"Smart Strategies, Giving Speed to your Growth Trajectory"

Automation Testing Market Size, Share & COVID-19 Impact Analysis, By Component (Solution (API Testing, Performance Testing, Test Management, Code Quality, and Others) and Services), By Testing Type (Static and Dynamic), By Interface (Desktop Testing, Web Testing, Mobile Testing, and Test Design), By Vertical (BFSI, IT & Telecom, Manufacturing, Retail, Healthcare, Government, and Others), and Regional Forecast, 2023 – 2030

Region : Global | Format: PDF | Report ID: FBI107180

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global automation testing market size was valued at USD 13.50 billion in 2022. The market is projected to grow from USD 15.39 billion in 2023 to USD 51.26 billion by 2030, exhibiting a CAGR of 18.8% during the forecast period.


Automated testing is a software testing technique that automates validating software functionality and ensures that requirements are met before the software is released into production. Automated testing allows companies to perform certain software tests more quickly without using human testers. Automated tests are best suited for large or repetitive test cases.


The method of running the same test suite recurrently is time-consuming. Therefore, with a test automation tool, it is much quicker to inscribe the test suite, re-play it as requisite, reduce human interaction, and advance ROI testing. For instance,



  • June 2023: Appium is a popular open-source automated mobile app testing framework. It allows developers to automate the testing of hybrid or native iOS and Android applications. In this, the developers can use various online and mobile testing platforms to test their programs and applications on real and virtual devices before release.


COVID-19 IMPACT


Rising Demand for Digital Products and Services during COVID-19 Boosted the Market


The impact of COVID-19 had a significant impact on various industries and the field of automation testing is one of them. The pandemic affected the testing market in the initial quarter of lockdown. During this period, the demand for digital products and services has increased as more and more people relied on online platforms for work, education, shopping, and entertainment. This increased the demand for software testing and test automation to ensure the quality and reliability of the digital services such as test automation planning, tool selection, test data preparation, test reporting, and others. On the other hand, the rapid digitalization in industries created an urgent need for test automation, as most businesses depend on mobile apps. In addition, the changing nature of work patterns contributes to the market growth.


The pandemic accelerated the adoption of CI/CD (continuous integration and delivery) practices, where software updates are continuously integrated and delivered to customers uninterruptedly and iteratively. The testing plays a major role in these processes by allowing quicker feedback loops and faster detection of defects.


Therefore, the COVID-19 pandemic accelerated the adoption and importance of automation testing as companies faced new challenges and increased demands in their digital offerings. The focus on remote work, continuous delivery, and robust testing infrastructure emphasized the need for efficient and scalable automation solutions.


LATEST TRENDS


Request a Free sample to learn more about this report.


Increase in Agile and DevOps Practices in Software Development to Enhance the Market Growth


The increasing adoption of advanced technologies such as Agile and DevOps practices is driving the growth of the market. Automation testing aligns well with these practices, as it allows continuous testing and integration, ensuring that software changes are thoroughly tested before deployment.


In an agile environment with iterative and incremental modeling, test automation delivers rapid quality in sprints as features can be developed and tested quickly. In this development process, software is developed in small iterations, with different features being tested and added in each iteration. Agile test automation allows the testing team to keep up with the speedy pace of advancement by automating the testing of time-consuming and repetitive tasks, such as regression testing.


However, cloud-based test automation tools allow teams to access the tool from any device and collaborate toward delivering a quality product. Thus, it has also been observed that the number of tests keeps growing exponentially with each iteration in agile scenarios. The automation tool will handle it efficiently and ensure an early launch. In addition, under agile, individuals can automate functional and regression testing to ensure that the product works quickly and exactly as required. For instance,



  • October 2022: Tricentis, an enterprise continuous testing firm, announced the launch of new products such as Tricentis NeoLoad 9.0, Tricentis Test Management of Jira, and Tricentis Test Automation for Salesforce. The solutions expand the company's market-leading capabilities in continuous performance testing, test management, and test automation to improve application quality and delivery time for better business-critical outcomes.


