Cod Liver Oil Market Size, Share & Industry Analysis, By Source (Atlantic, Arctic, and Others), By Form (Liquid, Soft Gels, and Capsules & Tablets), By Application (Dietary Supplements, Pharmaceuticals, Nutraceuticals, and Personal Care & Cosmetics) and Regional Forecast, 2025 – 2032

The global cod liver oil market size was valued at USD 94.69 million in 2024. The market is projected to grow from USD 101.69 million in 2025 to USD 178.59 million by 2032, exhibiting a CAGR of 8.38% during the forecast period.

Cod liver oil is one of the prominently consumed types of omega-3 dietary supplements. It is increasingly consumed for its rich content of omega-3 fatty acids, vitamins, proteins, and minerals. Although consumers are gradually shifting toward plant-based omega-3 supplements as an alternative to fish oils, cod liver oil remains the primary source of dietary supplements due to various challenges faced by the plant-based supplements sector, including high manufacturing costs. The extensive research and development activities aimed at producing innovative products, combined with the wide availability of fish liver oil, are expected to support the industry's growth. Furthermore, individuals' rapid urbanization and rising discretionary income, particularly in emerging economies, are expected to support market growth in the years to come.

LYSI Iceland, Olvea Fish Oils, Carlson Laboratories Inc., NOW Health Group Inc., and Nordic Natural Inc. are key market players in the cod liver oil market, actively capitalizing on research and development to improve product efficiency.

COD LIVER OIL MARKET TRENDS

Growing Incorporation of Fish Fatty Acids in Cosmetics and Personal Care Products to Augment Growth

Fish oil has been widely regarded as a potential supplement that helps alleviate the severity of certain skin disorders, including photoaging, cancer, dermatitis, psoriasis, and allergies. There has been a growing interest among both manufacturers and consumers in the relationship between skin and fish oil, particularly regarding their roles in protection and homeostasis, especially in relation to omega-3 fatty acids. This has led to the development of various pharmaceutical formulations enriched with omega-3 fatty acids for topical applications.

Several experiments have found that peculiar sensory experiences are observed among individuals when applying certain personal care products, which can not only reduce one's life stress but also persuade consumers into buying the particular product. Manufacturers are developing new products to meet the evolving desires of consumers.

• In January 2024, Wiley’s Finest, one of the leading cod liver oil supplement manufacturers, launched Cod Liver Oil+ with a natural Orange Bliss flavor & new packaging. The science-led formula contains nutrients such as lutein, zeaxanthin, vitamins D and E, and omega-3 fatty acids EPA and DHA, which optimize cognitive function, support stress management, enhance immunity, and promote eye health.

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MARKET DYNAMICS

MARKET DRIVERS

Rising Demand for Dietary Supplements Across the Globe to Play a Significant Role in Driving the Market

The growing focus of consumers on health and overall well-being has led to dietary supplements becoming increasingly mainstream among consumers worldwide. The growing popularity of bodybuilding, specialized sports, and fitness products among health-conscious consumers and fitness enthusiasts, who seek to achieve aesthetic goals and enhance their performance, further contributes to the global growth of the cod liver oil market. Cod liver oil is recognized for its benefits to joint and bone health. It is one of the most popular supplements among patients with rheumatoid arthritis. According to Age UK, a leading charity for older people, there are approximately 22 million people in the UK aged 50 years or older in England as of 2024. It is equivalent to 2 in 5 of the total population. Additionally, Age UK estimated that the number would increase by 4.3 million by 2044. The increasing geriatric population and emerging demand for dietary supplements are likely to drive the global cod liver oil market growth.

MARKET RESTRAINTS

Potential Cod Liver Oil Contamination Risk Associated with Marine Pollution to Impede Market Performance

In recent years, numerous cases of counterfeiting and adulteration have been reported in dietary supplements, raising concerns about the authenticity of the products consumed. According to a recent data published in 2021 by ORVIO, a Norwegian authentication technology company, nine out of 19 products purchased through prominent Asian e-commerce channels containing a single species did not contain the ingredients claimed to be present in the product. These products claimed to contain 100% cod, salmon, or krill, failed to meet the label claims. A similar study was conducted by the firm in North America and Europe, which showed similar results. Such factors are responsible for hampering the overall growth rate of the market.  

MARKET OPPORTUNITIES

Growing Marketing Activity in Nutrition Products to Pave Growth Prospects

Over the years, the industrial research institutes, universities, supplement manufacturers, and government organizations have been collaborating to promote long-term health & wellness among individuals. Particularly, emerging brands are significantly investing in innovative market campaigns to spread awareness about health and the importance of supplements in achieving better health. Increasing promotional activities are significantly contributing to pushing the product sales in the upcoming years.

• For instance, in October 2023, Seacod from Universal NutriScience, India’s largest-selling cod liver oil capsules brand, initiated its digital campaign #ShuruwatAajSe. The campaign, conceptualized, created, and produced in collaboration with 26FIVE India Lab, aims to raise awareness about the importance of maintaining good health through simple and effective methods, while reconnecting with the brand’s rich legacy of its golden capsules.

