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Art & craft tools are widely used by students and other people during the decoration and gift-wrapping activities. Such tools are also largely used by people to create a fashionable & designer outlook for the various podiums and wedding ceremony stages. Growing consumer interest in painting & drawing activities is driving the growth of the market.
Companies widely develop screen printed or foil stamped colour pencils to increase their brand awareness among users. Additionally, they are introducing various high-quality stationery products to provide high-performing art & craft tools to the users. For instance, in May 2019, Kokuyo Camlin Ltd. launched a premier stationery geometry pencil box with unbreakable plastic slots for keeping multiple stationary products in the box.
Rising consumer interest towards design & decoration activities such as stage decoration, wall decoration, etc. is expected to excel in the growth of the market. Additionally, increasing people's interest in celebrating various festivals as well as a growing number of events in auditorium halls and other places have resulted in the rising demand for the decoration items and further drives the growth of the market. Besides this, changing fashion trends in the decoration industry is further driving the demand for art & craft tools.
The growing trend of online videos regarding craft making and gift wrapping is likely to build the consumer’s interest in buying such craft items and thereby, fuel the market growth. Besides this, increasing governmental investments in the development of the educational infrastructural facilities has resulted in the rising number of schools & colleges which thereby, drive the consumption rate of such items among students. According to the data presented by the Union Budget Government of India, as of December 2019, the government of India had planned to invest USD 5,298.03 million to develop school education infrastructure in India during the span of 2020-2025.
However, large competition in the art & craft industry due to the presence of several smaller industry players has impacted the revenues of the prominent companies. Additionally, the sudden shutdown of the stationery stores due to the COVID-19 infection prevention purposes in many countries across the globe have hampered the growth of the market.
The prominent companies associated with the global art & craft tools market are Ningbo Haishu Qiao Stationery Co., Ltd., Fabbrica Italiana Lapis ed Affini S.p.A., CSS Industries Inc., Crayola, The Art & Craft Limited, hobbycraft, ARTS AND CRAFTS, Walnut Hollow, Creativ Company (U.K.) Ltd., etc.
The global art & craft tools market is segmented based on product type, distribution channel, end-user, and geography. Based on the product type, the market is segmented into drawing & painting tools, cutting tools, paper crafts & decorative items, and others. The paper crafts & decorative items segment is expected to hold a major share of the market owing to the wide variety of paper crafts & decorative items. Additionally, increasing usage of the decorative items for the gift-wrapping purposes give rise to the demand for such a segment.
Based on the distribution channel, the market is segmented into convenience stores, hypermarkets & supermarkets, online stores, and others. The convenience stores segment is anticipated to hold a major share of the market as they are easily accessible to the users for purchasing decorative craft items. Additionally, the availability of the wide variety of such items in the stationery stores is further driving the segment growth.
Based on the end-user, the global market is segmented into households, educational institutes, offices, and others. The educational institutes segment is anticipated to hold a major share of the market owing to the large usage of art & craft tools by the students for their creative projects in the schools.
By geography, the global art & craft tools market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The larger share of the Asia Pacific region is attributed to the large consumption volume of the paper products which results in the higher consumption of the art & craft papers in the region. According to the report ‘Sustainable Production and Consumption of Paper and Paper Products in Nigeria: A Review’, presented by the MDPI organization, as of 2018, China accounted for 76 kg of per capita consumption of the paper products in a year above to that of a global average of 55 kg.
Additionally, such products are widely used in offices for the interior decoration activities at various festivals and celebration meet-ups. Therefore, increasing corporate infrastructural facilities in the region result in the higher consumption of the craft tools among offices which thereby drive the growth of the market. According to the data presented by the Directorate of Economics and Statistics, Planning Department, Government of Maharashtra, the total number of companies in India had increased from 11, 62,181 as of March 2017 to 11,79,761 as of March 2018.
The fastest growth of the North America region is attributed to the rising expenditure of the U.S. population on stationery products. According to the data presented by the Federal Reserve Bank of St. Louis, U.S., in 2019, U.S. personal expenditure index for the magazines, books, and stationery products has increased to 134.41 above the base index of 100 in 2012.
Additionally, large import of the scissor and other cutlery artistic tools in the country such as Canada is further supporting the growth of the market. According to the data presented by the Government of Canada, Canada imported scissors products valued at about USD 15.18 million in 2018.
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