Therefore, these benefits are expected to increase the demand for sophisticated DevOps-based automated analytics in various industries, including money services, telecommunications, automotive, government, and the public. Thus, to stay competitive, several market players are aiming to create test automation solutions based on Agile and DevOps methodologies.


DRIVING FACTORS


Integration of AI and Machine Learning in Test Automation to Boost the Market 


The growing need to automate testing processes and solutions to deliver seamless customer experiences and the increasing use of advanced AI-enabled technologies for software testing environments are driving test market automation. However, factors such as the increasing complexity of transitioning from manual to automated testing will likely hold back the market growth in the coming years. Thus, Artificial Intelligence (AI) and Machine Learning (ML) are key drivers of automation testing as AI is gaining popularity in all aspects of testing such as automation, regression, functional, and performance testing. 


In addition, there is increasing adoption of cloud-based automation tools as they are agile, cost-effective, and scalable, and thus are popular among SMEs and startups. Therefore, integrating machine learning and artificial intelligence in cloud-based testing significantly facilitates the use of tools, which is expected to promote the automation testing market growth. 


RESTRAINING FACTORS


Lack of Data Security in Test Automation May Hinder the Market Growth


When executing automation testing solutions, data security is one of the most significant factors to consider. With the popularity of connected smart systems, IoT-enabled devices are gathering and transmitting huge amounts of data, which exposes them to numerous dangers.


Data theft is a continual threat to organizations and businesses in the current cyber threat scenario. Additionally, numerous flaws are frequently found when using the software, which entails debugging the complete process before proceeding, making the process time-consuming and expensive. All these factors are estimated to restrain revenue growth to some extent.


SEGMENTATION


By Component Analysis


Growing Adoption of Professional Services to Drive Market Growth


Based on component, the market is segmented into solution and services.


In the services segment, the professional services segment dominated the market due to the growing utilization of specialized consulting and implementation services to assist organizations in establishing and optimizing their automated testing processes. Third-party vendors or consulting firms typically provide these services with expertise in test automation and testing best practices. Thus, adopting professional services in testing is beneficial, particularly for organizations that lack in-house expertise or want to accelerate their test automation initiatives.


Additionally, the solution segment is predicted to grow with the highest CAGR during the forecast period. Adopting automation testing solutions allows organizations to achieve faster testing cycles, improve test coverage, and reduce the reliance on manual testing efforts. In addition, these solutions contribute to delivering high-quality software products while optimizing testing efforts and resources. Therefore, selecting the right testing solutions based on specific project requirements and goals is crucial to maximizing the benefits of test automation.


By Testing Type Analysis


Static Testing to Gain Traction with Rising Demand for Software Applications


By testing type, the market is bifurcated into static and dynamic.


The static segment held a major market share in 2022 as it enabled users to examine the documents and find out mistakes, redundancies, and ambiguities. In addition, static testing also enhances collaboration among team members and promotes better quality code, leading to more effective and efficient automation testing processes.


Furthermore, the dynamic segment is projected to grow at the highest CAGR during the forecast period. The method is implemented for error detection by code execution. These tests help increase the efficiency and accuracy of testing and the number of test cases executed, resulting in faster and more efficient software deployment.


By Interface Analysis


Rapid Growth in the Adoption of Desktop Testing to Boost the Market Growth


Based on interface, the market is segmented into desktop testing, web testing, mobile testing, and test design.


Desktop testing holds the highest market share as the product is deployed in the process of testing applications specifically on desktop operating systems, including Windows, macOS, and Linux. Therefore, it is an essential part of software testing, especially for applications that are primarily desktop-based. Thus, the adoption of these software applications, especially in industries where cloud-based or web applications, may not be feasible or secure enough. This testing remains essential in such scenarios.


The web testing segment is projected to grow at the highest CAGR during the forecast period. It is the process of testing web applications and websites to ensure they function correctly, perform well, and deliver a positive user experience across different web browsers and devices. The shift toward web-based applications has been significant due to their accessibility across cross-platform compatibility and ease of deployment. The increasing demand for web-based applications across the businesses creates the growth opportunity for market players.