Segmentation Analysis

By Source

High Nutritional Benefits and High Liver Fat to lead the Atlantic Cod Segment Growth

Based on the source, the market is divided into Atlantic, Arctic, and others (Pacific, Greenland, and Others)

The Atlantic segment dominated the global cod liver oil market in 2024, primarily due to the abundance of Atlantic cod in nutrient-rich North Atlantic waters and its high liver fat content, which exceeds 50%, enabling efficient oil extraction. This segment captured over 55.22% revenue share in 2024, with a CAGR growth of 8.21%.

The Arctic cod segment is anticipated to rise with a CAGR of 8.72% over the forecast period. 

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By Application

Rising Popularity for Omega-3-Rich Supplements to Drive the Dietary Supplements Segment Growth

Based on application, the market is segmented into dietary supplements, pharmaceuticals, nutraceuticals, and personal care & cosmetics.

Dietary supplements accounted for the largest share in the application segment of cod liver oil in 2024, due to their widespread use in formulating omega-3-rich supplements. Food supplements have become widely popular among individuals from diverse backgrounds in recent years, particularly in the developing economies of the Asia Pacific and Europe, to support their overall health and address nutritional deficiencies not fulfilled by their daily diet. The rising popularity of sports and athletic performance enhancement supplements is driving up the demand for cod liver oil, as it is rich in vitamins D, A, EPA, and DHA.

 The nutraceuticals segment is projected to grow at a CAGR of 9.39% over the forecast period. 

By Form

Easy to Consume and Higher Shelf Life to Drive the Softgels Segment Growth

Based on the form, the market is segmented into liquid, soft gels, and capsules & tablets.

The soft gels segment dominated the global cod liver oil market in 2024, with a share of 44.58%. The dominance is attributed to the consumers’ strong preference for convenient, tasteless, and easy‑to‑swallow formats over traditional liquids. Soft gels also offer better dose accuracy, longer shelf life, and superior protection of sensitive omega‑3 and vitamin content from oxidation, making them the leading form for dietary supplement applications worldwide.

The liquid segment is expected to have a CAGR of 8.87% due to its superior nutrient retention, delivering higher levels of omega-3 fatty acids, vitamin A, and vitamin D compared to other formats.

Cod Liver Oil Market Regional Outlook

By region, the market is categorized into Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa.

Europe

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Europe held the dominant share in 2024, valued at USD 42.72 million, and also maintained the leading share in 2025, with 44.93%.  Europe remains one of the strongest global regions for cod liver oil consumption, driven by high health awareness, extensive supplement usage, and long-standing dietary traditions that incorporate marine-based nutrients. Cod liver oil is widely used for its natural supply of EPA and DHA omega-3 fatty acids, as well as vitamins A and D, both of which play essential roles in heart health, immune function, eye health, bone development, and inflammatory response. European dietary surveys consistently show that omega-3 intake from food alone is insufficient in many populations.

Nordic Countries Cod Liver Oil Market

The Nordic countries remain the backbone of European cod liver oil production. According to the Norwegian Directorate of Fisheries, Norwegian seafood exports reported 2.8 million tonnes of “Norwegian seafood” exported in 2024, making it one of the world’s largest cod suppliers of raw material for cod liver oil. Denmark and Iceland also maintain strong fisheries industries, exporting cod liver oil and related marine oils for use in supplements, pharmaceuticals, cosmetics, and animal nutrition. The International Council for the Exploration of the Sea (ICES) set the 2024 recommended catch limit for Northeast Arctic cod at 208,000 tonnes, ensuring sustainable stock management and steady availability of cod livers for oil extraction.

North America

The North America cod liver oil market was valued at USD 26.75 million in 2024 and is expected to grow at a CAGR of 8.73% during the forecast period. North American consumers are showing growing interest in sustainably sourced and ethically produced marine products. Certifications such as those provided by the Marine Stewardship Council (MSC) have become important indicators of environmental responsibility, influencing purchasing decisions. Many companies in the region now emphasize transparent sourcing, responsible fishing practices, and traceability to meet the evolving expectations of consumers. It will drive the market growth in the near future.

U.S. Cod Liver Oil Market

The U.S. cod liver oil market in 2024 held the value of USD 22.29 million, accounting for approximately 23.54% of global cod liver oil revenues. In the U.S., dietary supplement use remains widespread and fairly stable. According to data from the Centers for Disease Control and Prevention (CDC), based on the 2017–March 2020 cycle of the National Health and Nutrition Examination Survey (NHANES), 58.5% of U.S. adults reported using at least one dietary supplement in the prior 30 days. Omega-3 (including fish oil) supplements, the class that includes cod liver oil, are therefore among the most commonly used health supplements in the U.S.

Asia Pacific

The Asia Pacific cod liver oil market reached the value of USD 18.12 million in 2024 and secure the position of the third-largest region in the market. In the region, Japan and China are both estimated to reach USD 5.63 million and USD 6.79 million, respectively, in 2025.

