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The global automotive eCall market size was USD 3.65 billion in 2020. The market is projected to grow from USD 3.87 billion in 2021 to USD 7.44 billion in 2028 at a CAGR of 9.8% in the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with the automotive emergency call system witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a decline of 4.1% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
An automotive emergency call system is an “in-vehicle” emergency call service system that enables communication lines in case of accident or failure of vehicles. This system consists of an automated as well as manual e-calling system and comprises of voice response that is delivered to the emergency service provider via an automated call on an emergency number. The automated call is generated in response to certain events such as the breakdown of the vehicle, deployment of airbags, or a vehicle crash. A manual e-calling system is also available in which a manual button is provided in vehicles that enables the occupant to connect to an emergency number in case there is a possibility of an accident or if the vehicle’s system fails.
The initial stage is an emergency call which is made automatically when the onboard sensors register a fatal accident. The occupant can also push the manual button to make a call. The second stage is provisioned through satellite positioning. The accurate location of the accident is fixed and transmitted by e-call to the nearest e-call center along with the direction and vehicle information. In the third stage, the e-call center recognizes the incident location on the screen, and a trained operator tries to obtain data from the occupant. If there is no response, emergency services are sent off immediately. In the final stage, owing to the accurate knowledge of the incident location, emergency services (fire brigades, ambulances, and police) arrive much faster at the site, thus many lives are saved. This system is becoming mandatory for automobile manufacturers to fulfill legal requirements as well as fulfill customer’s safety concerns.
Impact of COVID-19: Supply Chain Vulnerability May Hamper eCall System Demand
The outbreak of the coronavirus (COVID-19) has impacted all aspects of civilization, as well as the global economy. This pandemic situation has forced people to stay at home. Also, the increasing death toll of humans and work productivity is likely to impact various sectors and general lifestyles over a long period. This pandemic condition is projected to impact individual behavior relating to work style, consumption, and travel.
The automotive industry is one of the major impacted sectors by the outbreak and is facing several challenges. The policies imposed by governments and other private organizations to maintain social distancing and hygiene practices as well as lockdowns have impacted many countries and are also likely to shut down or slow down the production and consumption activities for a temporary period of time. According to the Institute of Supply Chain Management Survey, 75% of companies have been facing supply chain disruption owing to the COVID related transportation policies and restrictions. This global economic crisis has affected the revenue of many companies. Owing to this state, people are shifting their investments to reduce losses and are focusing on buying utilities rather than fulfilling their luxury needs.
The market growth will also be affected as private and commercial vehicle owners have redirected their investments in recovering up their losses. Further, the automobile and component manufacturing units are being closed down globally. Customers' footfalls in showrooms have dropped down radically, and automobile sales are reducing considerably. Moreover, according to experts, the impact of this pandemic may perhaps last for a few more years. These statistics may induce people to save money for any such future consequences, thus obstructing the growth of the global market.
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Development of Next-Generation Telematics in the Automotive Industry is Set to Boost the Market Growth
The automotive industry is shifting towards developing and designing advanced technologies to provide enhanced connectivity solutions and advanced safety features as well as improved in-vehicle user experience. The standalone emergency calling system can incur more costs, and therefore the manufacturers are providing this system along with other telematics devices. Further, these companies are working on developing an infotainment system with more features to make travel safer, enjoyable, and as effortless as possible.
The infotainment systems connect with all the intelligent technologies such as telematics devices, V2X connectivity solutions, smartphones, ADAS systems, and sensors among others and incorporate them with each other to offer an improved driving experience. Vehicles are deployed with an intelligent system that communicates the incident information to nearby vehicles and infrastructure units over V2V and V2I networks. The emergency service providers receive this data from the vehicles via the GSM network, thereby enabling them to reach the accident spot on time.
Moreover, the development of the next-generation telematics protocol and its gradual deployment in vehicles is expected to drive the market over the forecast period. For instance, Mercedes cars are integrated with the ‘me-contact’ system, which consists of three connectivity services such as I-call, B-call, and E-call. I-call is the information call system that provides Artificial Intelligence (AI) support such as restaurant locations and driving routes. B-call is the breakdown call which permits the drivers to call for 24-hour roadway assistance in case of vehicle breakdown, and it is for emergency calls which automatically calls emergency service providers in case of an accident or crash.
