"Assisting You in Establishing Data Driven Brands"
Kids apparel has shown an escalating market development over the years as a large number of brands are increasingly producing attractive products, which is enticing large number of parents. The product increasingly offering multiple types of outfits which are based on occasions and seasons, children of different age groups, and cultural background are making it more appealing to consumers. The rising trend of children's fashion shows, showcasing large number of appealing products for children is likely to accelerate the consumption rate. For instance, the United States Child Beauty Pageant, which is a popular children’s beauty contest, is helping to showcase sportswear, casual wear, swimwear, western wear, and others. This, in turn, results to influence large number of parents to purchase these products for their children.
The escalating number of newborn babies around the world is propelling the need for the product is thus fostering parents to surge the consumption. For instance, according to the data released by the Kaiser Family Foundation.Org, in 2018, the number of newborn babies in the United States is evaluated to be 3,791,712. By ethnicity, White has the leading number with 1,956,413 followed by Black, Hispanic, Asian, and Native American. Additionally, the popularity of the promotion of kids apparel through social media platforms such as Facebook, Youtube, Instagram, and others are assisting to generate traction.
Nevertheless, the rising cost of raw materials such as cotton, wool, leather that lead to upsurge price of the final product is hampering the market growth.
Key Market Driver -
Increasing number of new born babies across the globe is assisting to upsurge the need for the product and act as a driving factor for the market growth.
Key Market Restraint -
The rising cost of raw material used is acting as a restraining factor for the market growth
Children's Place Inc., Levi Strauss & Co., Benetton Group S.r.l, American Apparel Inc., The Gap, Inc, and others are the key companies operating in the kids apparel market.
The kids apparel is segmented into by product type, end-user, age, and geography.
On the basis of product type, the market is fragmented into formal, casual, and semi-formal. Casual is anticipated to be the dominant owing to casual clothes being regularly worn on a daily basis, which is making parents increase the purchase of casual wear for their children.
Based on end-user, the market is bifurcated into boys and girls. Girls are estimated to be the larger segment on account of the girls being more inclined towards clothing as compared to boys. Similarly, many girls possessing the desire to beautify and enhance their appeal propel the demand in this segment.
By age group, the market is grouped into 0-12 months, 1-5 years, 5-10 years, 10-12 years, and others. 10-12 years is projected to be the prominent market segment due to this age group being more conscious of the fashion trend and largely involved in various activities than other segments, thereby requiring a greater number of clothes.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Asia Pacific is expected to hold the major share and is anticipated to continue throughout the forecast period of 2020-2027. The rising number of dual-income households in various countries of this region is anticipated to have a significant impact for the market growth. For instance, according to the data issued by the Korean Times June 2020, 5.66 million households, or 46 percent of all married couples in South Korea, are evaluated to have dual income. Additionally, the booming urbanization, leading to large number of parents being attracted to various types of kids outfits, resulted in upsurging the consumption rate. For instance, according to the data published by Trading Economics, in 2019, 91.7 percent of the Japanese population was assessed to be living in urban places.
North America is projected to have a substantial growth in the kids apparel market, owing to millennial parents making a high expenditure for raising the kids. For instance, according to the data released by the National Retail Federation in April 2018, the United States millennials are estimated to make a contribution of USD 1 trillion each year in raising their children. Additionally, the festivals and events such as Halloween, Cosplay, School Talent Shows, and others where a large number of kids participate in various programs is likely to propel the need for the product.
To gain extensive insights into the market, Request for Customization
By Product Type
By Age Group
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry