Cycling Apparel Market Size, Share & Industry Analysis, By Product ( Professional, Amateur ), By Type ( Jersey, Gloves, Jackets, Others ), By End-User ( Male, Female ) and regional Forecast, 2024-2032

Nowadays cycling apparel is gaining an increasing appreciation due to its beneficial characteristics such as drawing out moisture away from the body, ability to reduce air resistance, and its stretch-ability, among others. The growing popularity of cycling tournaments across the globe has increased the usage of cycling apparel and has helped to attract more people to the cycling world. Furthermore, the increasing introduction of cycling activity to children at a very young age is also boosting the market growth. Additionally, manufacturers are also coming up with novel apparel for kids to cater to its increasing demand. Moreover, the popularization of cycling at tourist hotspots around the world upsurges product sales as it is an exciting activity for tourists to explore those places through cycling.

Additionally, the innovation of luminous smart cycling apparel is also acting as a great opportunity for the growth of the market. This apparel will be able to help avoid accidents that could happen at night as it has the ability to shine in the darkness.

The growing adoption of cycling as a hobby or an exercising medium to stay fit and healthy acts as one of the driving factors for the market growth. Rising sports-related promotions like BMX, cycle speedway, and mountain biking on television, print media, and social media also assist to increase the purchase of the apparel. For instance, the UCI Mountain Bike World Championships which is being held since 1990 has attracted a number of viewers, and fans all over the world. Such worldwide competitions have helped to gain more traction for cycling and thereby have propelled the product demand. Additionally, cycling marathon held by local or state officials for the general public to participate boost the product sales since there is an increase in interest in cycling sports. Furthermore, the health benefit of cycling such as the strengthening of bones, reduction of body fats, decreasing stress level, and others have increased the cycling activities and thereby have increased the product demand.

However, lack of awareness of the benefits of wearing proper apparel while riding a bicycle among the general public is acting as a restraining factor for the growth of the market.

Key Players Covered:

NIKE Inc, Adidas AG, Specialized Bicycle, Marcello Bergamo, Castelli, JAKROO, Mysenlan, CCN Sport, and others are the key players operating in the market.

The global cycling apparel market is segmented into product, type, end-user, and geography.

Based on the product, the market is divided into professional, and amateur. Amateur is estimated to be the larger market owing to its standard quality and the affordability of the product. Additionally, these products also possess several features that are present in professional apparel at a lower cost which is fuelling its demand.

Based on type, the market is fragmented into jersey, gloves, jackets, and others. Jersey is projected to be the dominating segment as it is the most crucial part of the apparel which can decrease air blockage, and easily remove sweat away through the outer fiber, as well as keep the body cool even at hot weather.

By the end-user, the market is grouped into males, and females. Male is anticipated to be the larger market owing to the greater number of males participating in cycling, along with a greater number of cycling championships conducted for men.  According to the data published by Cycling UK, in 2018 males of all ages complete about 2.5 times as many cycle trips as compared to females. Also, in England, 0.6% of females and 1.9% for males use a cycle daily as a means of transport.

Regional Analysis:

Geographically, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Europe is projected to be the dominating region in the cycling apparel market during the forecast period of 2020-2027. The countries in this region such as Netherlands, Denmark, Germany, and Sweden are the top countries that have the most number of bicycles based on per capita and which in turn is increasing the sales of the product. According to the data published by the World Economic Forum in September 2019, about 23 million bicycles are present in the Netherlands as of 2018 which is more than the population of the country which is about 17 million. Furthermore, the rising number of people giving importance to maintaining a healthy lifestyle in the region has led to an increasing number of participants in doing exercise through cycling, which in turn, is driving product demand.

North America is anticipated to show strong growth during the forecast period owing to the growing popularity of cycling sports among the younger population which in turn has resulted in an escalation in sales of cycling gear including cycling apparel. The growing number of people, who are concerned about the environment, have chosen to use bicycles as their means of transportation which has helped to increase the consumption of the product. Furthermore, the number of cycling competitions and events such as the United States National Professional Road Race Championships which is a cycling tournament started in 1985 and held every year since then, also has propelled the popularity of cycling sports and has increased the consumption of the product.

Segmentation

Key Industry Developments

• In December 2017, ASSOS, a Swiss Cycling Apparel Brand announced the launch of its new website. This website aims to improve the online retail experience for the consumer.


• In March 2018, Pentland declared the acquisition of cycling apparel brand Endura. The acquisition is projected to result in Endura’s desire to enlarge distribution and reach more customers of the cycling apparel category.