Rising Demand for Safety Services to Drive Market Growth
Globally, increasing urbanization, demographic changes, improvement in the standard of living, and the rise in the disposable income are the foremost reasons for the rapid growth in the sales and production of vehicles. Rising traffic congestion and a high rate of road accidents are raising safety concerns among consumers as well as increasing their inclination towards enhanced safety and security features in vehicles, thereby creating a high demand for these systems across the globe.
Moreover, the automotive manufacturing companies are installing these systems in vehicles owing to the rising safety concern of drivers and passengers as well as to reduce road fatalities and provide quick relief services to injured people. This is ultimately surging the demand for these systems in the automotive industry. According to the Road Safety Authority (RSA), the total number of fatalities across the world has been decreasing since the last few years and the number can be reduced further by enhancing the efficiency and punctuality of emergency services. This is attributed to the rising adoption of these systems across the world.
Stringent Government Regulations to Drive Market Growth
Globally, the rapid growth in the number of vehicles on the road has led to an increase in traffic congestion. The fatality rate has also gone up over the years as millions of people lose their lives in road accidents across the world. Owing to this situation, governments in various countries have imposed stringent norms and regulations to reduce the rate of accidents and enhance the safety of vehicles as well as occupants. Governments are also setting standards pertaining to vehicular safety that are prompting automotive manufacturers to install emergency call systems not only in high-performance vehicles but also in entry-level and mid-sized vehicles which hold the largest share in the automobile industry. Moreover, governments are heavily investing in promoting the adoption of technologically advanced systems to develop safety features in vehicles and support the automotive industry to enable efficient and quick functioning of the emergency service providers.
Increasing Jamming and Interface Issues May Restrain Market Growth
The emergency call systems installed in vehicles are directly connected to Public Safety Answering Point (PSAP). In case of any road fatalities, the minimum set of data (MSD) is sent to the PSAP which includes all information regarding the accident along with the previous and present condition of the vehicle. In this manner, important data is sent to the nearest emergency service provider as soon as possible. However, there are some drawbacks that are associated with this system such as the jamming of satellite signals and other interferences. A GPS receiver at times fails to figure out the vehicle’s position, causing a serious problem for these system.
Without the position of the in-vehicle system (IVS), it becomes difficult to provide quick rescue services, especially when commuters inside the vehicle are unconscious and are not able to contact PSAP staff. The satellite signals are obstructed by various interferences. These interferences can be intentional as well as unintentional. Intentional interferences such as jammers are used for many security purposes. Unintentional interferences may be caused by metallic components that affect the performance of internal antennas. Therefore, these interferences can restrain the growth of the market. Furthermore, these systems need to be configured according to the region.
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Automatic System Segment to Hold Largest Automotive ECall Market Share due to a Rise in Demand for Enhanced safety in vehicles
Based on type, the market is segmented into a manual and automatic eCall system. In 2020, the automatic emergency call system segment holds the largest share in the global market. This is an advanced in-vehicle safety system, consisting of an automated calling device that calls the emergency service providers if the vehicle is involved in an accident or a crash. The emergency number is dialed automatically when the sensors are impacted by the occurrence of severe road accidents, or when the airbag deployment takes place in the car. The internal antennas send signals through satellite positioning. Precise location, as well as a minimum set of data (MSD), is sent to the nearest emergency service provider. Moreover, a voice call is placed for the driver to give any additional information to the service provider.
However, this call is dropped after a certain period if the driver’s condition is serious and is unable to respond. Furthermore, the public safety answering point (PSAP) recognizes the precise location of the accident and immediately sends the emergency services such as the fire brigade, ambulance, police, and a technician if required. This is possible only when the system as well as the emergency agency is functioning appropriately and punctually. Therefore, the adoption of these systems in vehicles can save lives as well as reduce the severity of injuries by transmitting critical data to emergency assistance and thus significantly reduce their response time.
Passenger Car Segment Holds the Largest Market Share Globally Owing to eCall System Becoming a Common and Mandatory Feature in Passenger Cars
Based on vehicle type, the market is segmented into passenger cars and commercial vehicles. The passenger car segment holds the major market share in 2020. Growing urbanization, expansion of the industrial sector, high demographic growth, and rise in disposable income have led to an increase in production and sales of vehicles across the globe. The rapid adoption of technologically advanced systems such as infotainment and telematics by the automotive manufacturing companies is fuelling the growth of the market.
