Doughnuts Market Size, Share & Industry Analysis, By Type (Yeast Doughnuts, Cake Doughnuts), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail) And Regional Forecast, 2024-2032

Doughnuts are a type of baker’s confectionery item which are sweet in taste, which features flour as the main ingredient and is baked. Doughnuts are of two types; yeast doughnuts and cake doughnuts that are widely available in various bakeries and supermarkets worldwide. Doughnuts have widely grown popular among consumers worldwide owing to their sweet taste and convenience. Moreover, the increasing number of the working population has led to rise in demand for convenience foods as it is satiating and saves the preparation time. Further, the increasing snacking habit in between the meals trends has bolstered its market growth.

The processed food manufacturers are introducing new product variants such as handcrafted, sugar-free, and keto doughnuts to meet the rising demands which has driven the global doughnuts market. Further, the consumers are becoming conscious about the food they are consuming and hence, are demanding food products that can offer them nutritional benefits. This has led to an increase in popularity and demand for gluten-free and whole-grain doughnuts, which has augmented the market growth. For instance, in 2020, Kane’s Donuts launched gluten-free, dairy-free, and nut-free donuts in the U.S., owing to the rise in gluten and dairy allergy prevalence in the country.

The doughnuts market is mainly driven by the rise in the consumption of snacks and indulgent foods as sensorial food. The evolving taste preferences of consumers coupled with their changing lifestyles has increased their inclination towards on-the-go foods. This has led to an increase in the consumption of bakery foods such as doughnuts, bread rolls, pies, and others as a convenient alternative to consuming meals. Further, the availability of a variety of doughnuts in numerous flavors and fillings has also contributed to market growth.

Doughnuts are a sweet and puffy bakery item that has a considerably high amount of sugar and calorie content. The consumption of high calorie and carbohydrate-based food products can lead to various health issues such as diabetes, obesity, and other related adversities, which acts as a major restraint in market growth.

Key Players Covered:

The key companies operating in the global doughnuts market are JAB Holding Company, The Restaurant Brands International, Inc., Daylight Donut Flour Co. LLC, Doughnut Time, Grupo Bimbo, J.CO Donuts & Coffee, Dunkin Brands, Inc., McDonald’s Corporation, MTY Food Group Inc., and Retail Food Group.

The yeast doughnuts segment is likely to account for the major share in the market owing to their puffy and light texture which is due to the fermentation of sweet dough by yeast. These doughnuts are slightly chewy with mild yeast flavor and are at times glazed, sprinkled with sugar, or filled with jelly to enhance its mouthfeel and aesthetic appeal.

The specialty stores are expected to hold the major share owing to the consumer preferences towards purchasing freshly baked doughnuts along with the availability of numerous options to choose from. However, the mass merchandisers are gaining traction as they have the presence of many in-store bakeries. The in-store bakeries in the supermarkets support the convenience of one-stop shopping that is a major factor expected to fuel its sales.

Regional Analysis:

North America is anticipated to observe a significant growth in the market due to their growing appetite for indulgence foods. The hectic lifestyle of the consumers has led to more stress eating and cravings for comfort foods like doughnuts and cookies. According to a survey conducted by the United States Department of Agriculture (USDA) in 2016, the consumption of foods that require less cooking time are the most preferred by the consumers in the U.S. This has led to an increase in the consumption of convenience foods, which in turn is driving the regional market growth.

Asia Pacific holds immense growth potential in the market due to the rapid urbanization coupled with its large consumer base. Countries such as India and China are the potential markets in the region mainly due to the growing adoption of western foods by the consumers. Along with many major players setting up their bases in these countries due to the consumers’ willingness to try new food products.

Segmentation

Key Industry Developments

• In January 2020, JAB Holding Company’s subsidiary company Krispy Kreme Doughnuts, Inc., launched mini doughnuts that are 90 fewer calories in the U.S. to offer the consumers mini indulgence food along with expanding its product portfolio range.


• In June 2020, The Restaurant Brands International, Inc. under its brand Tim Hortons announced to launch new Dream Donuts, a new product line of handcrafted doughnuts in the U.S. The company launched the new product line for its product portfolio expansion and also to serve its consumers premium donuts with specialty ingredients.