Aromatherapy Market Size, Share & Industry Analysis, By Form (Holistic Aromatherapy, Medical Aromatherapy, and Others), By Mode (Inhalation, Topical, and Bathing), By End-user (Residential and Commercial), and Regional Forecast, 2024-2032

The global aromatherapy market size was valued at USD 1.60 billion in 2024. The market is projected to grow from USD 1.68 billion in 2025 to USD 2.58 billion by 2032, exhibiting a CAGR of 6.17% during the forecast period. Europe dominated the aromatherapy market with a market share of 37.75% in 2023.

Aromatherapy is a holistic healing treatment that uses natural plant extracts, including essential oils, to promote health and well-being. It involves using aromatic essential oils medicinally to improve physical and emotional health. The growing consumer awareness about the benefits of bath and body works aromatherapy has recently led to a higher demand for aroma relaxing therapy products, contributing to increased market share. Furthermore, the modern and busy lifestyle, characterized by high stress and anxiety levels, has led many individuals to seek aromatherapy for anxiety and stress relief benefits.

The COVID-19 pandemic caused significant disruptions in global supply chains, affecting the production and distribution of essential oils and other aroma therapy services products. Many spas, wellness centers, and retail stores were temporarily closed due to enforced shutdowns and restrictions, negatively impacting product sales. However, lockdowns and social distancing measures substantially increased online shopping. Aroma massage therapy products, such as essential oils and diffusers, became widely available through e-commerce platforms, boosting sales.

Global Aromatherapy Market Snapshot & Highlights

Market Size & Forecast:

• 2024 Market Size: USD 1.60 billion
• 2025 Market Size: USD 1.68 billion
• 2032 Forecast Market Size: USD 2.58 billion
• CAGR: 6.27% from 2024–2032

Market Share:

• Europe dominated the aromatherapy market with a 37.56% share in 2023, owing to deep-rooted traditions in plant-based therapies, especially in countries like France and Germany, and strong regulatory frameworks that ensure essential oil safety and efficacy.
• By form, holistic aromatherapy is expected to lead the market due to its synergy with wellness practices like yoga and massage.
• By mode, inhalation holds the largest share, offering immediate effects for stress and mood relief.
• The commercial segment, including spas and hotels, is the primary end-user, driven by rising wellness tourism and consumer demand for relaxation experiences.

Key Country Highlights:

• United States: Market projected to reach USD 590.05 million by 2032. Growth fueled by rising self-care, mental wellness focus, and spa industry expansion (USD 21.3 billion in 2023).
• Germany & France: Pioneers in aromatherapy adoption and research, supported by EMA-regulated production standards.
• India: Spa industry growth and increasing disposable income contribute to rising demand. Global luxury brands like Dessange expanding presence in key Indian cities.
• Brazil: Leads Latin America’s wellness economy (~USD 96 billion in 2024), with spa resorts widely integrating aromatherapy.
• Middle East & Africa: Urbanization and stress-related lifestyle changes boost demand for aroma-based relaxation therapies.

Aromatherapy Market Trends

Rising Health and Wellness Trends to Propel Market Growth

Modern lifestyles often lead to high-stress levels, anxiety, and other mental health issues. In this term, aroma massage therapy is popular for its calming and stress-relief properties. Therefore, increasing focus on mental health and the growing acceptance of alternative therapies drive more people to try aroma massage therapy for its benefits in alleviating stress and improving mood. Besides, there is an increasing emphasis on preventive healthcare, where individuals proactively take measures to maintain their health and prevent diseases. The therapy is observed as a preventive measure to boost immunity, improve sleep, and enhance overall well-being, attracting more users. For instance, as per the Global Wellness Institute (GWI), the global wellness tourism market is expected to clock ~USD 1.3 trillion by 2025.

• Europe witnessed aromatherapy market growth from USD 0.54 Billion in 2022 to USD 0.57 Billion in 2023.

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Aromatherapy Market Growth Factors

Growth of the Spa and Wellness Industry to Amplify Service Demand

Spas and wellness centers often introduce customers to aroma therapy services through various aromatherapy massages and treatments. As consumers experience the benefits of these services in these settings, their awareness and interest in using essential oils and other aroma massage therapy products at home increases. Besides, the therapy is a popular addition to many spa treatments, including massages and facials. Incorporating essential oils into these services enhances the therapeutic experience, making it more attractive and effective, driving the aromatherapy market growth. According to the Global Wellness Institute (GWI), the revenue of the global wellness industry reached USD 5.6 trillion in 2022 from USD 4.9 trillion in 2019.

Increasing Innovation in Aroma Therapy Services to Augment Market Growth

Technological advancements in the extraction and distillation processes of essential oils have improved the quality and purity of the oils. Besides, the integration of aroma therapy services with wellness apps provides users with comprehensive health and wellness solutions, such as aromatherapy for sleep, aroma therapy for stress, and others. These apps can guide which essential oils to use for specific conditions, track therapy usage, and provide personalized recommendations. In addition, innovations in portable aroma massage therapy devices, such as wearable diffusers, car diffusers, and portable nebulizers, enable consumers to enjoy the benefits of this therapy. This increases the accessibility and usability of aroma massage therapy, catering to busy lifestyles and expanding the market. For instance, in November 2022, AromaEasy, an essential oils distributor, inaugurated its innovative aroma relaxing therapy diffuser equipped with color-changing LED lights.