By Vertical Analysis


To know how our report can help streamline your business, Speak to Analyst


Increasing Demand for Testing Platforms in the Healthcare Industry to Increase Product Adoption


By vertical, the market is segmented into BFSI, IT & telecom, manufacturing, retail, healthcare, government, and others.


The healthcare segment accounted for the highest market share due to its significant digital transformation, with a greater reliance on software applications, Electronic Health Records (EHRs), medical devices, and other technologies to improve patient care, enhance operational efficiency, and ensure regulatory compliance. Thus, test automation plays a crucial role in the healthcare industry.


The BFSI segment holds the highest CAGR during the forecast period as it heavily relies on software applications to deliver a wide range of financial services to customers, manage transactions, and ensure regulatory compliance. Furthermore, automation testing allows BFSI organizations to accelerate their testing processes and release software updates more quickly. Thus, this is crucial in a highly competitive industry where time-to-market can make a significant difference. As the industry continues to evolve with technological advancements, adopting these testing will remain a strategic imperative for BFSI organizations to stay competitive, secure, and compliant while meeting the evolving needs of their customers.


REGIONAL INSIGHTS


North America Automation Testing Market Size, 2022 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


In terms of region, the global market is divided into five key regions, North America, South America, Europe, the Middle East & Africa, and Asia Pacific. They are further segmented into countries.


North America holds the largest global automation testing market share in the market due to its growing popularity of cloud-based testing and increasing adoption of Agile and DevOps methodologies.


In addition, technologically advanced companies such as Amazon, Google, Microsoft, and Apple are investing heavily in test automation to improve the quality of their software products.


Moreover, the region’s growth is attributed to the huge presence of leading testing vendors such as IBM, HP, and Tricentis, providing a wide range of testing solutions to meet the needs of businesses in the region.


Asia Pacific is expected to witness rapid growth during the forecast period due to the rising demand for mobile applications. Mobile applications are becoming increasingly complex and require a high level of quality assurance. Therefore, automation testing in this region helps ensure that mobile applications are free of defects and meet users' needs.


Europe is expected to exhibit stable growth during the forecast period. The regional growth can be attributed to various government initiatives to support digitization, cloud computing, and automation in numerous industries and public enterprises. Companies operating in the Europe testing market also aim to incorporate numerous business strategies to advance new tools & software solutions and showcase high competitiveness among other players.


Similarly, South America shows significant growth in the testing market as the cost of labor increases and businesses are looking for ways to reduce their testing costs. Additionally, the complexity of software applications is rising. As software becomes more complex, it becomes more difficult to test them manually. Thus, testing in the region helps businesses to test their software applications more effectively.


To know how our report can help streamline your business, Speak to Analyst


The Middle East and Africa (MEA) market is expected to witness growth in coming years owing to the rising investments and government funding toward digitalization.


KEY INDUSTRY PLAYERS


Market Players Focus on Business Expansion Strategies to Gain Strong Footing


The top players are focused on expanding their geographical boundaries across the globe by introducing industry-specific solutions. These players are strategically collaborating and acquiring local players to gain strong foothold in the region. Moreover, key players in the market are introducing new products to attract and retain their customer base. Besides, continuous investments toward the research and development of product offerings are propelling the global market growth. By adopting such corporate strategies, players sustain their competitiveness in the market.


List of Key Companies Profiled:



KEY INDUSTRY DEVELOPMENTS:



  • June 2023: ESCRIBA AG, a provider of scanning software and solutions, partnered with Software AG, bringing further innovation to the global market. The Software AG partnership provides the ideal tool for end-to-end applications to drive digital transformation in businesses of all sizes and all industries.

  • April 2023: Emerson announced the acquisition of NI for USD 60 per share in cash at an equity value of USD 8.2 billion. With this expansion into testing and measurement, Emerson would enhance its automation capabilities and attract more customers to trust NI solutions at critical development stages. These capabilities would enable Emerson to expand into attractive and growing distinct markets such as transportation and electric vehicles, semiconductors and electronics, aerospace and defense, and markets ready to benefit from long-term growth trends.

