Automotive Infotainment Market Size, Share & Industry Analysis, By System Type (Dashboard, Rear Seat), By Vehicle Type (Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle, Electric Vehicle), By Market Type (OEMs, Aftermarket), and Regional Forecasts, 2019-2026

The global automotive infotainment market size was valued at USD 11.94 billion in 2018 and is projected to reach USD 20.05 billion by 2026, growing at a Compound Annual Growth Rate (CAGR) of 6.8% during the forecast period. In-Vehicle Infotainment is one of the fastest rising technologies in the industry. The infotainment can be described as a mixture of car systems that are used to provide information and entertainment to the driver and the passenger by video or audio interfaces control elements such as, button panel, touch screen displays, voice commands. 

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Most of the automobiles nowadays have infotainment for entertainment. This infotainment allows connecting to personal navigation systems and smartphones. The smartphone connectivity system bridges the product life cycle gap among vehicle infotainment and smartphones. The automobile manufacturers are developing more and more innovative multi-media automotive infotainment into their automobiles to meet the changes in consumers’ buying behavior. These factors are significantly propelling the growth of the market across the globe at a substantial CAGR during the forecast period.

MARKET TRENDS

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A Shift Towards Innovation to Enhance In-Vehicle User-Experience

The whole automotive industry is moving towards designing and developing innovative technologies to enable better connectivity solutions, advance vehicle safety, and improve in-vehicle user-experience. Moreover, automotive infotainment is one of the prominent technologies, which works as a central point of all the recent automotive systems and combines their functions to be monitored and controlled from one central unit. The manufacturers are focusing on developing more features into their infotainment, to make as enjoyable and as an effortless journey as possible. The modern vehicle automotive infotainment connects with all the smart automotive technologies such as 2X connectivity solutions, ADAS systems, smartphones, telematics devices, sensors, and others. These trends are anticipated to boost the growth of the automotive infotainment market over the forecast period at a significant CAGR.

MARKET DRIVERS

Smartphone Connectivity is Anticipated to Boost the Growth of the Market

With the growing demand for lavish, safe, and smart vehicles, automobile manufacturers are developing automobiles with advanced infotainment system technology. The infotainment system offers to provide a mixture of entertainment and information for an improved in-vehicle experience. The manufacturers of technologically advanced infotainment are providing features such as pre-trip planning, parking recommendations, predictive navigations, cloud-enabling syncing, and other important features. Smartphones can be paired with car infotainment using WiFi hotspot or Bluetooth connectivity. Pairing the smartphone with the infotainment allows the user to access features on the phone. The feature allows consumers to manage outgoing, incoming, and conference calls by the infotainment. The system also allows consumers to view their contact list, mark favorite contacts, call logs, and read messages. As the smartphones are getting paired with the automotive infotainment system of the vehicle, there is rapid growth in buying a high-end model of the car with a touch screen and advanced automotive infotainment system. Thus, these factors are anticipated to boost the growth of the infotainment system market during the forecast period at a significant CAGR

High-Resolution Touch Screen to improve Quality of Experience is Gaining the Traction

Rapid growth in the manufacturing of high-resolution touch screen infotainment for enhancing user experience is significantly propelling the growth of the market during the forecast period at a significant CAGR. Automotive Infotainment touch Screens are generally made up of TFT (Thin Film Transistors) or LCD (Liquid Crystal Display) materials. These are suitable display technologies for dynamic and advanced graphical displays. These high-resolution touch screen infotainment displays are 2 to 12 inches wide and some displays are 20 inches broad. These advanced technologies and driving factors are propelling the growth of the market over the forecast period at a High CAGR.

MARKET RESTRAINT

Touch Screen Infotainment create Disturbance while Driving and can Increase the Risk of an Accident

Nowadays, vehicles are equipped with interactive information and entertainment systems for entertainment and guidance purposes. On the other hand, the touch screen infotainment creates a disturbance while driving and can increase the risk of an accident. The system often required the driver to take off their eyes from the road to the screen for performing some actions such as changing the music, changing the channel, setting up the next navigation, turning off/on the radio. These factors are hampering the growth of the market during the forecast period. Moreover, the high cost associated with the HD high-resolution touch screen display is expected to hinder the growth of the market during the forecast period.

SEGMENTATION

By System Type Analysis

Dashboard Infotainment is Expected to Hold the Largest Market Share

Based on the system type, the automotive infotainment market is segmented into the dashboard and rear-seat infotainment. The dashboard automotive infotainment segment is expected to exhibit significant growth in this market owing to a rise in the rate of adoption of new technologically advanced vehicles in various regions such as Asia Pacific and Europe. The rear seat automotive infotainment segment is also expected to show good growth in this market as key manufacturers are developing rear seat infotainment for luxury vehicles that enable a comfortable and enjoyable ride. These factors are propelling the growth of the market.

