Art & Craft Materials Market Size, Share & COVID-19 Impact Analysis, By Type (Basic Materials/Supplies and Marking Materials/Supplies), By Application (Household, Educational Institute, Office, and Others), By Distribution Channel (Convenience Store, Hypermarket/Supermarket, Online Store, and Specialty Store), and Regional Forecast, 2023-2030

The global art & craft materials market size was valued at USD 20.96 billion in 2022 and is projected to grow from USD 21.71 billion in 2023 to USD 30.89 billion by 2030, exhibiting a CAGR of 5.17% during the forecast period. North America dominated the art & craft materials market with a market share of 33.25% in 2023.

Art & craft materials include a large product range, such as colored pencils, watercolors, and crayons. They are widely used by students and artists for decorating and painting activities. The growing consumer interest in drawing and painting activities drives the market growth.

The increasing adoption of arts and crafts in school curriculum due to increasing awareness regarding their importance and benefits in early childhood education, such as hand-eye coordination improvement, motor skills development, boosted self-esteem, and enhanced creative & innovation skills, positively influencing the global art & craft materials market forecast.

COVID-19 IMPACT

Disruptions in Supply Chain During Pandemic Hindered Market Expansion

The COVID-19 pandemic negatively impacted product demand, notably throughout 2020, as governments across countries imposed strict lockdown measures, disrupting supply chain operations caused by transportation restrictions, factory closures, and delays in the delivery of raw materials. Supply chain disruptions among manufacturers sourcing components and raw materials from various regions led to a shortage of art and craft materials across countries. Moreover, production disruptions impacted manufacturers' ability to meet the demand and caused inventory disturbances.

In 2020, the COVID-19 pandemic resulted in the shutdown of educational institutes, workshops, studios, and art events, which hampered the demand for art and craft supplies. The need for art and craft supplies was limited due to the in-person art gatherings’ absence. Furthermore, the pandemic postponed art events, craft fairs, and exhibitions owing to the strict government regulations had a negative impact on the market trends.

Art & Craft Materials Market Trends

Growing Use of Social Media Platforms to Propel Market Growth

The rising social media platforms’ use, including Facebook, Instagram, YouTube, and Pinterest to encourage art and craft deliver growth opportunities for internationally renowned and new market players. As social media users across countries post craft projects’ videos and pictures on popular social networking platforms, industry participants will likely step up their marketing efforts to leverage their capabilities on social media platforms in the foreseeable future. Furthermore, art supplies channels and videos assist in connecting with individuals who share similar interests. In addition, they boost creativity, improve motor skills, and are more affordable and easily accessible than traditional arts and crafts classes. These factors increase the popularity of art and craft making online videos.

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Art & Craft Materials Market Growth Factors

Rising Interest in Art & Craft Activities to Favor Market Expansion

The rising interest in arts and crafts activities, including painting, drawing, sculpting, and sketching, boosts the arts and crafts supplies worldwide. Furthermore, raising awareness regarding several benefits of arts and crafts activities, such as stress relief, enhanced brain productivity, and boosted confidence, supports global market expansion. Art & craft activities also provide various career prospects, including advertising, art teaching, animation, illustration, and fashion & interior designing. As a result, numerous individuals are increasingly involved in arts & crafts activities to tap career opportunities. In addition, the rising use of products in fashion and interior designing and making personalized gifts contribute to the global arts & crafts materials market growth.

Increasing Popularity of Environmentally Friendly Art & Craft Supplies to Accelerate Product Sales

The rising sustainability trend has been encouraging art and craft material companies to develop environmentally friendly and sustainable products, including plant paint and color pencils sourced from sustainable raw materials, thereby attracting prospective and new customers/artists. Prominent industry participants emphasize on offering such products to attract eco-conscious consumers and accelerate the product sales. In addition, recent years have witnessed increasing store launches offering eco-friendly art & craft supplies, fueling the global market expansion. For instance, in April 2023, TinkerHollow, a retail craft store, opened in Kearney, Nebraska, U.S. According to the company, the new store offers sustainable craft supplies and supports local artists.

RESTRAINING FACTORS

Growing Digital Art’s Popularity to Impede the Market Expansion

Digital artists utilize technology to develop artwork, such as digital drawings, electronic painting, pixel art, digital sculpting, and animation. They do not require art & craft supplies such as paints, crayons, colored pencils, brushes, pallets, or sharpeners for the artwork. In this regard, the rising popularity of digital art worldwide significantly hampers the demand for art and craft materials. Recent years have witnessed an increasing launch of new platforms that assist users in trading digital art. For instance, in September 2022, LG Electronics, a Seoul, South Korea-based multinational conglomerate corporation, launched LG Art Lab, a non-fungible token (NFT) platform that assists users in discovering, selling and buying digital artwork.

Art & Craft Materials Market Segmentation Analysis

By Type Analysis

Increasing Use of Washable & Erasable Crayons Strengthened the Marking Materials/Supplies Segment’s Growth

Based on type, the market is divided into basic materials/supplies and marking materials/supplies.

The marking materials/supplies segment held a significant market share in 2022 due to rising students' and teachers' preference towards using washable and erasable crayon product types to change their paintings easily. In addition, the growing number of school students using oil-based crayons in their art and craft-related educational projects fuels product adoption across countries. The increasing demand for basic materials/supplies is driven by increasing consumer preference for oil-based and water-soluble colored pencils and advancement in the material science & technology used in these products.

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By Application Analysis

Increasing DIY Projects’ Popularity Increased Product Adoption across Households

By application, the market is classified into educational institutes, office, household, and others.