  • March 2023: Crank AMETEK declared the launch of a powerful new embedded GUI testing framework built into Storyboards for visitors to Embedded World 2023. The launch software is a powerful easy-to-use GUI testing framework that makes sense to modernize the testing process for GUI development built-in Application Storyboard, improving development efficiency.

  • August 2022: Cummins Inc. declared the acquisition of Meritor Inc., a provider of electric mobility, brake, transmission, spare parts, and powertrain solutions for the commercial and industrial vehicle markets. The acquisition of Meritor added additional products to Cummins' components business providing an attractive growth opportunity in the company's energy applications and solutions portfolio.

  • April 2021: Siemens Healthineers AG announced the acquisition of Varian Medical Systems, Inc., further strengthening its position as a comprehensive healthcare partner. The acquisition creates a distinctive and highly integrated portfolio of laboratory diagnostics, imaging, artificial intelligence, and treatments for the global fight against cancer with substantial potential to generate added value.


REPORT COVERAGE


An Infographic Representation of Automation Testing Market

To get information on various segments, share your queries with us



The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.


Report Scope & Segmentation






























































  ATTRIBUTE



  DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Growth Rate



CAGR of 18.8% from 2023 to 2030



Unit



Value (USD Billion)



Segmentation



By Component, By Testing Type, By Interface, By Vertical, and By Region



By Component




  • Solution

    • API Testing

    • Performance Testing

    • Test Management

    • Code Quality

    • Others (Agile Testing)



  • Services

    • Professional

    • Managed





By Testing Type




  • Static

  • Dynamic



By Interface




  • Desktop Testing

  • Web Testing

  • Mobile Testing

  • Test Design



By Vertical




  • BFSI

  • IT & Telecom

  • Manufacturing

  • Retail

  • Healthcare

  • Government

  • Others (Energy & Utilities, Technology)



By Region




  • North America (By Component, By Testing Type, By Interface, By Vertical, and By Country)

    • U.S. (By Vertical)

    • Canada (By Vertical)

    • Mexico (By Vertical)



  • South America (By Component, By Testing Type, By Interface, By Vertical, and By Country)

    • Brazil (By Vertical)

    • Argentina (By Vertical)

    • Rest of South America



  • Europe (By Component, By Testing Type, By Interface, By Vertical, and By Country)

    • Germany (By Vertical)

    • France (By Vertical)

    • Italy (By Vertical)

    • Spain (By Vertical)

    • Russia (By Vertical)

    • Benelux (By Vertical)

    • Nordics (By Vertical)

    • Rest of Europe



  • Middle East & Africa (By Component, By Testing Type, By Interface, By Vertical, and By Country)

    • Turkey (By Vertical)

    • Israel (By Vertical)

    • GCC (By Vertical)

    • South Africa (By Vertical)

    • North Africa (By Vertical)

    • Rest of the Middle East & Africa



  • Asia Pacific (By Component, By Testing Type, By Interface, By Vertical, and By Country)

    • China (By Vertical)

    • India (By Vertical)

    • Japan (By Vertical)

    • South Korea (By Vertical)

    • ASEAN (By Vertical)

    • Oceania (By Vertical)

    • Rest of Asia Pacific





Frequently Asked Questions

According to Fortune Business Insights, the market is projected to reach USD 51.26 billion by 2030.

In 2022, the market was valued at USD 13.50 billion.

The market is projected to grow at a CAGR of 18.8% during the forecast period.

The desktop testing segment is expected to lead the market.

Advancements associated with artificial intelligence and machine learning in automation testing to drive the market growth.

Accenture, Microsoft, Tricentis, SmartBear Software, Ranorex, Parasoft, Cigniti Technologies Limited, Applitools, Cygnet Infotech, and IBM are the top players in the market.

North America is expected to hold the highest market share.

By vertical, the BFSI is expected to grow with a remarkable CAGR during the forecast period.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • Sep, 2023
  • 2022
  • 2019-2021
  • 150

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X