized processors and neural processing units (NPUs), facilitate quicker and more efficient machine learning tasks directly on the device, enhancing processing speeds and enabling real-time adjustments to system performance. These advancements enable AI PCs to handle tasks such as predictive text, automatic file organization, and power management autonomously, streamlining workflows and minimizing the need for manual intervention. The integration of AI-powered hardware and software enables dynamic task management, resource optimization, and tailored user experiences.

AI PCs Market Restraint

High Costs and Privacy Concerns May Impede the Market Growth

The AI PCs market encounters several significant challenges, especially the high costs and privacy issues linked to the incorporation of advanced AI technology. The high costs from the requirement of specialized hardware, AI chips such as GPUs and TPUs, and advanced software raise the price of AI-enabled PCs in comparison to standard models. Furthermore, privacy concerns pose a significant challenge, as AI-powered systems rely on ongoing data collection to tailor and enhance user experiences. AI PCs also monitor and assess sensitive user behaviors or biometric information, which could become a potential security risk if not adequately protected. These concerns may discourage consumers from adopting AI PCs.

AI PCs Market Opportunity

Integration with IoT Presents a Significant Opportunity for Market Growth

As IoT devices become more widespread across various industries, including smart homes, wearables, industrial sensors, and healthcare equipment, AI-enabled PCs are set to function as central hubs for overseeing and processing the data generated by these interconnected devices. By integrating with IoT, AI PCs can optimize workflows, enhance decision-making, and provide real-time analytics. Additionally, the growth of IoT-driven automation across various industries presents a significant opportunity for AI PCs to serve as a central interface, enhancing user interaction, optimizing system performance, and boosting operational efficiency.

• In November 2024, NVIDIA announced plans to enter the AI PC market in 2025 with its Arm-based CPU, aiming to compete with established players such as Intel, Qualcomm, and AMD.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Impact of AI on the Global AI PCs Market
• Consolidated SWOT Analysis of Key Players

Analysis by Product

Based on product, the market is subdivided into desktop & notebooks and workstations.

The desktops & notebooks segment leads the AI PCs market due to their affordability, versatility, and ability to cater to a wide range of use cases, which are the primary choice for consumers and businesses. AI-powered desktops and laptops enable the smooth integration of features such as voice recognition, predictive resource optimization, enhanced security, and automation, which enhance the overall user experience. Moreover, the widespread adoption across households, schools, and small to medium-sized businesses drives the segment growth.

• In November 2024, ONERugged introduced a new line of AI-powered rugged notebooks and tablets designed for industrial use, incorporating Intel Core Ultra processors and advanced AI capabilities. They support real-time AI applications such as predictive maintenance and data-driven diagnostics, enhancing operational efficiency in industrial settings.

The workstations segment is expected to experience the highest CAGR during the forecast period, driven by the increasing demand for high-performance computing in industries that rely on AI for complex simulations, research, and data processing. AI-powered workstations are high-performance computers tailored for professionals in industries that demand intensive computational power. These systems are engineered to process large datasets, run complex simulations, and support resource-demanding applications. Although workstations typically involve a higher initial investment, the growing adoption of AI technologies in specialized industries makes them essential for many professionals, driving their rapid expansion in the AI PCs market.

Analysis by Operating System

Based on operating system, the market is segmented into Windows, MacOS, and Chrome OS.

The windows operating system segment dominates the market due to its widespread adoption in consumer and enterprise sectors. Windows offers great flexibility, supporting a wide variety of AI applications, including data analytics and productivity tools. Its compatibility with diverse hardware configurations allows it to integrate effortlessly with the expanding ecosystem of AI technologies.

The ChromeOS segment is expected to experience the highest CAGR during the forecast period, driven by the increasing adoption of cloud-based services, educational use cases, and the growing reliance on affordable AI-powered devices for remote work and learning. Its emphasis on lightweight, affordable solutions, along with the integration of Google's AI tools, makes it an appealing choice for consumers and organizations seeking straightforward, efficient, and secure devices.

Analysis by Application

On the basis of application, the market is subdivided into gaming, media & entertainment, healthcare, it & telecommunication, consumer electronics, and others.

The gaming segment leads the market due to the growing demand for high-performance gaming experiences and advanced graphics rendering. AI in gaming goes beyond basic gameplay mechanics as it reshapes how players engage with the game world, influences the generation of environments, and alters the behavior of non-playable characters (NPCs). Furthermore, AI in gaming also fuels the growth of eSports and virtual reality (VR) gaming by providing more complex and responsive gaming environments.  For instance,

• The gaming industry is experiencing a shift toward cross-platform compatibility, with nearly 70% of gamers using multiple devices and 50% expressing interest in improved accessibility. Additionally, 95% of game development studios with over 50 employees are actively working on cross-platform games.

The consumer electronics segment is projected to experience the highest CAGR during the forecast period, driven by the increasing demand for smart and personalized devices. AI PCs in consumer electronics are key in improving the user experience by offering customized features such as voice assistants, facial recognition, and machine learning-driven predictive behaviors. The adoption of AI in consumer electronics extends beyond personal computers to smartphones, tablets, and smart home devices. Advancements in AI hardware, such as efficient processors and chips, make consumer electronics more affordable, broadening access to a larger audience.

Regional Analysis

To gain extensive insights into the market, Download for Customization

Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America dominates the market due to its technological leadership, established infrastructure, and strong consumer and enterprise demand for advanced computing solutions. The region’s focus on security, automation, and digital transformation across sectors such as healthcare, finance, and education fuels the demand for AI-powered devices.

The Asia Pacific market is expected to exhibit the highest CAGR during the forecast period, driven by the region’s rapid digitalization and significant investments in AI technology. The presence of leading hardware manufacturers, combined with government initiatives supporting AI innovation, positions the region for substantial growth. Furthermore, the expanding middle class, improved technological infrastructure, and the rising integration of AI into daily computing fuel the region's strong growth trajectory.

Key Players

The key players in this market include,

• Apple Inc. (U.S.)
• Dell Inc. (U.S.)
• HP Development Company, L.P. (U.S.)
• Lenovo (China)
• ASUSTek Computer Inc. (Taiwan)
• Intel Corporation (U.S.)
• Advanced Micro Devices, Inc. (U.S.)
• NVIDIA Corporation (U.S.)
• Acer Inc. (Taiwan)
• Microsoft (U.S.)
• Fujitsu (Japan)
• Huawei Technologies Co., Ltd. (China)
• Super Micro Computer, Inc. (U.S.)
• Lambda, Inc. (U.S.)

Key Industry Development

• In November 2024, Lenovo unveiled a new range of hybrid AI-powered laptops, including the Lenovo ThinkPad X1 2-in-1 Gen 10 Aura Edition. The ThinkPad X1 features several AI-driven capabilities, including Copilot+ AI by Microsoft, smart mode, smart share, and smart care, alongside up to 18 hours of battery life.
• In November 2024, MSI introduced two new AI-powered PCs, the prestige 13 AI+ Evo and the Stealth A16 AI+, designed to boost productivity and creativity for professionals, creators, and gamers. Both models leverage Microsoft’s Copilot+ AI assistant, which learns from users’ habits to streamline workflows, automate tasks, and enhance productivity.
• In October 2024, HP introduced its first AI-powered 2-in-1 PC, the OmniBook Ultra Flip, tailored for creative professionals such as video editors and graphic designers. Equipped with Intel’s Lunar Lake processors, the device can perform up to 48 trillion operations per second and boasts a 14-inch OLED display with a 2.8K resolution.