Essential Oils Market Size, Share & COVID-19 Impact Analysis, By Type (Citrus (Orange, Lemon, Grapefruit, Lime, and Others), Eucalyptus, Lavender, Rosemary, Tea Tree, Peppermint, and Others), By Application (Food & Beverages, Personal Care & Cosmetics, Spa & Relaxation, Pharmaceuticals & Medicinal Formulations, and Others), By Distribution Channel (Direct Distribution, MLM Distribution, and Retail Distribution), and Regional Forecast, 2023-2030

The global essential oils market size was valued at USD 10.47 billion in 2022 and is projected to grow from USD 11.41 billion in 2023 to USD 22.41 billion by 2030, exhibiting a CAGR of 10.13% during the forecast period.

Essential oils are non-water soluble liquids containing unstable aroma compounds of the plants. The global market is majorly propelled by the robust trend of green consumerism among the increasing popularity of natural inputs for sensory-related aspects and food preservation.

COVID-19 IMPACT

COVID-19 Outbreak Surged the Demand for the Product

The COVID-19 pandemic has positively impacted the global ethereal oils market. The increased demand for aetheroleum oils, as these oils claim to enhance health and immunity. According to industry experts, amid the chaotic pandemic situation, people should incorporate ethereal oil in daily life to improve their immune system and achieve a healthy and calm mind. The numerous ethereal oils such as tea tree oil, peppermint oil, and eucalyptus oil, which have the potential for aromatherapy and antibacterial and antiviral qualities, increased the demand for the products during this pandemic.

Prominent companies such as doTERRA and Young Living Essential Oils have experienced an increase in product sales. Therefore, market players operating in the industry are focused on improvising their production and supply strategies to address this enormously growing demand for the product.

LATEST TRENDS

Increasing Application of the Product across Multiple Industries to Bolster the Market Growth

Traditionally, aetheroleum oil is widely utilized in food and beverages and aromatherapy. However, in recent years, the increasing application of the product in several industries, such as pharmaceuticals, cosmetics, and personal care, is anticipated to drive product sales. For instance, in September 2022, INEOS Hygienics, a U.K.-based healthcare products manufacturer, launched a range of high-performance handwashes. These products are formulated using ‘INEOS DNA’ fragrance technology, containing purifying ethereal oils and phytoncides.

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DRIVING FACTORS

Rising Inclination toward Aromatherapy to Drive the Aetheroleum Oils Market Growth

Aromatherapy is also referred to as essential oil therapy. Since the last decade, customers have become more selective about their personal care product uses. Although many similar products are available, high-quality products and competitive prices will satisfy customer needs and increase product loyalty. Therefore, rising expenditure on the research and development of more effective products, processes, services, and technologies is predicted to impact the market growth positively. The robust growth incentive to the hospitality and tourism sector has brought greater benefits of aromatherapy within reach of common consumers. This trend, coupled with the increased utilization of natural active components in pharmaceutical and cosmetic formulations, has further boosted the global market growth.

Increasing Demand for Natural Ingredients to Spur Market Growth

The product has a vital role in the natural preservation of foods amidst the rising concern for synthetic food additives and their long-term harmful effects. Several clinical studies involving ethereal oils in the concentration range of 0.5–20 microliters per gram have shown antibacterial actions in the foods such as meat products, fish, fresh meat, milk, dairy products, and cooked rice. There has been an important synergy established utilizing preservation methods along with such oils. Thus, the greater push for research and development in ethereal oils incorporation as a food additive is anticipated to provide further impetus to the global Essential Oils Market growth.

The global food and beverages industry is undergoing a gradual yet substantial transition concerning ingredient formulations. The rising customer's inclination toward natural and organic products has made ethereal oils a crucial ingredient of choice for food processors. There has been a steady surge in the customer's understanding of the harmful health effects of synthetic chemicals added for flavor applications. Producers are thus encouraged to utilize natural inputs to increase the aesthetic appeal of food products alongside improving their nutritional and functional properties. 

RESTRAINING FACTORS

High Prices of the Product May Hinder Product Growth in Developing Economies

Ethereal oils are a very concentrated product. Henceforth, one pound of lavender oil consumes around 250 pounds of lavender flowers. The declining supplies of aromatic plants possess a greater risk to the growth of the plant-based volatile oils market. The solid, and ever-rising demands against constrained supply are bound to create high price scenarios discouraging its utilization across different application sectors in developing economies.

SEGMENTATION

By Type Analysis

Citrus to Hold the Major Share Backed by Increasing Popularity among Consumers

By type, the market is classified into citrus, eucalyptus, lavender, rosemary, tea tree, peppermint, and others. The citrus segment is further classified into orange, lemon, grapefruit, and lime. The citrus segment held a dominant share of the market in 2022. Citrus-based ethereal oils such as orange and lemon oil dominate the global marketplace due to their availability, superior functional and organoleptic characteristics, and strong demand dynamics.

Orange and lavender ethereal oils lead the global market due to their active principles for oral and topical applications. The food and beverages sector is the leading application of plant-based volatile oils, which act as natural antimicrobials. These oils have exhibited practical inhibitory actions against spoilage-causing microbes. The processed foods having savory organoleptic profiles, such as meat, fish, cheese-based foods, soups, and sauces, can thus be suitable food matrices for incorporating citrus-based oils.