RESTRAINING FACTORS

Limited Access to Raw Materials May Restrict Market Growth

The production of essential oils relies on specific plants, which are sensitive to environmental conditions and seasonal variations. Moreover, natural disasters, climate change, and adverse weather conditions can disrupt the supply of these raw materials, leading to shortages and production delays. Limited access to raw materials can lead to compromises in quality. Manufacturers may source lower-quality plants or use synthetic substitutes to meet the product demand, hindering market growth.

Aromatherapy Market Segmentation Analysis

By Form Analysis

Effectiveness of Holistic Aroma Massage Therapy to Fuel Segment Growth

Based on form, the market has been segmented into holistic aromatherapy, medical aromatherapy, and others.

The holistic aromatherapy segment is expected to lead the market. Holistic therapy is often combined with other wellness practices such as yoga, meditation, massage therapy, and acupuncture. This addition enhances the effectiveness of these practices and creates a synergistic effect, making holistic aroma massage therapy more attractive to a broader audience. The segment is expected to capture 50% of the market share in 2025.

The medical aromatherapy services segment is also projected to obtain a substantial share in the near term. Medical aroma massage therapy is often assimilated into conventional medical treatments and practices. Hospitals, clinics, and healthcare providers are incorporating essential oils into their treatment protocols, boosting the segment growth in the long run. This segment is likely to record a substantial CAGR of 6.28% during the forecast period (2025-2032).

By Mode Analysis

Immediate Effectiveness of Inhalation to Propel Segment Growth

Based on mode, the market is divided into inhalation, topical, and bathing.

The inhalation segment is predicted to clutch the highest aromatherapy market share. Essential oils are quickly absorbed through this process, providing immediate effects to the consumers. Moreover, inhalation mode is particularly effective for addressing stress, anxiety, and mood disorders, which are common reasons for use of the therapy. The segment gained 73% of the market share in 2025.

The topical segment is also anticipated to hold a substantial market share. The topical mode includes the applications of creams, lotions, balms, and oils, offering consumers various options to incorporate essential oils into their daily routines. Besides, this mode also allows for controlled dosage and reduces the risk of overuse or side effects, bolstering segment growth.

• The inhalation segment is expected to hold a 72.49% share in 2023.

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By End-user Analysis

Increased Applications of Aroma Therapy Services in the Hospitality and Spa Industry to Expand the Segment Demand

In terms of end-user, the market is subdivided into residential and commercial.

The commercial segment is projected to hold the maximum share of the market. Aroma massage therapy is mostly used in spas and wellness centers to enhance the relaxation and treatments of the consumers. Furthermore, many hospitality businesses use this therapy to create a calming and pleasant environment for guests, improving their overall experience and leading to segment growth. this segment is foreseen to document a considerable CAGR of 6.37% during the forecast period (2024-2032).

The residential segment has been assessed to capture a significant market share in the coming years. Aroma massage therapy products such as essential oils, diffusers, and candles have become more accessible and affordable, making it easier for consumers to integrate them into their daily routines at home. These factors boost the segment growth in the long run. This segment is anticipated to hold 23% of the market share in 2025.

REGIONAL INSIGHTS

Based on geography, the global market has been divided into Asia Pacific, North America, Europe, South America, and the Middle East & Africa.

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Europe dominated the market with a market value of USD 568.74 million in 2023 and USD 598.90 million in 2024. In 2023, Europe secured the highest share of 37.56% in the global market. The region has a long history and cultural tradition of using essential oils and plant-based therapies. France and Germany have been at the forefront of aroma relaxing therapy research and practice for centuries, augmenting the region's growth. In addition, European countries have established robust regulatory frameworks that ensure aroma therapy services products' quality, safety, and efficacy. The U.K. market continues to grow, projected to reach a market value of USD 175.32 million in 2025. Therefore, agencies such as the European Medicines Agency (EMA) provide guidelines and standards for producing and using essential oils, which enhance consumer confidence and market stability. For instance, in February 2024, the European Spa magazine introduced the European Spa Platinum Resource 2024. This innovative publication serves as the hub of global spa intelligence, showcasing wellness pioneers, spas, emerging trends, and noteworthy brands set to shape the future and beyond. Germany is anticipated to gain USD 87.00 million in 2025, while France is poised to hold USD 164.34 million in the same year.

• In Germany, the inhalation segment is estimated to hold a 73.8% market share in 2023.

