Fashion Accessories Market Size, Share & Industry Analysis, By Product Type (Jewelry, Watches, Handbags & Purses, and Others), By Demography (Men, Women, Children, and Unisex), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, E-commerce/Online, and Others), and Regional Forecast, 2025-2032

The global fashion accessories market size was valued at USD 814.63 billion in 2024. The market is projected to grow from USD 1002.77 billion in 2025 to USD 4294.23 billion by 2032, exhibiting a CAGR of 8.19% during the forecast period. The global fashion accessories market size was valued at USD 1,079.60 billion in 2024. The market is expected to grow from USD 1,143.52 billion in 2025 to USD 1,876.72 billion by 2032, exhibiting a CAGR of 7.33% during the forecast period. The Asia Pacific dominated the fashion accessories market with a share of 37.86% in 2024.

Fashion accessories are products used to enhance, complement, or complete an outfit. They include products such as watches, jewelry, belts, scarves, handbags, and purses. Furthermore, fashion accessories plays a crucial role in fashion by adding color, texture, and interest, making it an essential element of personal style. The increasing consumer preference for personal expression and style boosts the demand for fashion accessory products. The manufacturers, such as Kering S.A., Richemont S.A., Hermes International S.A., and Luxottica Group SpA, are engaged in manufacturing high-end fashion accessories by using bio-based materials and eco-friendly manufacturing processes.

MARKET DYNAMICS

Market Drivers

Rising Consumer Awareness Towards Fashionable Products to Drive Market Growth

The increasing consumer awareness towards fashionable accessories owing to factors such as exposure to global trends through digital influencers, social media marketing, and e-commerce ss drives the global fashion accessories market growth. The increasing awareness is enhancing the demand for innovative, trendy, and personalized accessories such as jewelry, luxury handbags, designer eyewear, and smart wearables. Furthermore, the increasing influence of fashion-forward celebrities and collaborations between luxury and streetwear brands have further enhanced the desirability of fashion accessories. In addition, the rising consumer preference towards branded fashion accessories and growing focus towards circular fashion models, which emphasis reducing waste through upcycling and recycling practices.

Increasing Urbanization and Changing Lifestyle to boost Market Growth

The rising urbanization owing to increasing disposable income, growing working population, rising modern retail infrastructure, and exposure to fashion trends drives the global fashionable accessories market growth. According to the United Nations Department of Economic and Social Affairs, more than 56% of the global population lives in urban areas and is expected to reach nearly 70% by 2050. The rising changing lifestyle, growing preference towards stylish, versatile, and functional accessories, boost the market growth. Furthermore, increasing metrocentric work cultures, social get-togethers, and digital connectivity drive the demand for designer bags, smartwatches, eyewear, and jewelry that blend fashion with practicality.

MARKET RESTRAINT

Counterfeiting of High-End Fashion Accessories to Restrain the Market Growth

The rising counterfeiting of products such as jewelry, handbags, purses, footwear, and sunglasses, especially in developing countries such as China, India, Japan, Thailand, and Vietnam, restricts the global market growth. For instance, in May 2025, Vietnamese authorities seized thousands of inferior and fake quality products, which include imitation Rolex watches and Prada handbags, from a shopping mall in the business hub of Ho Chi Minh City. The counterfeiting of products negatively impacts the brand image, diminishes sales, erodes consumer trust, bypasses safety and ethical standards, exposing consumers to destructive materials and unsafe design, and negatively influences future purchasing decisions which further restricting the global market growth.

MARKET OPPORTUNITY

Growing Social Media Advertising by Manufacturers to Favor Market Expansion

The growing social media advertisement by manufacturers such as Kering S.A., LVMH Moet Hennessy Louis Vuitton, Luxottica Group SpA, and Adidas AG on digital platforms such as Facebook, LinkedIn, Instagram, and TikTok further drives the global market growth. The rising influencer marketing, visual storytelling, and targeting ads allow companies to reach specific demography, enhance brand awareness, and create an emotional connection with consumers. Furthermore, the fashion brands also use social media advertisements to gain valuable insights into consumer behavior, feedback, and preferences. This data helps in creating marketing strategies, tailoring content, and making data-driven decisions to stay competitive in the global market.

