Activewear Market Size, Share, and COVID-19 Impact Analysis by Product (Apparel, Footwear, and Accessories), By End-User (Men, Women, and Kids), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others), and Regional Forecast, 2024-2032

Activewear plays a crucial role in building confidence among individuals while playing sports and doing physical exercises such as gymming, dancing, running, etc. The wearables are available in different body fittings, styles, and designs as per the consumer’s needs. Growing healthy living lifestyle and the increasing worldwide population’s demand for such products is mainly driving the global activewear market growth.

The Increasing indigent health conditions among the public also drive the global activewear market as people with a busy lifestyle and unhealthy diets are prone to savior health conditions that lead to many life-threatening diseases such as obesity, heart attack, kidney failure, and others.

• For instance, according to the data of WHO (World Health Organization), as of June 2021, obesity has tripled from 1975 globally; 39 million children under the age of 5 were overweight or obese in 2020.

Impact of COVID-19 on the Global Activewear Market

The impact of COVID-19 was negative on the global activewear market. The temporary closure of clothing shops and the cancellation of sports events due to COVID-19-related lockdown restrictions has significantly lowered the consumer demand for activewear in many countries globally. in addition, the limited availability of the raw material suppliers and machinery required in producing apparel has posed challenges to key players such as VF Corporation, Puma SE, and others in conducting their business operations.

• For instance, VF Corporation lost apparel sales value of USD 483.8 million in the first quarter of 2020 due to the COVID-19-related lockdown restrictions.

However, major women consumers’ preference for ordering activewear from online shopping sites such as Amazon, Walmart, etc. has supported the market to withstand the COVID-19 pandemic. 

As per the data published by the CBI Ministry of Foreign Affairs, during the COVID-19 pandemic, online or have been increased by 30-50% for the different apparel categories in European countries. In a few European countries, online sales accounted for around 40% of the total apparel sales in 2020 and 2021 years.

Key Insights

The report will cover the following key insights:

• Parent/Related Market Overview.


• SWOT Analysis.


• Supply Chain and Regulatory Analysis.


• Global Apparel Consumption, by Region, 2022.


• Global Apparel Production, by Region, 2022.


• Recent Industry Developments – Merger & Acquisition, Partnership & Expansion, Product Launch, and Joint Venturing.


• Impact of COVID-19 on the Global Activewear Market.

Analysis by Product

The footwear segment of the global activewear market is expected to grow at a faster rate during 2023-2030. Increasing consumer demand for footwear that is designed for specific outdoor recreational activities such as running, swimming, skating, etc. is mainly driving the footwear segmental growth. In 2021, Nike Inc., a global footwear company reported 66.25% net sales revenue generation from its footwear products.

Analysis by End User

Men are primarily inclined toward physical body building & strengthening activities and prefer stylish sports wearables. By end-user, the men segment is expected to dominate the global activewear market due to the significant men consumers’ demand for activewear.

• Men segment accounted for around 52.79% of Nike’s net sales revenue generation in 2021.

Analysis by Distribution channel

Based on distribution channel, the market is segregated into hypermarkets & supermarkets, specialty stores, online channels, and others. The offline segment is expected to dominate the global activewear market in 2022. An increased number of clothing stores and fashion goods retailing shops is influencing consumers to have a trial of fashion goods, supporting the offline activewear products’ sales globally. In addition, the continual provision of discounted activewear and clothing by leading fashion brands such as H&M, Prada, etc. is further accelerating the product revenues from the hypermarkets & supermarkets segment.

Regional Analysis

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The Asia Pacific activewear market is expected to grow at a faster rate during 2023-20. An increasing number of people participating in various sports & active recreational activities in the countries such as Japan, China, and India is expected to drive the consumption rate of activewear in the region. Furthermore, governmental support in building sports infrastructural facilities and conducting sports events is anticipated to support the demand for such products among sports professionals in the region.

Key Players Covered

The report will include the profiles of key players, such as Adidas AG, Nike Inc., PUMA SE, The Columbia Sportswear Company, VF Corporation, PVH Corp. ASICS Corporation, Skechers U.S.A., Inc., Under Armour, Inc., Hanesbrands Inc. and etc.

Segmentation

Key Industry Developments

• September 2022: Spanx launched a new collection of activewear products, including yoga trousers, lightweight jackets, tennis skirts, and other fitness-based clothing products for men and women in the U.S.


• January 2023: Adidas AG launched a new line of activewear, particularly for women, including trousers and innerwear. The products are available in different sizes, types, and colors and are perfect for any sports activities.