By Vehicle Type Analysis

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High Production of Passenger Car is gaining traction and Expected to Hold the Largest Market Share

Based on the vehicle type, the market is segmented into Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV), and Electric Vehicle (EV). The passenger car segment holds the largest market share for this technology, owing to the higher production of passenger cars globally as well as rapid adoption by consumers. The electric vehicle segment is also expected to contribute to the growth of the automotive infotainment market due to the rising shift from conventional to an electric vehicle. The light commercial vehicle segment is expected to show steady growth in this market as there is an increasing need for navigation and other connectivity solutions. These factors are influencing the growth of the market.

By Market Type Analysis

OEMs Expected to Hold the Largest Automotive Infotainment Market Share

In terms of market type, the market is segmented into OEMs and aftermarket. The OEM infotainment segment holds the largest market share for this technology, owing to the higher production of passenger cars globally and with rapid growth in the partnerships with the infotainment providers. The aftermarket infotainment segment is also expected to show good growth in this market owing to the increase in the production and adoption of base model cars without infotainment by the vehicle manufacturers. These factors are propelling the growth of the automotive infotainment market across the globe at a significant CAGR during the forecast period.

REGIONAL ANALYSIS

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By geography, the infotainment system market has been segmented into North America, Asia Pacific, Europe, and the Rest of the World. The Asia Pacific is expected to hold the largest share of the global automotive infotainment market owing to the high sales volume of automobiles in the region and a major rise in the adoption of electric vehicles in countries such as China and Japan. OEMs are planning to increase their production volume coupled with rapid technological advancements in manufacturing facilities in emerging regions such as China, India, among others.

Europe is projected to hold the second-largest share of this market, which is primarily attributed to key OEMs presence in the region along with massive production of vehicles in the region has propelled market growth in this Europe. Also, the presence of key players in this infotainment system in Europe such as Robert Bosch GmbH and many other players in Europe are expected to create development opportunities in the region.

North America is also expected to show good growth in this market over the forecast period. The presence of popular automotive manufacturing companies expected to boost the infotainment automotive US market.

KEY INDUSTRY PLAYERS

Harman International Industries Inc., Robert Bosch GmbH, and Panasonic Corporation are Top Market Players

Harman International Industries Inc. and Robert Bosch and Panasonic Corporation are the top manufacturers of infotainment in the world. These players are focusing on providing technologically advanced automotive infotainment for various vehicle manufacturers in the world.

For example, Pioneer Corporation, one of the prominent Japan-based manufacturers, introduced the high-end car infotainment system at an affordable price for Indian customers. The DMH-Z5290BT has, 17.6 cm wide display, Apple CarPlay, and Android Auto, also  Web Link™ connectivity.

However, Visteon Corporation, Denso Corporation, Alpine Electronics, Panasonic Corporation, Mitsubishi Electric Corporation are also prominent players in the global infotainment market.

LIST OF KEY COMPANIES PROFILED:

• MMI navigation


• Harman International Industries Inc.


• Visteon Corporation


• Denso Corporation


• Robert Bosch GmbH


• Aptiv PLC


• Alpine Electronics


• Pioneer Corporation


• Panasonic Corporation


• Mitsubishi Electric Corporation


• Samsung Electronics

KEY INDUSTRY DEVELOPMENTS:

• In June 2021, the importance of the vehicles are increasing in recent years as a major of the global cars are getting more connected. The companies also taking an initiative to make in-car experience more comfortable for both drivers & passengers. For instance, pioneers and Cerence Inc. has agreed for the partnership to develop & design Conversational AI Infotainment Solutions with the innovation in H/W& S/W to transform the mobility experience.


• In July 2021, the automotive supplier of advanced semiconductor solution –“   Renesas Electronics Corporation has expanded their product portfolio of R-Car system-on-chips (SoCs) with the product launch of R-Car Gen3e series. Further, this has increased the CPU performance up to 50k DMIPS and 2GHz speeds to help carmakers for safety improvement, continuous user experience, and security. Moreover, this can be used for entry- to mid-range automotive applications including in-vehicle infotainment (IVI), driver monitoring systems, digital instrument cluster, LED matrix light, and many others.


• In April 2021, leading interactive audio platform company LIZHI INC has entered into the collaboration with china’s EV manufacturers -WM motor to promote their innovation for the development of smart travel. Moreover, LIZHI company will install/provide their in car audio products to the WM motors EV model named WM W6.


• In August 2021, to strengthening the use of connected car technology in India, MG motor India has recently announced their partnership with the Jio to provide latest integration of IoT solution in MG’s upcoming SUV models. Further, this new solution of Jio will benefit user with trending real time telematics application along with the advance infotainment system.

REPORT COVERAGE

The report provides a detailed analysis of the infotainment market and focuses on key aspects such as leading companies, system types, and leading markets of the product.

An Infographic Representation of Automotive Infotainment Market

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Besides this, the report offers insights into the automotive infotainment market booming trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market over recent years.

Report Scope & Segmentation