FASHION ACCESSORIES MARKET TRENDS

Increasing Popularity of Sustainable Fashionable Products to Boost Market Growth

The rising popularity of eco-friendly and ethically produced products such as wallets, handbags, and jewelry drives the global market growth. The international brands are adopting eco-friendly materials such as recycled metals, organic cotton, and vegan leather for producing sustainable accessories. Furthermore, leading brands such as Kering, LVMH, and Hermes are heavily investing in innovation to reduce carbon emissions and diminish harmful chemicals in their product line. The government and regulatory initiatives such as the European Union’s Circular Economy Action Plan and India’s PM Mega Integrated Textile Region and Apparel (PM MITRA) encourage sustainable practices across the textile and fashion industries, influencing both manufacturing standards and consumer expectations. Thus, the rising adoption of eco-friendly materials by brands and growing consumer awareness towards sustainable accessories further drive the global market growth.

SEGMENTATION ANALYSIS

By Product Type

Rising Disposable Income In Emerging Countries Will Boost the Jewelry Segment Growth

Based on product type, the market is divided into jewelry, watches, handbags & purses, and others.

The jewelry segment will dominate the global market during the forecast period owing to its strong cultural, emotional, and aesthetic value. The rising disposable incomes, especially in emerging countries, fuels the demand for both fine and fashion jewelry. The rising trend of customization and personalization options in making jewelry further drives the segment's growth.

The handbags & purses segment is expected to record the highest CAGR during the forecast period. The rising popularity of handbags & purses for gifting purposes, especially during birthdays, festivals, and anniversaries, boosts the segment growth. The rise of e-commerce and social media further accelerates global exposure to trends and designer collections, boosting sales.

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By Demography

Increasing Wide Range of Women's Fashionable Products Will Boost Segment’s Growth

Based on demography, the market is segmented into men, women, children, and unisex.

The women segment is expected to account for largest market share during the forecast period. The rising availability of a variety of fashionable accessories, such as jewelry, handbags, scarves, belts, and sunglasses for women to complement various outfits and occasions. Cultural expectations and social norms in many regions also place a stronger emphasis on women's appearance, further boosting consumption.

The men segment is growing at a CAGR of 7.45% during the forecast period. The rising urbanization, increasing disposable income, and growing professional culture fuel the demand for the product, especially among Millennials and Gen Z. Social media, celebrity endorsements, and male influencers play a crucial role in shaping men’s fashion preferences. Moreover, the increasing popularity of athleisure and streetwear has introduced accessories like caps, backpacks, and cross body bags into everyday male fashion, which further boosts the segment growth.

By Distribution Channel

Hypermarket/Supermarket Segment Leads the Market Owing to the Increasing Consumer Footfall in Retail Stores

Based on distribution channels, the market is divided into hypermarket/supermarket, specialty stores, e-commerce/online, and others.

The hypermarket/supermarket segments hold a majority fashion accessories market share owing to increasing footfall, convenience, and competitive pricing. These retail stores provide a one-stop shopping experience, which allows consumers to buy fashion accessories alongside clothing, groceries, and household goods.

The e-commerce/online segment is projected to record the highest CAGR during the forecast period. The trend of online retail is significantly growing owing to its vast product variety, accessibility, and convenience. E-commerce platforms provide easy evaluation of prices and products, comprehensive reviews, and personalized recommendations, which enhance the shopping experience of consumers.

FASHION ACCESSORIES MARKET REGIONAL OUTLOOK

Geographically, the global market is segmented into North America, Europe, Asia Pacific, and Rest of World.

North America

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North America is expected to rise with the highest CAGR over the forecast period, owing to high disposable income, strong digital influence from social media, celebrities, and fashion-forward consumers. The consumer in the North America region prioritizes self-expression and personal style, which fuels continuous demand for accessories such as watches, handbags, sunglasses, hats, and jewelry.