Governments around the world have imposed stringent regulations on the automotive industry to reduce the increasing rate of road accidents and enhance safety features in vehicles. Also, the manufacturers are investing large amounts on developing enhanced safety features such as automotive e-call systems to mainly provide emergency services to save lives in accidents, abide by the stringent government regulations,and ensure consumers' safety.For this Manufacturers are connecting with various sectors such as IT system providers, medical caretakers, firefighters, vehicle service centers, and others to enhance the service providing capabilities and make in vehicle calling process faster to save more lives. Moreover, the integration of these systems is becoming a common and mandatory feature in passenger cars, thereby creating a high demand for this system in the global market.
Europe Automotive eCall Market Size, 2020 (USD Billion)
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Europe is expected to lead the market share owing to the stringent government regulations regarding the preventive as well as passive safety of passengers and drivers. The European Union Transport Authority is fully dedicated to controlling the rising number of road accidents (preventive safety measure), justifying the consequences of already occurred accidents (passive safety measures), and enhancing the operating capability of the emergency services and improving the effectiveness of post-accident medical treatment (tertiary safety measures). The European Union (EU) has implemented the interoperable EU-wide e-call service which works on the improvement of road safety and the development of the automotive IT system in Europe.
Moreover, automotive manufacturers in the European region are investing a high percentage to develop advanced technologies that offer more accurate and quick information regarding adverse incidents along with additional safety features. In this context, the automotive eCall can significantly contribute to the reduction of road accidents as well as reduce the severity of road injuries, thereby creating high penetration of the system in this region.
North America holds the second-largest share of the global market owing to the rising vehicular safety concerns among people as well as improvement in government regulations regarding road as well as passenger and driver safety. Moreover, the presence of prominent automobile manufacturers in this region is expected to boost the market.
The Asia Pacific is expected to be the largest shareholder of the global market in the forecast period owing to the rapid growth in the production and sales of vehicles. Developing economies such as India and China have been showing a dynamic growth rate in the automotive sector. Furthermore, increasing urbanization, improvement in the standard of living, and rising disposable incomes have propelled the growth of automobiles in this region. Since the past few years, the developing countries in this region are showing a prompt improvement in the ownership of passenger cars that have inbuilt telematics systems. This development and adoption of advanced automotive technologies are owing to the significance of safety innovations and changing customer preferences.
The market is highly competitive and fragmented in nature, with the presence of key market players such as Robert Bosch GmbH, Continental AG, Telit, Thales Group, STMicroelectronics, Texas Instruments Incorporated, Valeo, Infineon Technologies AG, and Fujitsu. These market players adopted new product launches and expansion to gain traction in the market.
The top players in the global market are Continental AG and Robert Bosch GmbH, owing to their presence on a global scale along with industry-leading products and solutions
Continental AG is a pioneer developer of sustainable mobility services and technologies. The company offers efficient, safe, intelligent, and affordable solutions for vehicles, transportation, traffic, and machines. The company has been producing telematics since 1996 and has welcomed the decision of the European Commission on the emergency call system. The company has developed telematics units with in-built e-call systems for all new vehicles in the European Union. The company is also working on integrating new mobile network standards in vehicles to further expand its telematics and V2X technology business across the globe.
Robert Bosch GmbH is one of the leading players in the market. The company develops a wide range of connected technologies and telematics solutions. Also, the continuous R&D efforts by component manufacturers leading to technological advancements are some of the prominent factors responsible for the dominance of the company. For instance, the company has developed a telematics plug that is designed for detecting accidents as well as driving behavior.
An Infographic Representation of Automotive eCall Market
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The global automotive eCall market research report provides a detailed analysis and focuses on key aspects such as leading companies, product types, and leading applications of the product. Furthermore, the report offers insights into the market trends and highlights key industry developments. In addition, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD Billion)
By Vehicle Type
Fortune Business Insights says that the global market size was USD 3.65 billion in 2020 and is projected to reach USD 7.44 billion by 2028.
The market is projected to grow at a CAGR of 9.8% and will exhibit steady growth in the forecast period (2021-2028).
The automatic eCall system segment is expected to be the leading segment in this market during the forecast period.
The rise in demand for safety systems remains the key driving factor of the market.
Continental AG and Robert Bosch GmbH are the leading players in the global market.
Europe is expected to dominate the market share.
Stringent government regulations are expected to drive the growth of the market.
Stringent government regulations are expected to drive the growth of the market.
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