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By Application Analysis

Wide Applications of the Product in the Food & Beverages Segment to Hold Major Share 

Based on application, the market is categorized into food & beverages, personal care & cosmetics, spa & relaxation, pharmaceuticals & medicinal formulations, and others.

The food and beverage segment is expected to account for the largest share during the forecast years. Food and beverages remain preferred matrices for incorporating plant-based volatile oils. The addition of ethereal oils to food products increases the shelf-life, storage stability, and sensory characteristics of various edibles.

The flavors and fragrances application segment utilizes significant quantities of plant-based volatile oils in the global marketplace. The application spectrum of aetheroleum oils is further expected to expand based on the reported antiparasitic, anti-toxigenic, and insecticidal traits. 

By Distribution Channel Analysis

Increasing Product Awareness will Propel the Retail Distribution Channel Sales

Based on distribution channel, the market is categorized into direct distribution, MLM distribution, and retail distribution.

The direct distribution segment holds the largest share of the global market. Consumers want to experience the product and feel the oil’s fragrance. Furthermore, the companies established a strong network through direct distribution channels. Therefore, the segment is anticipated to hold the dominating share of the market. With increasing product knowledge among individuals, they have started purchasing through different retail channels, including supermarkets, specialty stores, and online stores. Hence, the retail distribution segment is anticipated to grow at a double-digit CAGR during the forecast period.

REGIONAL INSIGHTS

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The market in Europe stood at 4.58 billion in 2022, and the region is predicted to continue dominating the global market in the upcoming years. The developed market of the European Union has recognized some of the components of plant-based volatile oils such as carvacrol, carvone, cinnamaldehyde, and citral, p-cymene as legally registered flavoring.  Cosmetic producers in Europe are inclining heavily toward including ethereal oils in their formulations. The growing demand for aromatherapy in major markets of Germany, France, and the U.K. is expected to further contribute to the growth of the global market.

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North America is predicted to be the second-most prominent region in terms of market share. The demand for the product in the region is expected to experience promising growth over the next few years in light of the increasing consumption of natural ingredients containing cosmetic products, new product launches, and rising disposable income.

The markets in South America and Asia Pacific are anticipated to witness significant growth during the forecast period. Several factors, including rising concerns toward aging, UV effects, and hair fall, are likely to fuel growth in these regions. Moreover, the consumers in these regions are ready to spend a huge amount of money on personal care and cosmetics products, which is anticipated to support the market's steady growth.

Emerging and urbanization economies of the Middle East and Africa are expected to become global hotspots in the plant-based volatile oils market during the upcoming years. Additionally, the players operating in the global market are expanding their distribution network to increase their prominence in the regional market, which is predicted to support the steady growth of the regional market.

KEY INDUSTRY PLAYERS

Industry Consolidation is a Priority for Prominent Companies in the Market

The global market remains largely fragmented owing to the prominence of local and private-label brands in different regions. Nevertheless, technological advancements resulting in superior product characteristics are key for the sustainable growth trajectory of plant-based volatile oils. Companies such as Givaudan International SA, International Flavors and Fragrances Inc., and Symrise AG embark on mergers and acquisitions activities to increase their prominence in the marketplace. For instance, in February 2021, Givaudan acquired Myrissi (France). The acquisition of Myrissi is aligned with the company’s long-term Fragrance & Beauty strategy.

LIST OF KEY COMPANIES PROFILED:

• Biolandes SAS (France)


• Givaudan International SA (Switzerland)


• International Flavours and Fragrances Inc. (U.S.)


• Symrise AG (Germany)


• Enio Bonchev Production Ltd. (Bulgaria)


• The Lebermuth Company, Inc. (U.S.)


• Essential Oils of New Zealand (New Zealand)


• Phoenix Aromas & Essential Oils LLC (U.S.)


• Sydney Essential Oil Co. (Australia)


• Young Living Essential Oils (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• December 2022 – Dabur India, India’s one of the leading consumer products manufacturers, expanded its air freshener products by launching the “Odonil Gel Pack”. This product is infused with essential oils.


• June 2021 – Bella Vita Organics, an Indian Ayurveda skincare & personal care company, launched a range of luxurious essential oils in nine different types, including lavender, orange, and basil. These products will help to reduce blemishes, acne, dark spots, excess oil production, inflammation, rashes, and hair fall.


• February 2021 - Natural Sourcing LLC, an American company, launched rosewood essential oil for fragrance applications under its brand Praan Naturals. This rosewood essential oil can also help to produce several personal care and skin care products. 


• October 2020 - dōTERRA International, an international health and wellness company, launched essential oil products such as bath bars, toothpaste, and hand wipes. The company also launched essential oil diffusers.


• June 2020 - India-based company Wow Skin Science launched a range of essential oils, Peppermint, Jasmine, Frankincense Nse, Lemon, and Eucalyptus, to meet beauty and wellness needs.

REPORT COVERAGE

An Infographic Representation of Essential Oils Market

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The research report includes qualitative and quantitative insights into the market. It also offers a detailed analysis of the global market share, size, and growth rate for all possible market segments. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, regulatory scenario in critical countries, and key industry trends.

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