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North America is the second leading region poised to hold USD 432.69 million in 2025, recording a significant CAGR of 7.34% during the forecast period (2024-2032). The rising awareness and interest in natural and holistic health practices among consumers in the U.S. and Canada are driving strong growth in the North American market. Americans increasingly seek alternative and complementary therapies to improve their well-being, including essential oils and aroma massage therapy products. Besides, North America's health and wellness trend is strong, with a growing emphasis on self-care, stress reduction, and mental health, bolstering market development. According to the International SPA Association (ISPA), the U.S. spa industry increased from USD 20.1 billion in 2022 to USD 21.3 billion in 2023, showing a growth of ~5.7% over a year. The U.S. market is foreseen to grow with a value of USD 349.27 million in 2025.

Asia Pacific is the third leading region anticipated to be worth USD 336.33 million in 2025. The spa and wellness industry is rapidly expanding in Asia Pacific, fostering high growth in the market. Many spas, resorts, and wellness centers offer aroma massage therapy treatments as part of their services. The Chinese market is anticipated to be worth USD 115.20 million in 2025. Furthermore, the economic growth in the region has led to an increase in disposable income among the middle-class population. Therefore, with more disposable income, consumers are willing to spend on wellness and self-care products, including essential oils and aroma massage therapy products. For instance, in March 2022, Dessange Salon and Spa, a prestigious Parisian brand, unveiled its latest luxury salon in Mumbai, India. The brand is known for its exclusive services and has extended its international footprint across 45 countries, including Indian cities such as New Delhi, Mumbai, Bangalore, and Hyderabad. India is predicted to reach a market value of USD 61.31 million in 2025, while Japan is expected to reach USD 57.11 million in the same year.

South America is the fourth largest market set to be valued at USD 174.05 million in 2025. South America has witnessed growth in spa and wellness tourism, with many resorts and retreats incorporating aroma massage therapy into their services. The popularity of wellness tourism contributes to the demand for aroma therapy products and treatments. For instance, according to GWI, Brazil ranked 1^st in terms of wellness economy in Latin America, reaching a market of ~USD 96 billion in May 2024.

Besides, in the Middle East & Africa, rapid urbanization and lifestyle changes in urban centers have led to higher stress levels and increased demand for stress relief solutions such as aroma massage therapy. The UAE market is foreseen to stand at USD 19.94 million in 2025.

KEY INDUSTRY PLAYERS

Increasing Partnerships and Collaborations Undertaken by Aroma Therapy Service Providers to Surge Market Growth

Manufacturers of aroma therapy products partner with various spas and wellness centers to offer innovative and new massage products, including aromatherapy inhalers, aromatherapy essential oils, aromatherapy candles, and others. This collaboration enhances the spa experience, attracts new clients, and expands product reach to a broader audience. Moreover, the therapy is increasingly being recognized for its therapeutic benefits in pain management and stress reduction. Therefore, collaborating with healthcare providers, such as hospitals, clinics, and rehabilitation centers, to integrate aroma massage therapy into patient care can boost market growth. For instance, in March 2023, Saje Natural Wellness, a retailer of the wellness industry, collaborated with The Little Market, a non-profit organization, to introduce a limited edition range of Aroma Mosaic diffusers.

List of Top Aromatherapy Companies:

• The Aromatherapy Place  (U.S.)
• Cleveland Clinic (U.S.)
• Aromatherapy Associates (U.K.)
• Aromatics International (U.S.)
• Aromatics Spa (Kenya)
• Lake Austin Spa Resort (U.S.)
• Tranquil Luxury Thai Spa (India)
• Aromatherapy Clinic (Australia)
• Serenity Spa (U.S.)
• Bliss Aromatherapy & Wellness (U.S.)
• Miraval Arizona Resort & Spa (U.S.)
• Lewisia Wellness (India)
• Red Mountain Resort (U.S.)
• Oriental Healing Oasis & Wellness Center (U.S.)
• Sundara Inn & Spa (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2023: Praan Naturals, a producer of ethically sourced natural oils, introduced a new range of Plant-Based Fragrance Oils. These oils are crafted using pure essential oils, absolutes, extracts, and aromatic isolates derived from natural, raw botanical sources.
• September 2023: dōTERRA, a U.S.-based essential oil company, announced the launch of several new essential oils and essential oil blends at their global convention in 2023. They also introduced additions to their sleep and gut health systems. The company remains committed to providing high-quality products and sustainably sourced essential oils.
• June 2023: ACTIZEET, an Indian health and wellness company, launched its new line of Pure Essential, particularly for the Indian market. The company aims to offer its customers a variety of essential oils, usually suitable for a natural and holistic approach.
• March 2023: Shazy Gifts, a leader in wellness and home products, announced the launch of its latest innovation, aroma massage therapy essential oil diffuser. This state-of-the-art diffuser combines modern technology with the therapeutic benefits of essential oils, offering a superior aroma therapy experience for homes, offices, and wellness spaces.
• January 2023: Veda Tinda Scent, specializing in aroma therapy solutions, launched its aroma therapy oil gift set. This set features five 30ml bottles of naturally scented essential oils and a color-changing humidifier.

REPORT COVERAGE

The report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, sales channels, and application usage areas. Besides this, the report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market growth over recent years.

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Report Scope & Segmentation