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Kids Apparel Market Size, Share & Industry Analysis, By Product Type (Formal, Casual, Semi-Formal), By End-User (Boys, Girls), By Age Group (0-12 months, 1-5 year, 5- 10 years, 10-12 years , Others) And Regional Forecast 2022-2029

Region : Global | Report ID: FBI104630 | Status : Ongoing



Kids apparel has shown an escalating market development over the years as a large number of brands are increasingly producing attractive products, which is enticing large number of parents. The product increasingly offering multiple types of outfits which are based on occasions and seasons, children of different age groups, and cultural background are making it more appealing to consumers. The rising trend of children's fashion shows, showcasing large number of appealing products for children is likely to accelerate the consumption rate. For instance, the United States Child Beauty Pageant, which is a popular children’s beauty contest, is helping to showcase sportswear, casual wear, swimwear, western wear, and others. This, in turn, results to influence large number of parents to purchase these products for their children.

The escalating number of newborn babies around the world is propelling the need for the product is thus fostering parents to surge the consumption. For instance, according to the data released by the Kaiser Family Foundation.Org, in 2018, the number of newborn babies in the United States is evaluated to be 3,791,712. By ethnicity, White has the leading number with 1,956,413 followed by Black, Hispanic, Asian, and Native American. Additionally, the popularity of the promotion of kids apparel through social media platforms such as Facebook, Youtube, Instagram, and others are assisting to generate traction.

Nevertheless, the rising cost of raw materials such as cotton, wool, leather that lead to upsurge price of the final product is hampering the market growth.

Key Market Driver -

Increasing number of new born babies across the globe is assisting to upsurge the need for the product and act as a driving factor for the market growth.

Key Market Restraint -

The rising cost of raw material used is acting as a restraining factor for the market growth

Key Players Covered: 

Children's Place Inc., Levi Strauss & Co., Benetton Group S.r.l, American Apparel Inc., The Gap, Inc, and others are the key companies operating in the kids apparel market.

The kids apparel is segmented into by product type, end-user, age, and geography.

On the basis of product type, the market is fragmented into formal, casual, and semi-formal. Casual is anticipated to be the dominant owing to casual clothes being regularly worn on a daily basis, which is making parents increase the purchase of casual wear for their children.

Based on end-user, the market is bifurcated into boys and girls. Girls are estimated to be the larger segment on account of the girls being more inclined towards clothing as compared to boys. Similarly, many girls possessing the desire to beautify and enhance their appeal propel the demand in this segment.

By age group, the market is grouped into 0-12 months, 1-5 years, 5-10 years, 10-12 years, and others. 10-12 years is projected to be the prominent market segment due to this age group being more conscious of the fashion trend and largely involved in various activities than other segments, thereby requiring a greater number of clothes.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific is expected to hold the major share and is anticipated to continue throughout the forecast period of 2020-2027. The rising number of dual-income households in various countries of this region is anticipated to have a significant impact for the market growth. For instance, according to the data issued by the Korean Times June 2020, 5.66 million households, or 46 percent of all married couples in South Korea, are evaluated to have dual income. Additionally, the booming urbanization, leading to large number of parents being attracted to various types of kids outfits, resulted in upsurging the consumption rate. For instance, according to the data published by Trading Economics, in 2019, 91.7 percent of the Japanese population was assessed to be living in urban places.

North America is projected to have a substantial growth in the kids apparel market, owing to millennial parents making a high expenditure for raising the kids. For instance, according to the data released by the National Retail Federation in April 2018, the United States millennials are estimated to make a contribution of USD 1 trillion each year in raising their children. Additionally, the festivals and events such as Halloween, Cosplay, School Talent Shows, and others where a large number of kids participate in various programs is likely to propel the need for the product.

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By Product Type 

  • Formal

  • Casual

  • Semi-Formal

By End-User

  • Boys

  • Girls

By Age Group

  • 0-12 months

  • 1-5 year

  • 5- 10 years

  • 10-12 years

  • Others

By Geography

  • North America (U.S., Mexico, and Canada)

  • Europe (Germany, Italy, Spain, France, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  • In April 2019, Walmart declared its partnership with Kidbox for delivering premium personalized kids fashion to home.

  • In September 2019, Myntra announced the launch of US based kids wear brand called OshKosh B'Gosh in the Indian market.

  • Ongoing
  • 2021
  • 2018-2020


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