Japan Cod Liver Oil Market

The Japan cod liver oil market in 2025 is estimated to be around USD 5.63 million, accounting for approximately 5.54% of the global cod liver oil revenues. Japan has highly regulated policies regarding the commercialization of food products and ingredients. Such regulations have presented lucrative growth opportunities for manufacturers to introduce novel, cod liver oil-fortified foods with higher omega-3 content and at affordable prices.

China Cod Liver Oil Market

China’s cod liver oil market is projected to reach USD 6.79 million by the end of 2025, and accounted for nearly 6.67% of the global market. The rising consumer focus on personalized nutrition paves opportunities for the cod liver oil industry to innovate, owing to its high omega-3 fatty acid and vitamin content. According to the general manager of Aker Biomarine, China’s per capita spending on dietary supplements is nearly half of the total average for the Asia Pacific, which is relatively low compared to other Asian countries. Thus, the potential for the cod liver oil market to grow is tremendous, as the sector is currently at a very low base, supported by various government initiatives aimed at achieving the Healthy China 2030 plan.

India Cod Liver Oil Market

The India cod liver oil market in 2025 is estimated to be around USD 0.97 million, accounting for roughly 1% of the global cod liver oil revenues.

South America and the Middle East & Africa

The South America and Middle East & Africa regions are expected to witness moderate growth in this market space during the forecast period. The South America cod liver oil market was valued at USD 4.72 million in 2024, and it is expected to grow at a CAGR of 7.29% during the forecast period (2025-2032). The Middle East & Africa cod liver oil market was valued at USD 2.39 million in 2024, and it is expected to reach USD 3.85 million by 2032, registering a CAGR of 6.24% during the forecast period.

South Africa Cod Liver Oil Market

The South African cod liver oil market is projected to reach approximately USD 0.82 million in 2025, accounting for 0.80% of the global market.

COMPETITIVE LANDSCAPE

Key Industry Players

New Product Launches and Expanding R&D to Secure Strong Market Presence

The global cod liver oil market share exhibits a moderately consolidated nature with the presence of a few dominant players. The few prominent players in the industry hold a significant share of the entire market due to their large clientele base, unique product offerings, strong brand loyalty, and extensive distribution network. The industry’s growth will be driven by several strategies adopted by companies, including strengthening distribution channels, launching new products, and enhancing their e-commerce presence to achieve a competitive edge. Pioneer players, such as LYSI Iceland, Olvea Group, Carlson Laboratories Inc., NOW Health Group Inc., and Nordic Natural Inc., are focusing on research & development activities and portfolio expansions to increase their footprint in the global marketplace.

Trade expos are playing a crucial role for companies in the global cod liver oil market, enabling them to strengthen their presence and expand their market reach. Participating in these expos allows companies to showcase innovations, launch new products, network with key market players, and build partnerships that facilitate entry into new geographic regions.

• In February 2022, Carlson Laboratory Inc. introduced a new cod liver oil with a natural green apple flavor for adults and children. This product is widely available in the U.S market.

LIST OF KEY COD LIVER OIL COMPANIES PROFILED

• LYSI Iceland (Iceland)
• Nestle SA (Switzerland)
• Olvea Fish Oils (France)
• Vital Nutrients (U.S.)
• Power Health Products Ltd (U.K.)
• Mason Naturals (U.S.)
• Carlson Laboratories Inc. (U.S.)
• WN Pharmaceuticals Ltd. (Canada)
• NOW Health Group, Inc. (U.S.)
• Nordic Naturals Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• November 2025: Carlson Labs attended the Food and Nutrition Conference & Expo (FNCE) in Nashville to connect with professionals and showcase its products, including Omega-3s and other essential nutrients. The event enables the company to engage in educational sessions, share its products (including Omega-3s and cod liver oil), and connect with other professionals, such as RDNs, researchers, policymakers, and healthcare providers.
• March 2025: Innovaoleo by Natac launched Omega 3 Star. It is a high-quality fish oil specially designed for the food, nutraceutical, and pet nutrition industries.
• January 2024: Wiley’s Finest, one of the key cod liver oil supplement manufacturers, introduces Cod Liver Oil+ with a new Orange Bliss flavor and updated packaging. The new product contains lutein, zeaxanthin, vitamins D and E, as well as omega-3 fatty acids EPA and DHA, which help optimize cognitive function, support stress management, enhance immunity, and promote eye health.
• October 2023: Seacod from Universal NutriScience, India's largest-selling cod liver oil capsules brand, initiated a digital campaign, #ShuruwatAajSe, to promote the benefits of cod liver oil supplements on health.
• April 2022: Feliscity Nutrition, a Norwegian company, launched Enhanced Omega-3 (EO3) cod liver oil, which combines berry flavors and is a smoothie gel with wide applications in various products.

REPORT COVERAGE

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Report Scope & Segmentation