The demand for fashion accessory products is growing in the U.S. owing to rising consumer demand for unique and customizable accessories that reflect their identity. Furthermore, the rising population, surging working population, and increasing consumer spending on personal care and fashionable items are set to boost the market growth in the region. For instance, in July 2024, according to the U.S. Census Bureau, the population of the U.S. had grown to 340.1 million, marking a 0.98% increase compared to July 2023.

Europe

The demand for fashionable items is growing in Europe owing to rising disposable income, increasing fashion consciousness, technological advancements, strong tourism, and a focus on personalized style. The increasing availability of budget-friendly to luxury options in jewelry, handbags, purses, and sunglasses in both offline and online platforms drives the market growth.

Asia Pacific

Asia Pacific dominates the global market. The increasing urbanization, growing population, rising disposable income, and surging working population are the factors that drive the product demand. India, China, Japan, and Vietnam’s middle-class consumers are increasingly spending on lifestyle and fashion products. Furthermore, the increasing popularity of fast fashion and affordable luxury, joined with raised interest in personal style and self-expression, further fuels fashion accessories demand.

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South America

South America is projected to grow rapidly over the forecast period. The easy availability of fashion accessories in online sales channels such as Amazon, Mercado Livre, and Magazine Luiza fuels the product demand. According to The International Trade Administration, U.S. Department of Commerce, in April 2023, Brazil experienced quick e-commerce growth of 14.3%, and it is projected that it will reach USD 200 billion by 2026.

Middle East & Africa

The Middle East & Africa is forecast to grow at a substantial CAGR over the forecast period. Increasing adoption of social media advertisement by manufacturers such as Kering S.A., LVMH Moet Hennessy Louis Vuitton, Hermes International S.A., and Richemont SA for enhancing brand awareness, attracting consumers, and lead generation boosts the regional market growth. Rising consumer awareness of personal grooming and the desire to enhance appearance are key factors driving demand for fashion accessories in the region.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focusing On Geographic Growth to Strengthen Their Presence

Growing competition among prominent players encourages them to improve their brand loyalty and presence to stay competitive. These players are aiming to launch new product offerings and enhance their product reach across the countries to remain competitive in the national and international markets.

LIST OF KEY COMPANIES PROFILED IN THIS REPORT

• Kering S.A. (France)
• Richemont SA (Switzerland)
• Hermes International S.A. (France)
• LVMH Moët Hennessy Louis Vuitton SE (France)
• Inditex SA (Spain)
• Luxottica Group SpA (Italy)
• PRADA S.P.A. (Italy)
• Coach Inc. (U.S.)
• Adidas AG (Germany)
• Under Armour Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• May 2025: Bagzone Lifestyles Pvt. Ltd., an India-based manufacturing company, launched the Akiki London, a new contemporary luxury handbag. The launch will likely help the company enhance its product category.
• October 2024 – Titan Company, an India-based manufacturing company, launched a new range of fashion-first smartwatches with premium materials and contemporary designs. Furthermore, for the women's segment, the brand launched two different products, Elixir and Valerie. 
• May 2024 - Timex Group Luxury Watches B.V., an India-based designer and manufacturing company, launched the UNLTD watch collection on Flipkart. The collection includes 7 exclusive men’s collections across 30 styles and 12 exclusive women’s collections across 47 styles.
• February 2024 - Xiaomi Inc., which deals in manufacturing consumer electronics products, introduced the Xiaomi Watch 2 in Europe and U.K. The smartwatch has a large AMOLED display, 65 hours of battery life, and a Snapdragon W5 Plus Gen 1 chipset.
• August 2022 - SAMSUNG ELECTRONICS CO., LTD, which deals in manufacturing consumer and industry electronics, launched the Samsung Galaxy Watch5 and Samsung Galaxy Watch5 Pro. These smartwatches are ideal for outdoor adventurers and for health tracking features.

REPORT COVERAGE

The market report provides a detailed fashion accessories market analysis and focuses on key aspects, such as competition landscape, companies’ market share, market dynamics, regional analysis, product type, demography, and distribution channel. Besides this, it offers insights into various fashion accessories market trends and highlights key market developments. In addition to the above-mentioned factors, the market report encompasses several other factors that have contributed to the growth of the market in recent years.

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Report Scope & Segmentation