The household segment dominated the global market in 2022 owing to the rising use of art and craft materials, including paints, crayons, markers, colored pencils, and watercolors across households for DIY (Do It Yourself) art projects, decorative products, and children's art projects. The rapidly evolving DIY trends will contribute significantly to the global art & craft materials market share over the forecast period.

The educational institute segment is anticipated to witness a significant growth during the projected period. Numerous educational institutes across the globe, such as schools and art colleges, including Aalto University (Espoo, Finland), Burren College of Art (Ballyvaughan, Ireland), and Design (Stockholm, Sweden), creates a considerable demand for art and craft materials such as acrylic paints, watercolors, and color pencils.

By Distribution Channel Analysis

Expanding Supermarket & Hypermarket Chains to Accelerate Product Sales Drives Hypermarket/Supermarket Segment Growth

By distribution, the market is classified into hypermarket/supermarket, convenience store, specialty store, and online store.

The hypermarket/supermarket segment is likely to dominate the global market throughout the projected period due to the rapidly expanding supermarket and hypermarket chains across nations. For instance, in November 2022, Costco, a Seattle, Washington, U.S.-based hypermarket chain, launched its 14th store in Perth, Australia.

Growing at a CAGR of 6.64%, the online store segment is anticipated to grow at the highest rate over the projected period. The growing popularity of online shopping owing to the growing number of smartphone users and the increasing number of internet users globally drives the segment’s growth. Furthermore, several advantages of such online platforms, including convenience, time-saving, wide product range, discounts, and multiple payment options, increase consumer inclination towards online shopping.

REGIONAL INSIGHTS

Based on region, the market is studied across Europe, North America, the Middle East & Africa, Asia Pacific, and South America.

North American market for art & craft materials is anticipated to register largest share during the projected period. The rising number of arts & crafts institutions fuels the art & craft materials’ demand across the region, notably in the U.S. The School of the Art Institute of Chicago, Yale University, Carnegie Mellon University, and the University of California are the most prominent art and design schools in the U.S. At a macro level, the rising importance of self-expression and creativity among individuals accelerates product adoption across North America.

European market for art & craft materials is expected to grow considerably during the projected period. Different artwork forms, including sculpture, abstract art, oil painting, and drawing, are witnessing extensive attention across Europe for interior designing and home décor purposes, boosting the adoption of art and craft supplies. For instance, according to Crafts Council, a U.K.-based contemporary craft agency, the number of craft buyers in the U.K. increased from 6.9 million and 16.9 million in 2006 and 2010, respectively, to 31.6 million in 2020.

The growth of the Asia Pacific arts & crafts materials market is driven by the rising demand for the product from growing interior designing and home décor trends and educational institutes. In addition, increasing disposable income of the consumer, developing e-commerce channels, and changing lifestyles drives the market growth in the region.

The sales of art & craft materials across the Middle Eastern, South American, and African markets are set to experience positive growth in the foreseeable future. The rapidly evolving online shopping trends to purchase art & craft materials will further drive market growth in the near term. The increasing number of grants, exhibitions, and workshops by the government supporting local artists and crafters also drive the market growth across these regions. In addition, an increase in art & craft-based competitions, notably among children, will increase product sales across South American, Middle Eastern, and African markets in the coming years.

List of Key Companies in Art & Craft Materials Market

Key Players focus on Product Development to Achieve Product Differentiation

The global market is intensely competitive with international and domestically renowned players competing for a higher share. Major industry participants invest in research & development to develop new products featuring recycled metals to meet the rising demand of consumers. They are launch innovative designs to stay competitive.

List of Key Companies Profiled:

• Faber Castell (Germany)


• Crayola LLC (U.S.)


• Fabbrica Italiana Lapis ed Affini S.p.A (Italy)


• STAEDTLER Mars GmbH & Co. KG (Germany)


• Newell Brands (U.S.)


• Colart International Ltd. (U.K.)


• Kokuyo Camlin Ltd. (India)


• DA VINCI PAINT CO (U.S.)


• General Pencil Company Inc. (U.S.)


• Langridge Artist Colours (Australia)

KEY INDUSTRY DEVELOPMENTS:

• In March 2023, Michaels, a Texas, U.S.-based arts, crafts, and wall decor retail company, partnered with CommerceHub, a U.S.-based e-commerce technology platform, to launch a new a new online marketplace, Michaels.com.  


• In August 2022, DecoArt LLC, a U.S.-based manufacturer of art and craft paint, and MPE Partners, a U.S.-based investment firm, announced the acquisition of Jack Richeson & Co. Inc., a U.S.-based manufacturer of art materials.


• In February 2022, Daler Rowney Ltd., an arts products manufacturer based in Bracknell, U.K., acquired U.K.-based art and craft producer, Creative Art Products Limited.  As per company, this acquisition complements their FILA Art & Craft products portfolio and help in reinforcing their manufacturing presence in the UK.


• In March 2021, a Minnesota, U.S.-based retail corporation Target Corporation, introduced an art & craft brand, Mondo Llama. According to target Corporation, the brand will have more than 400 art and craft products, including drawing kits, paint sets, paint brushes, canvases, scissors, and sharpeners.


• In March 2021, Liquitex, a U.S.-based company specializing in artists' acrylic paints, launched '8 New Liquitex Acrylic Mediums,' a line of eight acrylic paints including Masking Fluid, Satin Medium, Satin Gel, Silkscreen Medium, Gold Metallic Medium in the U.S.

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The market report analyzes the market in-depth and highlights crucial aspects such as prominent companies. Besides this, the research report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

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